{"id":205295,"date":"2015-01-31T11:22:07","date_gmt":"2015-01-31T09:22:07","guid":{"rendered":"http:\/\/www.nationalturk.com\/?p=205295"},"modified":"2015-01-31T11:22:07","modified_gmt":"2015-01-31T09:22:07","slug":"super-bowl-abd-ekonomisini-canlandiracak-205295","status":"publish","type":"post","link":"https:\/\/www.nationalturk.com\/tr\/super-bowl-abd-ekonomisini-canlandiracak-205295\/","title":{"rendered":"Super Bowl ABD ekonomisini canland\u0131racak"},"content":{"rendered":"

\"\"49. Super Bowl, yar\u0131n ak\u015fam New England Patriots ve Seattle Seahawks tak\u0131mlar\u0131 aras\u0131nda oynanacak. Super Bowl’un yakla\u015f\u0131k 19,5 milyar dolarl\u0131k i\u015f hacmi yaratarak, t\u00fcm zamanlar\u0131n en kazan\u00e7l\u0131 spor organizasyonu olmas\u0131 bekleniyor.<\/h1>\n

Amerikan futbolu sevenlerin y\u0131l boyu heyecanla bekledi\u011fi Super Bowl ma\u00e7\u0131n\u0131n as\u0131l galibi ABD ekonomisi olacak.<\/p>\n

D\u00fcnyan\u0131n en b\u00fcy\u00fck spor organizasyonlar\u0131ndan Super Bowl, 1 \u015eubat Pazar ak\u015fam\u0131 Arizona’daki Phoenix \u00dcniversitesi Stadyumu’nda New England Patriots ve Seattle Seahawks tak\u0131mlar\u0131 aras\u0131nda oynanacak. ABD’de hayat\u0131 yakla\u015f\u0131k 4 saat boyunca durduracak olan Super Bowl kar\u015f\u0131la\u015fmas\u0131, \u00fclke ekonomisine ise milyarlarca dolarl\u0131k hareketlilik getirecek.<\/p>\n

ABD Ulusal Perakendeciler Birli\u011fi (NRF) taraf\u0131ndan a\u00e7\u0131klanan verilere g\u00f6re, bu y\u0131l 49. ger\u00e7ekle\u015fecek olan Super Bowl, sadece perakende sekt\u00f6r\u00fcne 14,3 milyar dolarl\u0131k katk\u0131 sa\u011flayarak rekor k\u0131racak. D\u00fcnya genelinde 800 milyondan fazla insan\u0131n takip edece\u011fi final ma\u00e7\u0131n\u0131n \u00fclke ekonomisine katk\u0131s\u0131 bununla s\u0131n\u0131rl\u0131 kalmayacak. Reklam, bilet sat\u0131\u015flar\u0131 ve di\u011fer gelirlerle birlikte yakla\u015f\u0131k 19,5 milyar dolarl\u0131k i\u015f hacmi yaratmas\u0131 beklenen 49.Super Bowl, t\u00fcm zamanlar\u0131n en kazan\u00e7l\u0131 spor organizasyonu olarak tarihe ge\u00e7ebilir.<\/p>\n

\u00a019 bin dolara bilet<\/h2>\n

Super Bowl Komitesi’nin tahminlerine g\u00f6re 100 bine yak\u0131n Amerikal\u0131 finali canl\u0131 izlemek i\u00e7in Arizona eyaletine ak\u0131n edecek. Ancak, bu y\u0131lki Super Bowl’un astronomik bilet fiyatlar\u0131 dudak u\u00e7uklat\u0131yor.<\/p>\n

AA muhabirinin derledi\u011fi bilgiye g\u00f6re, 2009 y\u0131l\u0131nda a\u00e7\u0131lan Phoenix \u00dcniversitesi Stadyumu’nda oynanacak ma\u00e7\u0131n biletleri cuma ak\u015fam\u0131 itibariyle ki\u015fi ba\u015f\u0131na ortalama 8 bin 51 dolardan sat\u0131l\u0131yordu. En d\u00fc\u015f\u00fck bilet fiyat\u0131 6 bin 560 dolarken, VIP koltuklar\u0131 ise 19 bin dolara kadar y\u00fckselmi\u015fti.<\/p>\n

\u00d6te yandan, ABD’de en \u00e7ok kullan\u0131lan online bilet sat\u0131\u015f sitelerinden TiqIQ’\u0131n istatistikleri, bu g\u00fcne kadarki en pahal\u0131 Super Bowl biletlerinin ortalama 3 bin 649 dolarla 2011 y\u0131l\u0131nda oynanan Packers-Steelers ma\u00e7\u0131nda sat\u0131ld\u0131\u011f\u0131n\u0131 ortaya koyuyor. Analistler, bu y\u0131lki astronomik fiyatlar\u0131n ma\u00e7 saati yakla\u015ft\u0131k\u00e7a d\u00fc\u015fece\u011fi \u00f6ng\u00f6r\u00fcs\u00fcnde bulunsa da 49. Super Bowl’un en pahal\u0131 bilet rekorunu k\u0131rmas\u0131na kesin g\u00f6z\u00fcyle bak\u0131l\u0131yor.<\/p>\n

Biletlerden kazan\u0131lacak gelirin yakla\u015f\u0131k 200 milyon dolara ula\u015farak, 2007’de Florida’da d\u00fczenlenen 41. Super Bowl’un 195 milyon dolarl\u0131k rekorunu k\u0131rmas\u0131 bekleniyor.<\/p>\n

Bir g\u00fcnde 12,5 milyon pizza<\/h3>\n

Ma\u00e7\u0131 evinde izleyen Amerikal\u0131lar da Super Bowl ekonomisine sat\u0131n ald\u0131klar\u0131 yeni televizyonlar, tak\u0131m e\u015fyalar\u0131 ve verdikleri partilerle katk\u0131da bulunacak. NRF’nin verilerine g\u00f6re, ge\u00e7en y\u0131l Super Bowl i\u00e7in yap\u0131lan 67 dolarl\u0131k ki\u015fi ba\u015f\u0131 ortalama harcama bu y\u0131l d\u00fczelen ekonomiyle birlikte 78 dolara y\u00fckselecek.<\/p>\n

ABD’de y\u0131l\u0131n en b\u00fcy\u00fck spor olay\u0131 olarak nitelendirilen finalden en b\u00fcy\u00fck pay\u0131 ise g\u0131da sekt\u00f6r\u00fc alacak. Technomic adl\u0131 ara\u015ft\u0131rma \u015firketinin verilerine g\u00f6re, \u015e\u00fckran G\u00fcn\u00fc\u2019nden sonra en fazla yiyecek ve i\u00e7ecek t\u00fcketilen g\u00fcn olan “Super Bowl Pazar\u0131’nda ortalama 12,5 milyon pizza sipari\u015f ediliyor. Bu nedenle, her y\u0131l ocak ay\u0131n\u0131n son veya \u015fubat ay\u0131n\u0131n ilk pazar\u0131nda ger\u00e7ekle\u015fen Super Bowl, \u00fclkedeki pizza restoranlar\u0131 i\u00e7in k\u0131yas\u0131ya rekabet demek.<\/p>\n

Aralar\u0131nda Dominos, Papa John’s ve Pizza Hut’\u0131n da yer ald\u0131\u011f\u0131 bir\u00e7ok firma sadece Super Bowl g\u00fcn\u00fcne \u00f6zel pizzalar\u0131 ve indirimleriyle Amerikal\u0131lar\u0131n sofralar\u0131nda yer almak i\u00e7in birbiriyle yar\u0131\u015facak.<\/p>\n

Super Bowl’un dikkati \u00e7eken bir ba\u015fka etkisi ise televizyon sat\u0131\u015flar\u0131ndaki art\u0131\u015f. Ge\u00e7en y\u0131l ma\u00e7\u0131 daha iyi g\u00f6r\u00fcnt\u00fc kalitesiyle izlemek isteyen 5,1 milyon ABD\u2019li yeni televizyon alm\u0131\u015ft\u0131. Televizyon sat\u0131\u015flar\u0131n\u0131n 2015’te ge\u00e7en seneki sat\u0131\u015f rakam\u0131n\u0131 geride b\u0131rakmas\u0131 bekleniyor.<\/p>\n

30 saniyelik reklam 4,5 milyon dolar<\/h4>\n

Super Bowl ayn\u0131 zamanda \u00fclkenin en b\u00fcy\u00fck \u015firketlerini de kar\u015f\u0131 kar\u015f\u0131ya getiriyor. Bu seneki ma\u00e7\u0131n yay\u0131n hakk\u0131n\u0131 sat\u0131n alan NBC’den yap\u0131lan a\u00e7\u0131klamaya g\u00f6re, Super Bowl boyunca yay\u0131mlanacak 30 saniyelik reklamlar\u0131n bedeli ortalama 4,5 milyon dolara \u00e7\u0131karak rekor k\u0131rd\u0131. Bu rakam, ge\u00e7en seneki kar\u015f\u0131la\u015fmay\u0131 yay\u0131mlayan Fox i\u00e7in yakla\u015f\u0131k 4,2 milyon dolar seviyesindeydi.<\/p>\n

NBC, ayr\u0131ca reklam spotlar\u0131n\u0131n tamam\u0131n\u0131n haftalar \u00f6ncesinden t\u00fckendi\u011fini bildirdi.<\/p>\n

Super Bowl i\u00e7in \u00f6zel olarak haz\u0131rlanan reklamlarda Amerika’n\u0131n en \u00fcnl\u00fc \u015fark\u0131c\u0131 ve oyuncular\u0131 da boy g\u00f6steriyor. Bu y\u0131lki ma\u00e7\u0131n devre aras\u0131nda ise ABD’li pop y\u0131ld\u0131z\u0131 Katy Perry sahne alacak.<\/p>\n

Kazanan ABD ekonomisi olacak<\/h5>\n

Super Bowl’un bu y\u0131l d\u00fczenlendi\u011fi Glendale \u015fehrinin bulundu\u011fu Arizona’ya 100 binin \u00fcst\u00fcnde turisti \u00e7ekmesi beklenirken, b\u00f6lgedeki otellerin fiyatlar\u0131 da Super Bowl nedeniyle normalin en az 4 kat\u0131 artm\u0131\u015f durumda. \u00d6rne\u011fin, ma\u00e7\u0131n oynanaca\u011f\u0131 Glendale \u015fehrindeki 5 y\u0131ld\u0131zl\u0131 otellerin standart oda fiyat\u0131 gecelik ortalama 400 dolar civar\u0131ndayken, bu rakam Super Bowl haftas\u0131nda 1600 ila 2000 dolar aras\u0131nda de\u011fi\u015fiyor.<\/p>\n

Arizona Super Bowl Komitesi de kar\u015f\u0131la\u015fman\u0131n eyalete yakla\u015f\u0131k 500 milyon dolar gelir sa\u011flamas\u0131n\u0131 bekledi\u011fini a\u00e7\u0131klad\u0131.<\/p>\n

Sonu\u00e7 olarak, Amerikal\u0131 sporseverlerin t\u00fcm y\u0131l bekledi\u011fi Super Bowl’u hangi tak\u0131m\u0131n kazanaca\u011f\u0131 pazar gecesine kadar belli olmayacak olsa da milyarlarca dolarl\u0131k organizasyonun as\u0131l galibi hi\u00e7 ku\u015fkusuz ABD ekonomisi olacak.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

49. Super Bowl, yar\u0131n ak\u015fam New England Patriots ve Seattle Seahawks tak\u0131mlar\u0131 aras\u0131nda oynanacak. Super Bowl’un yakla\u015f\u0131k 19,5 milyar dolarl\u0131k i\u015f hacmi yaratarak, t\u00fcm zamanlar\u0131n en kazan\u00e7l\u0131 spor organizasyonu olmas\u0131 bekleniyor.<\/p>\n","protected":false},"author":3,"featured_media":205297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6768,6199,5005],"tags":[14813,61569,91109,91111,91115,61544,152742,183650],"class_list":["post-205295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amerika","category-ekonomi","category-manset","tag-abd-ekonomisi","tag-amerikan-futbolu","tag-amerikan-futbolu-nfl","tag-amerikan-futbolu-super-bowl","tag-new-england-patriots","tag-super-bowl","tag-super-bowl-amerika","tag-super-bowl-final"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/205295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=205295"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/205295\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/205297"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=205295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=205295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=205295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}