Delta Air Lines has become the official airline sponsor for Chelsea Football Club from London, England. Delta becomes ‘ Official Airline Partner of Chelsea FC ‘
London / NationalTurk – The US airline is already the official airline sponsor of leading U.S. sports teams including baseball”s New York Yankees, hockey’s Los Angeles Kings and American football’s Minnesota Vikings.
Delta Air Lines has made its first sponsorship signing of a British football club by striking a multi-year deal to become Chelsea Football Club’s official airline sponsor. The Delta Chelsea deal brings together two major international brands: Delta, a leading global airline; and Chelsea FC, the champions of European Champions League. The Chelsea Delta air Lines partnership will commence in July 2012.
Chelsea Delta Air Lines Sponsorship deal : London is hip
‘ We”re delighted to sponsor Chelsea FC, a top-flight London club with a fan base of millions throughout Delta”s global network,” states Perry Cantarutti, Delta Air Lines’ senior vice-president for Europe, the Middle East and Africa.
‘ Partnering with a leading club in the English Premier League is an exciting way to strengthen our brand both in England and the United Kingdom and around the globe while a tie-in with Delta will help build Chelsea brand in the USA.’
To celebrate the Delta-Chelsea FC partnership and help kick off the team’s U.S. tour, customers can visit Delta’s Facebook page to vote for a U.S. city to host a fare promotion from the United States to London this summer.
Manchester United had sealed a three and half year sponsorship deal with Turkish Airlines in 2010.