![\"\"](\"http:\/\/www.nationalturk.com\/tr\/wp-content\/uploads\/2013\/11\/kredi_kartlari1-280x168.jpg\" "\\"\\"")
<\/p>\n<\/p>\n
Bankalararas\u0131 Kart Merkezi (BKM) verilerine g\u00f6re, internetten kartl\u0131 \u00f6deme tutar\u0131 ocak-eyl\u00fcl d\u00f6neminde 2012 y\u0131l\u0131n\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla y\u00fczde 36,6 artarak 25,9 milyar liraya, i\u015flem adedi de y\u00fczde 29,2 artarak 124 milyon 615 bin 946’ya \u00e7\u0131kt\u0131.<\/p>\n
Konuyla ilgili AA muhabirine a\u00e7\u0131klamalarda bulunan, Elektronik Ticaret \u0130\u015fletmecileri Derne\u011fi (ET\u0130D) Ba\u015fkan\u0131 Hakan Orhun, son birka\u00e7 y\u0131l de\u011ferlendirildi\u011finde T\u00fcrk e-ticaret pazar\u0131n\u0131n her y\u0131l ortalama y\u00fczde 35-40 civar\u0131nda b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc belirtti. Pazar\u0131n hen\u00fcz doygunluk a\u015famas\u0131na ula\u015fmamas\u0131na kar\u015f\u0131n “ta\u015flar\u0131n epeyce yerine oturdu\u011funu” dile getiren Orhun, “Sigorta i\u015flemleri \u00e7\u0131kar\u0131ld\u0131\u011f\u0131nda ge\u00e7ti\u011fimiz y\u0131l 25 milyar lira gibi bir hacme ula\u015f\u0131lm\u0131\u015ft\u0131, bu y\u0131l ise bunun 35 milyar lira d\u00fczeylerine ula\u015faca\u011f\u0131n\u0131 \u00f6ng\u00f6rebiliriz” dedi.<\/p>\n
– “Online al\u0131\u015fveri\u015f konusunda gidecek yolumuz var”<\/p>\n
\u0130nternet \u00fczerinden al\u0131\u015fveri\u015f bilincinin \u00e7ok h\u0131zl\u0131 bir geli\u015fim g\u00f6sterdi\u011fini anlatan Orhun, neslin gen\u00e7 olmas\u0131 nedeniyle T\u00fcrk t\u00fcketicisinin adaptasyon g\u00fcc\u00fcn\u00fcn \u00e7ok y\u00fcksek oldu\u011funu kaydetti. Orhun, “Buna, e-ticaret sitelerinin t\u00fcketiciye d\u00f6n\u00fck yapm\u0131\u015f oldu\u011fu \u00f6zverili \u00e7al\u0131\u015fmalar\u0131 da ekledi\u011fimizde pozitif bir al\u0131\u015fveri\u015f s\u00fcrecinin ya\u015fanmas\u0131 ka\u00e7\u0131n\u0131lmaz oluyor” diye konu\u015ftu.<\/p>\n
\u0130nternet kullan\u0131c\u0131s\u0131 ile online al\u0131\u015fveri\u015f yapanlar aras\u0131ndaki say\u0131lar\u0131 da kar\u015f\u0131la\u015ft\u0131ran Orhun, 36 milyonun \u00fczerinde internet kullan\u0131c\u0131s\u0131 olmas\u0131na kar\u015f\u0131n, bunun 10 milyonunun sanal alemde al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
T\u00fcrk insan\u0131n\u0131n interneti daha \u00e7ok “sosyal mecra” olarak g\u00f6rd\u00fc\u011f\u00fcne i\u015faret eden Orhun, en \u00e7ok t\u0131klanan al\u0131\u015fveri\u015f sitelerine bak\u0131ld\u0131\u011f\u0131nda bunlar\u0131n daha \u00e7ok sosyal payla\u015f\u0131m sitesi kaynakl\u0131 oldu\u011funu dile getirdi. “Online al\u0131\u015fveri\u015f konusunda daha gidecek \u00e7ok yolumuz var” diyen Orhun, dernek olarak online al\u0131\u015fveri\u015fin yayg\u0131nla\u015fmas\u0131 y\u00f6n\u00fcnde \u00e7al\u0131\u015fmalar yapt\u0131klar\u0131n\u0131 ifade etti.<\/p>\n
\u0130nternetten al\u0131\u015fveri\u015fte cep telefonu ve televizyon ba\u015fta olmak \u00fczere teknoloji \u00fcr\u00fcnleri ile tekstil mamullerinin ilk s\u0131ralarda yer ald\u0131\u011f\u0131n\u0131 belirten Orhun, tablet bilgisayar sipari\u015flerinin de ge\u00e7en y\u0131la g\u00f6re \u00f6nemli art\u0131\u015f g\u00f6sterdi\u011fini kaydetti. Orhun; aksesuar, kozmetik ve ev dekorasyon malzemelerinin de internette sipari\u015f h\u0131z\u0131 artan di\u011fer sekt\u00f6rler oldu\u011funu bildirdi.<\/p>\n
-“\u0130nternet \u00fczerinden t\u00fcketici kazanmak kolay de\u011fil”<\/p>\n
Baz\u0131 firmalar\u0131n m\u00fc\u015fterilerin \u00fcr\u00fcn iade haklar\u0131n\u0131 suistimal etti\u011fine dair haberlerin hat\u0131rlat\u0131lmas\u0131 \u00fczerine de Orhun, bunun t\u00fcketiciler a\u00e7\u0131s\u0131ndan yeni bir hak olmad\u0131\u011f\u0131n\u0131 ancak son y\u0131llarda artan al\u0131\u015fveri\u015f\u00e7i say\u0131s\u0131 ile daha fazla \u00f6n plana \u00e7\u0131kt\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
Al\u0131\u015fveri\u015f sitelerinin esnek ve 30 g\u00fcne varan iade politikalar\u0131n\u0131n da bu konuda etkili oldu\u011funu anlatan Orhun, “\u0130nternet \u00fczerinden yap\u0131lan al\u0131\u015fveri\u015flerde t\u00fcketici, mesafeli sat\u0131\u015f s\u00f6zle\u015fmesi ile korunuyor. Burada s\u00f6zle\u015fme tamamen t\u00fcketici lehine ve t\u00fcketicilerin fiziksel al\u0131\u015fveri\u015flerde sahip olmad\u0131\u011f\u0131 pek \u00e7ok hakk\u0131 bulunuyor. \u0130nternet \u00fczerinden t\u00fcketici kazanmak \u00e7ok kolay bir s\u00fcre\u00e7 de\u011fil. Bu nedenle t\u00fcketicileri kaybetmemek i\u00e7in elimizden geleni yap\u0131yoruz ancak burada yasalar\u0131n bizim de haklar\u0131m\u0131z\u0131 korumas\u0131 gerekir” de\u011ferlendirmesinde bulundu.<\/p>\n
– “Taksit s\u0131n\u0131rland\u0131rmas\u0131 sekt\u00f6r\u00fc etkiler”<\/p>\n
Baz\u0131 \u00fcr\u00fcnlere uygulanan taksitlerin s\u0131n\u0131rland\u0131r\u0131lmas\u0131na ili\u015fkin d\u00fczenlemenin sekt\u00f6re olas\u0131 etkilerini de de\u011ferlendiren Orhun, perakendenin \u00f6zel bir kolu olan e-ticaretin bu uygulamadan etkilenece\u011fini s\u00f6yledi.<\/p>\n
M\u00fc\u015fterilerin taksitle al\u0131\u015fveri\u015f yapmaya al\u0131\u015ft\u0131klar\u0131n\u0131 ve bu \u00f6deme \u015feklini art\u0131k ya\u015fam bi\u00e7imi olarak g\u00f6rd\u00fcklerini anlatan Orhun, “Bu nedenle, b\u00f6yle bir de\u011fi\u015fiklik olacaksa ge\u00e7i\u015fin yumu\u015fak olmas\u0131n\u0131n iyi olaca\u011f\u0131 d\u00fc\u015f\u00fcncesindeyim. Ancak ko\u015fullar ne olursa olsun her zaman daha avantajl\u0131 kampanya ve fiyatlar bulunabilen bir mecra oldu\u011fundan e-ticaret t\u00fcketici nezdinde \u00e7ekicili\u011fini hep koruyacakt\u0131r” ifadelerini kulland\u0131.<\/p>\n\n","protected":false},"excerpt":{"rendered":"
T\u00fcrkiye’de E-ticaret sekt\u00f6r\u00fcn\u00fcn hacmi y\u0131l\u0131n ilk 9 ay\u0131nda ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 36,6 artarak 25,9 milyar liraya ula\u015ft\u0131.<\/p>\n","protected":false},"author":4,"featured_media":176569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6199,6155,5005,6805],"tags":[72677,195938],"class_list":["post-152498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-gundem","category-manset","category-turkiye","tag-e-ticaret","tag-turkiye"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/152498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=152498"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/152498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/176569"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=152498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=152498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=152498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}