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RT\u00dcK’\u00fcn, spor kar\u015f\u0131la\u015fmalar\u0131nda s\u0131k\u00e7a kullan\u0131lan ve izleyicilerin yo\u011fun \u015fikayetlerine neden olan bant reklamlara ili\u015fkin y\u00f6netmelik d\u00fczenlemesi y\u00fcr\u00fcrl\u00fc\u011fe girdi. Ba\u015fbakan Yard\u0131mc\u0131s\u0131 Yal\u00e7\u0131n Akdo\u011fan’\u0131n 4 A\u011fustos’ta imzalad\u0131\u011f\u0131 karar, Resmi Gazete’de yay\u0131mland\u0131.<\/p>\n
\u0130zleyicilerden gelen \u015fikayet ve talepler do\u011frultusunda RT\u00dcK’\u00fcn “Yay\u0131n Hizmeti Usul ve Esaslar\u0131 Hakk\u0131nda Y\u00f6netmelikte” yapt\u0131\u011f\u0131 de\u011fi\u015fiklik karar\u0131, Ba\u015fbakanl\u0131k taraf\u0131ndan da onayland\u0131.<\/p>\n
RT\u00dcK’\u00fcn 2014’\u00fcn sonuna do\u011fru haz\u0131rlad\u0131\u011f\u0131 ancak sezon i\u00e7inde kar\u0131\u015f\u0131kl\u0131\u011fa sebep olmamas\u0131 i\u00e7in sezon sonunun beklendi\u011fi d\u00fczenleme, 2015-2016 sezonunda uygulamaya ge\u00e7ecek.<\/p>\n
– “Bant reklam, programlarda oyuncu ve sunucular\u0131n g\u00f6r\u00fcnt\u00fclerini kapatmayacak”<\/p>\n
S\u00f6z konusu y\u00f6netmeli\u011fin “Reklam ve tele-al\u0131\u015fveri\u015f yay\u0131nlar\u0131n\u0131n bi\u00e7im ve sunu\u015fu” ba\u015fl\u0131kl\u0131 maddesinde yer alan, “Bant reklam yay\u0131n\u0131nda reklam alan\u0131 g\u00f6r\u00fcnt\u00fc alan\u0131n\u0131n y\u00fczde 20’sini a\u015famaz. Bant reklam teknikleri kullan\u0131larak yap\u0131lan spot ve k\u00fc\u00e7\u00fck ilanlar tarz\u0131ndaki reklamlar, program b\u00fct\u00fcnl\u00fc\u011f\u00fc, de\u011feri, etkinli\u011fi ve mesaj\u0131n bozulmas\u0131n\u0131 \u00f6nlemek i\u00e7in sesli olarak yay\u0131nlanamaz. Spor kar\u015f\u0131la\u015fmalar\u0131nda sporcular\u0131n ve yay\u0131nlanan m\u00fcsabakan\u0131n, di\u011fer programlarda oyuncular\u0131n, sunucular\u0131n ve konu\u015fmac\u0131lar\u0131n g\u00f6r\u00fcnt\u00fclerini kapatacak \u015fekilde yerle\u015ftirilemez” ifadesinin son c\u00fcmlesi \u015f\u00f6yle de\u011fi\u015ftirildi:<\/p>\n
“Bant reklam, programlarda oyuncular\u0131n, sunucular\u0131n ve konu\u015fmac\u0131lar\u0131n g\u00f6r\u00fcnt\u00fclerini kapatacak \u015fekilde yerle\u015ftirilemez.”<\/p>\n
Yine ayn\u0131 maddenin di\u011fer bir f\u0131kras\u0131nda yer alan “Haber b\u00fcltenleri ve \u00e7ocuklara y\u00f6nelik programlarda bant reklamlar yay\u0131nlanamaz” ifadesi de “Haber b\u00fcltenleri ile \u00e7ocuklara y\u00f6nelik programlarda ve spor kar\u015f\u0131la\u015fmalar\u0131n\u0131n b\u00f6l\u00fcm, duraksamalar ve devre aralar\u0131 d\u0131\u015f\u0131nda, bant reklamlar dahil hi\u00e7bir t\u00fcrde reklam yay\u0131nlanamaz” olarak de\u011fi\u015fti.<\/p>\n
– Kanallar, “bant reklam” yay\u0131nlayamayacak<\/p>\n
Bu de\u011fi\u015fikliklerle, “Bant reklam” kavram\u0131 ile “Genel reklam” kavram\u0131 aras\u0131ndaki ayr\u0131m ortadan kald\u0131r\u0131ld\u0131. Bu sebeple televizyon kanallar\u0131, bug\u00fcne kadar spor kar\u015f\u0131la\u015fmalar\u0131n\u0131n b\u00f6l\u00fcm, duraksamalar ve devre aralar\u0131 d\u0131\u015f\u0131nda kesinlikle “Genel reklam” yay\u0131nlayam\u0131yorsa, d\u00fczenlemenin Resmi Gazete’de y\u00fcr\u00fcrl\u00fc\u011fe girmesinin ard\u0131ndan, “Bant reklam” yay\u0131n\u0131 da yapamayacaklar.<\/p>\n
Avrupa’daki uygulamalar\u0131n da an\u0131msat\u0131ld\u0131\u011f\u0131 RT\u00dcK taraf\u0131ndan yap\u0131lan d\u00fczenlemenin gerek\u00e7esinde, “Avrupa \u00fclkelerindeki uygulamaya bak\u0131ld\u0131\u011f\u0131nda da spor programlar\u0131nda bant reklamlara yer verilmedi\u011fi ve reklamlar\u0131n sadece b\u00f6l\u00fcm, duraklama ve devre aralar\u0131nda yay\u0131nland\u0131\u011f\u0131 g\u00f6r\u00fclm\u00fc\u015ft\u00fcr” ifadesine yer verildi.<\/p>\n\n","protected":false},"excerpt":{"rendered":"
Radyo ve Televizyon \u00dcst Kurulu (RT\u00dcK), spor kar\u015f\u0131la\u015fmalar\u0131nda s\u0131k\u00e7a kullan\u0131lan bant reklamlara yeni d\u00fczenleme getirdi, bundan b\u00f6yle televizyon kanallar\u0131, spor kar\u015f\u0131la\u015fmalar\u0131 devam ederken bant reklam yay\u0131nlayamayacak.<\/p>\n","protected":false},"author":4,"featured_media":216941,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5005,6667,6194],"tags":[37948,999],"class_list":["post-216936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manset","category-medya","category-spor","tag-resmi-gazete","tag-rtuk"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/216936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=216936"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/216936\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/216941"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=216936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=216936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=216936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}