![\"United](\"http:\/\/www.nationalturk.com\/tr\/wp-content\/uploads\/2014\/11\/united_biscuits-280x185.jpg\" "\\"\\"")
<\/h1>\n<\/h1>\nY\u0131ld\u0131z Holding’den yap\u0131lan yaz\u0131l\u0131 a\u00e7\u0131klamaya g\u00f6re, son alt\u0131 y\u0131lda d\u00fcnyan\u0131n \u00f6nemli \u00e7ikolata markalar\u0131ndan Godiva’y\u0131 ve ABD’nin k\u00f6kl\u00fc \u015fekerleme \u015firketi DeMet’s’i b\u00fcnyesine katan Y\u0131ld\u0131z Holding, globalle\u015fme ad\u0131na en b\u00fcy\u00fck ad\u0131m\u0131n\u0131 United Biscuits ile att\u0131. Y\u0131ld\u0131z Holding, bir s\u00fcredir sat\u0131\u015fta olan \u0130ngiliz bisk\u00fcvi ve at\u0131\u015ft\u0131rmal\u0131k \u015firketi United Biscuits ile al\u0131m anla\u015fmas\u0131 imzalad\u0131.<\/p>\n
Blackstone ve PAI \u00f6zel sermaye fonlar\u0131n\u0131n sahip oldu\u011fu United Biscuits’in sat\u0131n al\u0131nmas\u0131 s\u00fcrecinde Y\u0131ld\u0131z Holding’e HSBC ve \u00dcnl\u00fc&Co \u015firketleri arac\u0131l\u0131k etti. Deloitte, s\u00fcre\u00e7te Y\u0131ld\u0131z Holding’e mali dan\u0131\u015fmanl\u0131k hizmeti verirken, Linklaters ve Y\u00fckselKark\u0131nK\u00fc\u00e7\u00fck \u015firketleri de hukuki dan\u0131\u015fmanl\u0131k sa\u011flad\u0131. Y\u0131ld\u0131z Holding, Godiva’da uygulad\u0131\u011f\u0131 ve ba\u015far\u0131l\u0131 sonu\u00e7lar ald\u0131\u011f\u0131 ba\u011f\u0131ms\u0131z y\u00f6netim modelini United Biscuits’te de uygulamay\u0131 planl\u0131yor.<\/p>\n
\u0130sko\u00e7ya’da 1830 y\u0131l\u0131nda kurulan Carr’s ile McVittie Price ve MacFarlane Lang’in 1948 y\u0131l\u0131nda birle\u015fmesinden do\u011fan United Biscuits’in yedisi \u0130ngiltere’de olmak \u00fczere 14 fabrikas\u0131 bulunuyor. \u015eirketin \u0130ngiltere’de 4 bin 613, \u0130ngiltere d\u0131\u015f\u0131nda ise 2 bin 558 olmak \u00fczere toplamda 7 bin 171 \u00e7al\u0131\u015fan\u0131 mevcut. \u015eirketin 2013 y\u0131l\u0131 sonu itibar\u0131yla sat\u0131\u015flar\u0131 1 milyar 146 milyon pound olarak ger\u00e7ekle\u015fti.<\/p>\n
Bu sat\u0131n al\u0131m ile ana i\u015fi olan bisk\u00fcvi ve at\u0131\u015ft\u0131rmal\u0131k pazar\u0131ndaki konumunu daha da g\u00fc\u00e7lendirecek Y\u0131ld\u0131z Holding, ek \u00fcretim kapasiteleri, yeni pazarlar, iki \u015firketin da\u011f\u0131t\u0131m kanallar\u0131 ve yeni \u00fcr\u00fcnler ile mevcut i\u015flerini b\u00fcy\u00fctmeye devam edecek. Her iki \u015firketin birbirini tamamlayacak \u00fcr\u00fcn ve pazar yap\u0131s\u0131, hem United Biscuits’i hem de \u00dclker’i uluslararas\u0131 piyasalarda daha ba\u015far\u0131l\u0131 k\u0131lacak nitelikte g\u00f6r\u00fcl\u00fcyor.<\/p>\n
Y\u0131ld\u0131z Holding, United Biscuits’in lider konumda oldu\u011fu \u0130ngiltere’nin yan\u0131 s\u0131ra Afrika \u00fclkeleri ve Hindistan ile Fransa, Bel\u00e7ika ve Hollanda gibi Avrupa \u00fclkelerindeki pazar pay\u0131n\u0131 art\u0131rma f\u0131rsat\u0131 elde edecek. United Biscuits ise T\u00fcrkiye, Ortado\u011fu, Kuzey Amerika, \u00c7in ve Japonya gibi Y\u0131ld\u0131z Holding’in bulundu\u011fu pazarlarda b\u00fcy\u00fcme \u015fans\u0131 yakalayacak. Her iki \u015firket, Ar-Ge ve yeni \u00fcr\u00fcn geli\u015ftirme tecr\u00fcbe ve bilgi birikimlerini birle\u015ftirerek rekabet avantaj\u0131n\u0131 da g\u00fc\u00e7lendirecek.<\/p>\n
United Biscuits’ten d\u00f6rt y\u0131l \u00f6nce, 1944 y\u0131l\u0131nda \u00dclker P\u00f6tib\u00f6r ile yola \u00e7\u0131kan Y\u0131ld\u0131z Holding, bu sat\u0131n al\u0131m hamlesi ile 70’inci y\u0131l\u0131nda d\u00fcnyan\u0131n en b\u00fcy\u00fck \u00fc\u00e7\u00fcnc\u00fc bisk\u00fcvi \u00fcreticisi konumuna y\u00fckseldi.<\/p>\n
– Sadece Y\u0131ld\u0131z Holding\u2019in de\u011fil T\u00fcrkiye’nin kazan\u0131m\u0131<\/p>\n
A\u00e7\u0131klamada g\u00f6r\u00fc\u015flerine yer verilen Y\u0131ld\u0131z Holding Y\u00f6netim Kurulu Ba\u015fkan\u0131 Murat \u00dclker, “Nohut\u00e7u Han’daki at\u00f6lyede y\u0131lda sadece 200 kilo bisk\u00fcvi \u00fcreterek ba\u015flanan bu yolculu\u011fun temelinde babam ve amcam\u0131n \u015fu felsefesi yat\u0131yor; ‘Ba\u015far\u0131n\u0131n temelinde \u00f6nce b\u0131kmadan usanmadan \u00e7al\u0131\u015fmak, d\u00fcr\u00fcstl\u00fck ve kaliteli \u00fcretim gelir.’ Bu felsefe, 70 y\u0131lda bizi T\u00fcrkiye’nin markas\u0131 yapmakla kalmad\u0131, d\u00fcnyaya a\u00e7\u0131lmam\u0131z\u0131 da sa\u011flad\u0131” de\u011ferlendirmesinde bulundu.<\/p>\n
\u00dclker, Y\u0131ld\u0131z Holding’in her zaman en iyi yapt\u0131\u011f\u0131 i\u015fe odakland\u0131\u011f\u0131n\u0131, b\u00fcy\u00fcme politikalar\u0131nda da bu stratejiden \u015fa\u015fmad\u0131klar\u0131n\u0131 belirterek, \u015funlar\u0131 kaydetti:<\/p>\n
“Bizim ana i\u015fimiz g\u0131da. Yapt\u0131\u011f\u0131m\u0131z t\u00fcm yat\u0131r\u0131mlar bu alanda d\u00fcnyada s\u00f6z sahibi olma do\u011frultusunda ger\u00e7ekle\u015ftirildi. Godiva ve DeMet’s ayn\u0131 strateji \u00e7er\u00e7evesinde yapt\u0131\u011f\u0131m\u0131z iki \u00f6nemli yat\u0131r\u0131m oldu. United Biscuits de bu noktada iyi bir f\u0131rsatt\u0131. Biz de bu f\u0131rsat\u0131 de\u011ferlendirmek istedik. Bu b\u00fcy\u00fckl\u00fckte bir sat\u0131n al\u0131m\u0131 sadece Y\u0131ld\u0131z Holding i\u00e7in de\u011fil, \u00fclkemiz i\u00e7in de \u00f6nemli bir kazan\u00e7 olarak g\u00f6r\u00fcyorum. Ayn\u0131 \u015fekilde United Biscuits’in de bu hissedar de\u011fi\u015fiminden \u00e7ok faydalanaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Zira \u015firketin daha az kuvvetli oldu\u011fu pazarlarda Y\u0131ld\u0131z Holding daha kuvvetli oldu\u011fu gibi baz\u0131 \u00fcr\u00fcnlerde s\u0131nai know-how (teknik bilgi) \u00fcst\u00fcnl\u00fc\u011f\u00fcm\u00fcz de var.”<\/p>\n
Y\u0131ld\u0131z Holding Mali \u0130\u015fler Ba\u015fkan\u0131 Cem Karaka\u015f ise United Biscuits’in mevcut \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fcn, Y\u0131ld\u0131z Holding’in at\u0131\u015ft\u0131rmal\u0131k alan\u0131ndaki global liderlik vizyonunu destekledi\u011fine i\u015faret ederek, “\u00c7in, Hindistan ve Afrika pazarlar\u0131nda b\u00fcy\u00fcme stratejilerimiz ile United Biscuits’in halihaz\u0131rda bu \u00fclkelerdeki operasyonlar\u0131 birbirini tamamlayacak nitelikte. \u015eirket, \u0130ngiltere ve Kuzey Avrupa d\u0131\u015f\u0131nda kalan uluslararas\u0131 pazarlar\u0131nda 2011-2014 aras\u0131nda y\u0131ll\u0131k yakla\u015f\u0131k ortalama y\u00fczde 19,4 b\u00fcy\u00fcme g\u00f6sterdi. 2017 y\u0131l\u0131na kadar ise y\u0131ll\u0131k ortalama y\u00fczde 16 b\u00fcy\u00fcme \u00f6ng\u00f6r\u00fcyor. Bu \u00f6ng\u00f6r\u00fcler, sat\u0131n al\u0131mda bizim i\u00e7in \u00f6nemli kriterler oldu” bilgisini verdi.<\/p>\n
A\u00e7\u0131klamaya g\u00f6re, \u0130ngiltere bisk\u00fcvi pazar\u0131nda y\u00fczde 26’n\u0131n \u00fczerinde pay ile en yak\u0131n rakibinin 3 kat\u0131 olan \u015firket, son y\u0131llarda ciddi bir ihracat ve yeni pazarlara a\u00e7\u0131lma hamlesi ger\u00e7ekle\u015ftirdi. Be\u015f y\u0131l \u00f6nce sat\u0131\u015flar\u0131n\u0131n sadece y\u00fczde 5’ini \u0130ngiltere ve Kuzey Avrupa’n\u0131n d\u0131\u015f\u0131ndaki pazarlardan elde eden \u015firket, 2013 y\u0131l\u0131 sonunda gelirlerinin y\u00fczde 15’ini yeni pazarlardan elde etmeyi ba\u015fard\u0131. \u015eirketin, \u0130ngiltere ve Kuzey Avrupa d\u0131\u015f\u0131ndaki en b\u00fcy\u00fck pazarlar\u0131 aras\u0131nda Suudi Arabistan, Hindistan, Nijerya ve Avustralya bulunuyor. Yurtd\u0131\u015f\u0131ndaki pazarlarda en y\u00fcksek b\u00fcy\u00fcme potansiyeli olan b\u00f6lgeler ise Afrika, Orta Do\u011fu ve \u00c7in olarak dikkati \u00e7ekiyor.<\/p>\n\n","protected":false},"excerpt":{"rendered":"
United Biscuits<\/p>\n
Y\u0131ld\u0131z Holding, d\u00fcnyan\u0131n alt\u0131nc\u0131 b\u00fcy\u00fck bisk\u00fcvi \u00fcreticisi United Biscuits’i sat\u0131n ald\u0131, bu i\u015flemle d\u00fcnyan\u0131n \u00fc\u00e7 numaral\u0131 bisk\u00fcvi \u015firketi konumuna y\u00fckseldi. Resmi olarak a\u00e7\u0131klanmasa da sat\u0131\u015f\u0131n 3 milyar dolar kar\u015f\u0131l\u0131\u011f\u0131nda yap\u0131ld\u011f\u0131 \u00f6\u011frenildi.<\/p>\n","protected":false},"author":4,"featured_media":198876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6770,6665,6199,6155,5005,6805,220816],"tags":[176977,863,82398],"class_list":["post-198874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avrupa","category-dunya","category-ekonomi","category-gundem","category-manset","category-turkiye","category-uzak-dogu","tag-3-milyar-dolar","tag-japonya","tag-yildiz-holding"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/198874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=198874"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/198874\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/198876"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=198874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=198874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=198874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}