{"id":23495,"date":"2010-05-15T10:45:40","date_gmt":"2010-05-15T08:45:40","guid":{"rendered":"http:\/\/www.nationalturk.com\/?p=23495"},"modified":"2010-05-15T10:47:43","modified_gmt":"2010-05-15T08:47:43","slug":"outlet-avm-harcama","status":"publish","type":"post","link":"https:\/\/www.nationalturk.com\/tr\/outlet-avm-harcama\/","title":{"rendered":"Outletlere gidenler AVM’den daha \u00e7ok harcama yap\u0131yor"},"content":{"rendered":"

\"\"<\/a>T\u00fcrkiye Outlet \u0130maj\u0131 Ara\u015ft\u0131rmas\u0131\u2019na g\u00f6re, bu t\u00fcr \u00e7o\u011fu \u015fehir d\u0131\u015f\u0131nda olan, fabrika sat\u0131\u015f ve ucuz ma\u011fazalar\u0131n yo\u011funla\u015ft\u0131\u011f\u0131 al\u0131\u015fveri\u015f mekanlar\u0131na daha \u00e7ok, A SES (Sosyo Ekonomik Stat\u00fc) grubunun giydi\u011fi markalara \u00f6zenen B SES grubu gidiyor.<\/strong><\/p>\n

T\u00fcrkiye\u2019de al\u0131\u015fveri\u015f merkezlerinin genelinde sepet ortalamas\u0131 95.7 TL iken outlet al\u0131\u015fveri\u015f merkezleri genelinde bu rakam 108.8 TL\u2019ye y\u00fckseliyor. Outlet konseptli al\u0131\u015fveri\u015f merkezi Via\/Port, ara\u015ft\u0131rma \u015firketleri Akademetre Research&Strategic i\u015fbirli\u011fiyle ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 de\u011ferlendiren Via\/Port Genel M\u00fcd\u00fcr\u00fc B\u00fclent Kural, \u201cOutletin ger\u00e7ek anlamda t\u00fcketici zihninde oturmaya ba\u015flad\u0131\u011f\u0131n\u0131, outlet k\u00fclt\u00fcr\u00fcn\u00fcn y\u00fckseli\u015fte oldu\u011funu g\u00f6rd\u00fck\u201d dedi. Kural, \u201c2006 y\u0131l\u0131nda yap\u0131lan ara\u015ft\u0131rmada y\u00fczde 36.9 olan indirim ma\u011fazalar\u0131 alg\u0131s\u0131n\u0131n 2010\u2019da y\u00fczde 48.7\u2019ye y\u00fckseldi\u011fine, 2006\u2019da y\u00fczde 9.8 olan defolu ve kalitesiz \u00fcr\u00fcn alg\u0131s\u0131n\u0131n ise 2010\u2019da 4.3\u2019e geriledi\u011fine dikkat \u00e7ekti. Akademetre Research Y\u00f6netim Kurulu Ba\u015fkan\u0131 Halil \u0130brahim Zeytin de, outlet kavram\u0131n\u0131n t\u00fcketici alg\u0131s\u0131nda \u2018sezon sonu \u00fcr\u00fcnlerin uygun fiyatla sunuldu\u011fu konsept\u2019 olarak yerle\u015fti\u011fini belirtti. Ara\u015ft\u0131rman\u0131n ortaya koydu\u011fu, di\u011fer baz\u0131 sonu\u00e7lar da \u015f\u00f6yle: \u201cT\u00fcketici uzakl\u0131\u011fa bakmazs\u0131z\u0131n al\u0131\u015fveri\u015f noktas\u0131nda outletleri tercih ediyor. Bunun i\u00e7in \u00f6ncelikli neden uygun fiyat. Uzak duranlar outleti kalitesiz ve defolu \u00fcr\u00fcn olarak alg\u0131l\u0131yor. Bunu outletlerin kalabal\u0131k olmas\u0131, beden \u00e7e\u015fidi azl\u0131\u011f\u0131 ve ma\u011faza d\u00fczen bozuklu\u011fu izliyor. Outletleri en \u00e7ok tercih edenler B SES Grubu. Bu grup, A SES grubuna \u00f6zenerek onlar\u0131n tercih etti\u011fi marklara y\u00f6neliyor. Ancak bu markalar\u0131n inlet (sezon ma\u011fazas\u0131) \u00fcr\u00fcnlerini almakta zorlanmalar\u0131 outletlere y\u00f6nlendiriyor.\u201d<\/p>\n

VIA\/PORT\u2019un a\u00e7\u0131ld\u0131\u011f\u0131ndan buyana 23 milyon ziyaret\u00e7i a\u011f\u0131rlad\u0131\u011f\u0131n\u0131 belirten B\u00fclent Kural, \u201cZonguldak\u2019tan emekli \u00f6\u011fretmenler, \u00c7aycuma\u2019dan hem\u015fireler otob\u00fcs kiralay\u0131p geliyor. Bizi ilk nas\u0131l duyduklar\u0131n\u0131 soruyoruz, en \u00e7ok \u2018otobandan g\u00f6rd\u00fck geldik\u2019 diyenler var. En b\u00fcy\u00fck reklam oras\u0131\u201d dedi.<\/p>\nError, group does not exist! Check your syntax! (ID: 57)<\/span>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye Outlet \u0130maj\u0131 Ara\u015ft\u0131rmas\u0131\u2019na g\u00f6re, bu t\u00fcr \u00e7o\u011fu \u015fehir d\u0131\u015f\u0131nda olan, fabrika sat\u0131\u015f ve ucuz ma\u011fazalar\u0131n yo\u011funla\u015ft\u0131\u011f\u0131 al\u0131\u015fveri\u015f mekanlar\u0131na daha \u00e7ok, A SES (Sosyo Ekonomik Stat\u00fc) grubunun giydi\u011fi markalara \u00f6zenen B SES grubu gidiyor.<\/p>\n","protected":false},"author":3,"featured_media":191807,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6745,5005],"tags":[369,2213,17332,25393,25394,25395],"class_list":["post-23495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alisveris","category-manset","tag-alisveris-turlari","tag-avm","tag-forum-istanbul-avm","tag-outlet","tag-outlet-alisveris","tag-outlet-avm"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/23495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=23495"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/23495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/191807"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=23495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=23495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=23495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}