Beyonce has been involved in the project from its inception and has even held her own testing sessions with fans so that she could hear their feedback, reports starpulse.com.
“I am so happy with it. I have been working on it for a while now. Everything, from the bottle design to the name and the ideas for the commercials, my inputs have been there,” said Beyonce Knowles.
“When I held the testing sessions with fans, they just loved the fragrance. I have never in my life gotten so many compliments,” Knowles added.