{"id":21634,"date":"2012-07-12T16:11:48","date_gmt":"2012-07-12T13:11:48","guid":{"rendered":"http:\/\/www.nationalturk.com\/en\/?p=21634"},"modified":"2012-07-12T16:11:48","modified_gmt":"2012-07-12T13:11:48","slug":"tsunami-in-japan-proved-significance-of-social-media-21634","status":"publish","type":"post","link":"https:\/\/www.nationalturk.com\/en\/tsunami-in-japan-proved-significance-of-social-media-21634\/","title":{"rendered":"Tsunami in Japan proved significance of social media \/ Social media for social good"},"content":{"rendered":"<figure id=\"attachment_21635\" aria-describedby=\"caption-attachment-21635\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-21635\" title=\"Social Media for social good : Useful during any crisis\" src=\"http:\/\/www.nationalturk.com\/en\/wp-content\/uploads\/2012\/07\/socialmedia-for-social-good-japan-tsunami-nationalturk-0345.jpeg\" alt=\"Social Media for social good : Useful during any crisis\" width=\"300\" height=\"270\" srcset=\"https:\/\/www.nationalturk.com\/en\/wp-content\/uploads\/2012\/07\/socialmedia-for-social-good-japan-tsunami-nationalturk-0345.jpeg 300w, https:\/\/www.nationalturk.com\/en\/wp-content\/uploads\/2012\/07\/socialmedia-for-social-good-japan-tsunami-nationalturk-0345-244x220.jpg 244w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-21635\" class=\"wp-caption-text\">Social Media for social good : Useful during any crisis<\/figcaption><\/figure>\n<h2>The UK Japanese National Tourism Organisation states social media has become a vital tool since last year\u2019s devastating earthquake and tsunami but also complained the org. still has no dedicated budget for it.<\/h2>\n<p>London \/ NationalTurk &#8211; Kylie Clark, head of public relations and marketing for Japanese National Tourism Organisation in England, told at a briefing on using social media in a crisis organised by FTI Consulting, that it had not used social media in a crisis before last year.<\/p>\n<p>However, she mentioned after the social organisation started to\u00a0initiate to engage on the channel following the devastating events of last March, its Facebook fan base grew 100 times to over 10,000.<\/p>\n<p>Five months after theearthquake and tsunami disaster in Japan Kylie Clark expressed its Facebook fans were 400% more interactive than they had been before.<\/p>\n<h3>Social Media for social good : Useful during any crisis<\/h3>\n<p>&#8216; From our experience social media is really helpful and a usef\u0131l tool during a crisis, &#8216; she stated.<\/p>\n<p>&#8216; We had very small budgets and had no budget at all for social media but it was a way of getting our message across quickly at no cost and directly.&#8217;<\/p>\n<p>&#8216; We found social media invaluable. We still have no resources for it but we think it\u2019s important.&#8217;<\/p>\n<p>Kelly Clark said one of the stories after the disaster, which claimed 20,000 lives and led to an ongoing nuclear apocalypse at the Fukushima power station, was a leak that Japan might offer 10,000 free flights.<\/p>\n<h4>Japan Eathquake and Tsunami &#8216;s devastating effects smoothed via social media work<\/h4>\n<p>She said the story, first reported in Japan, circulated widely on the web so the JNTO issued a statement saying the idea was just a proposal on its website which crashed due to the traffic.<\/p>\n<p>The idea was eventually shelved at Christmas time when Kelly Clark was due to take a holiday so she put out a statement on Facebook before she left. Social media for social good idea initiated..<\/p>\n<!-- Error, Advert is not available at this time due to schedule\/geolocation restrictions! -->\n","protected":false},"excerpt":{"rendered":"<p>The UK Japanese National Tourism Organisation states social media has become a vital tool since last year\u2019s devastating earthquake and tsunami but also complained the org. still has no dedicated budget for it.<\/p>\n","protected":false},"author":562,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,80,63,17,118,85,14],"tags":[14863,15191,14877,27997,27991,27995,27992,27996,27993,27994,27990],"class_list":["post-21634","post","type-post","status-publish","format-standard","hentry","category-asia","category-breaking-news","category-daily","category-europe","category-hot","category-media-news","category-world","tag-japan-earthquake","tag-japan-earthquake-tsunami","tag-japan-tsunami","tag-japanese-national-tourism","tag-japanese-national-tourism-organisation","tag-kelly-clark","tag-social-media","tag-social-media-for-social-good","tag-social-media-tsunami","tag-tsunami-social-media","tag-uk-japanese-national-tourism-organisation"],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/en\/wp-json\/wp\/v2\/posts\/21634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/en\/wp-json\/wp\/v2\/users\/562"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/en\/wp-json\/wp\/v2\/comments?post=21634"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/en\/wp-json\/wp\/v2\/posts\/21634\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/en\/wp-json\/wp\/v2\/media?parent=21634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/en\/wp-json\/wp\/v2\/categories?post=21634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/en\/wp-json\/wp\/v2\/tags?post=21634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}