T\u00dcROB a\u00e7\u0131klamas\u0131na g\u00f6re, T\u00fcrkiye, turizmde y\u00fcksek sezon olarak kabul edilen yaz d\u00f6nemini umutlanarak kapatt\u0131. Hen\u00fcz gelirlerde kayda de\u011fer bir art\u0131\u015f ya\u015fanmasa da ayl\u0131k bazda doluluklar iki y\u0131l \u00f6nceki oranlar\u0131 a\u015ft\u0131.<\/p>\n
D\u00fcnya \u00e7ap\u0131nda veri ve analiz \u015firketi STR’nin T\u00dcROB i\u00e7in haz\u0131rlad\u0131\u011f\u0131 “A\u011fustos 2017 \u00dclke Performans Raporu”na g\u00f6re, T\u00fcrkiye’nin A\u011fustos 2017 otel doluluklar\u0131, 2016 y\u0131l\u0131n\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla y\u00fczde 40,5 artarak y\u00fczde 75,3 olarak kaydedildi. A\u011fustos 2016’da bu oran y\u00fczde 53,6 olmu\u015ftu. STR’nin sistemine dahil otellerin verilerinin ortalamas\u0131n\u0131 veren bu art\u0131\u015f oran\u0131 ile T\u00fcrkiye, Avrupa \u00fclkeleri aras\u0131nda en y\u00fcksek art\u0131\u015f oran\u0131n\u0131 yakalam\u0131\u015f oldu.<\/p>\n
Otel doluluklar\u0131n\u0131n iki y\u0131l \u00f6nceki oran\u0131, yani A\u011fustos 2015’teki y\u00fczde 72,9’u yakalayarak a\u015ft\u0131\u011f\u0131 g\u00f6zlendi. Fiyatlarda da hen\u00fcz y\u0131l geneline yans\u0131masa da ayl\u0131k bazda y\u00fckseli\u015f ba\u015flad\u0131. A\u011fustos 2016’da 87,1 avro olan Average Daily Rate (ADR) denilen ortalama g\u00fcnl\u00fck sat\u0131lan oda bedeli A\u011fustos 2017’de hafif art\u0131\u015fla 88,9 avroya, toplam oda say\u0131s\u0131 \u00fczerinden oda ba\u015f\u0131 elde edilen gelirler ise (RevPAR) 46,7 avrodan 67 avroya y\u00fckseldi.<\/p>\n
8 ayl\u0131k otel doluluklar\u0131nda da en b\u00fcy\u00fck art\u0131\u015f\u0131 g\u00f6steren \u00fclke y\u00fczde 16,6 art\u0131\u015fla ve y\u00fczde 58,3’l\u00fck doluluk oran\u0131yla T\u00fcrkiye oldu. Buna kar\u015f\u0131l\u0131k 8 ayda oda fiyatlar\u0131nda en b\u00fcy\u00fck kayb\u0131 y\u00fczde 14,6 gerileme ile yine T\u00fcrkiye kaydetti. 8 ayda T\u00fcrkiye’de ortalama oda fiyat\u0131 68,7 avro olarak ger\u00e7ekle\u015fti. Bu rakam ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6neminde 80,4 avro olmu\u015ftu. Oda gelirleri ise ayn\u0131 d\u00f6nemde yerinde sayd\u0131 ve 40,2’den 40 avroya geriledi.<\/p>\n
\u0130stanbul’a Orta Do\u011fu turisti dopingi<\/p>\n\n
Turizmin lokomotif \u015fehri \u0130stanbul’un A\u011fustos 2016’da y\u00fczde 50,2 olan doluluk oran\u0131, A\u011fustos 2017’de y\u00fczde 64,2 artarak y\u00fczde 82,5 olarak \u00f6l\u00e7\u00fcld\u00fc. Avrupa’da A\u011fustos 2017’de doluluk oranlar\u0131nda en y\u00fcksek art\u0131\u015f\u0131 ya\u015fayan destinasyon \u0130stanbul oldu. \u0130ki y\u0131l \u00f6nce, yani 2015’in ayn\u0131 ay\u0131nda ise y\u00fczde 76,7 olarak ger\u00e7ekle\u015fmi\u015fti.<\/p>\n
A\u011fustos 2017’de ortalama g\u00fcnl\u00fck sat\u0131lan oda bedeli 89 avro olarak, 2016’ya g\u00f6re y\u00fczde 4,2 art\u0131\u015f g\u00f6sterdi. A\u011fustos 2016’da bu rakam 85,4 avro olmu\u015ftu. Ancak 2015 y\u0131l\u0131 a\u011fustos ay\u0131nda bu rakam\u0131n 132,1 avro oldu\u011fu d\u00fc\u015f\u00fcld\u00fc\u011f\u00fcnde gelir kayb\u0131 net bir \u015fekilde anla\u015f\u0131l\u0131yor.<\/p>\n
\u0130stanbul’da toplam oda say\u0131s\u0131 \u00fczerinden oda ba\u015f\u0131 elde edilen gelirlerde ise ge\u00e7en y\u0131la oranla y\u00fczde 71,2 art\u0131\u015f ya\u015fand\u0131 ve 73,4 avro olarak \u00f6l\u00e7\u00fcld\u00fc. A\u011fustos 2016’da bu rakam 42,9 avro, A\u011fustos 2015’te 101,3 avro olmu\u015ftu.<\/p>\n
Ocak-A\u011fustos 2017’yi kapsayan 8 ayda ise \u0130stanbul’da doluluklar bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 47,7’den y\u00fczde 59,6’ya y\u00fckseldi, ortalama g\u00fcnl\u00fck sat\u0131lan oda bedeli 93,9 avrodan 76,8 avroya geriledi.<\/p>\n
Antalya artt\u0131 ama 2015’i yakalayamad\u0131
\nAntalya’da A\u011fustos 2017’de otel doluluklar\u0131 bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla y\u00fczde 16,8 artarak y\u00fczde 76,5 olarak ger\u00e7ekle\u015fti. Ge\u00e7en y\u0131l\u0131n ayn\u0131 ay\u0131nda bu oran y\u00fczde 65,5 olmu\u015ftu. Ancak Antalya\u2019n\u0131n hen\u00fcz 2015 oranlar\u0131n\u0131 yakalayamad\u0131\u011f\u0131 g\u00f6zlendi. A\u011fustos 2015’te Antalya’da doluluklar ortalama y\u00fczde 85 olarak ger\u00e7ekle\u015fmi\u015fti.<\/p>\n
Antalya’da A\u011fustos ay\u0131nda ortalama g\u00fcnl\u00fck sat\u0131lan oda bedeli 141,5 avro olarak, 2016’ya g\u00f6re y\u00fczde 6,6 art\u0131\u015f g\u00f6sterdi. A\u011fustos 2016’da bu rakam 132,8 avro olmu\u015ftu. A\u011fustos 2015’te ise 198,8 avro gibi olduk\u00e7a y\u00fcksek bir d\u00fczeydeydi.<\/p>\n
Antalya’da toplam oda say\u0131s\u0131 \u00fczerinden oda ba\u015f\u0131 elde edilen gelirlerde ise ge\u00e7en y\u0131la oranla y\u00fczde 24,5 art\u0131\u015f ya\u015fand\u0131 ve 108,2 avro olarak \u00f6l\u00e7\u00fcld\u00fc. A\u011fustos 2016’da bu rakam 86,9 avro, A\u011fustos 2015’te 168,9 avro olmu\u015ftu.<\/p>\n\n","protected":false},"excerpt":{"rendered":"
T\u00fcrkiye Otelciler Birli\u011fi (T\u00dcROB), T\u00fcrkiye’nin A\u011fustos 2017 otel doluluklar\u0131n\u0131n, 2016 y\u0131l\u0131n\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 40,5 artarak y\u00fczde 75,3 oldu\u011funu a\u00e7\u0131klad\u0131. Otel doluluklar\u0131n\u0131n A\u011fustos 2015’teki y\u00fczde 72,9’u a\u015ft\u0131\u011f\u0131 g\u00f6zlenirken, fiyatlar 8 ayda ekside kald\u0131 ancak ayl\u0131k bazda hafif art\u0131\u015flar ba\u015flad\u0131. T\u00dcROB a\u00e7\u0131klamas\u0131na g\u00f6re, T\u00fcrkiye, turizmde y\u00fcksek sezon olarak kabul edilen yaz d\u00f6nemini umutlanarak kapatt\u0131. Hen\u00fcz …<\/p>\n","protected":false},"author":4,"featured_media":255012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6199,6155,5005,6805],"tags":[207204,114301,2529],"class_list":["post-255011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-gundem","category-manset","category-turkiye","tag-oteller-doluluk-orani","tag-turizm-rakamlari","tag-turob"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/255011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=255011"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/255011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/255012"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=255011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=255011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=255011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}