The Beatles Some 65 unpublished color photographs dating from 1964 and the Fab Four’s first tour of the US have been put up for auction.

According to the British Beatles Fan Club spokesperson quoted by the BBC, “new photographs that emerge of The Beatles are always of interest to the fans.” These seem to be an even more precious catch as they are in color.

“With the majority of photographs from this tour in black and white, it is a delight to see colour photographs from that historic tour.”

The previously unpublished pictures were taken during the Fab Four’s triumphant summer 1964 visit when Beatlemania was taking America by storm.

Ernie Sutton, of the British Beatles Fan Club, said: “New photographs that emerge of The Beatles are always of interest to the fans, but with the majority of photographs from this tour in black and white, it is a delight to see colour photographs.”

Colour photography was more expensive and seen as too extravagant for a new pop group who many felt were just a passing fad.

The collection of 65 slides contains stage shots, including George Harrison with his red Rickenbacker guitar, famously used on the A Hard Day’s Night album, close-up portraits from a news conference in Las Vegas and pictures from a private party.

The photos are expected to fetch between £10,000 and £15,000.

The lot will go on sale on March 22, 50 years to the day in 1963 when The Beatles released their first album, Please Please Me.

The pictures on offer, taken by award-winning physicist Dr. Robert Beck, depict the famed Liverpool band during their 1964 US tour. Pictures show the stars on stage, during press conferences and in informal meetings.

The series of photographs will be auctioned through Omega Auction on March 22, which is also the 50th anniversary of the release of the Beatles’ first album, Please Please Me.

According to auction house spokesperson Paul Fairweather the shots are expected to sell for between $16,000 and $25,000.

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