Ortalama indirim tutar\u0131n\u0131n y\u00fczde 50 oldu\u011fu “Black Friday” kapsam\u0131nda ABD’de \u00fcr\u00fcnler adeta kap\u0131\u015f kap\u0131\u015f giderken, T\u00fcrkiye’de ise istenilen indirim oranlar\u0131 ger\u00e7ekle\u015fmedi.<\/p>\n
T\u00fcketiciler Derne\u011fi (T\u00dcDER) Genel Ba\u015fkan\u0131 Levent K\u00fc\u00e7\u00fck, AA muhabirine yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, T\u00fcrkiye’de 24-26 Kas\u0131m’da uygulanan “Black Friday” indirimlerinin hala devam etti\u011fini kaydederek, firmalar\u0131n istedi\u011fi sat\u0131\u015f rakam\u0131n\u0131 yakalayamad\u0131\u011f\u0131 i\u00e7in bu indirim s\u00fcresini uzatt\u0131\u011f\u0131n\u0131 savundu.<\/p>\n
K\u00fc\u00e7\u00fck, “\u00dclkemizde ge\u00e7ti\u011fimiz cuma, cumartesi ve pazar g\u00fcnler al\u0131\u015fveri\u015flerde hareketlilik g\u00f6zlemlenmi\u015ftir. \u0130ndirimi f\u0131rsata \u00e7evirmek isteyen t\u00fcketicilerimiz, AVM’lere, ma\u011fazalara ak\u0131n etmi\u015ftir ancak bu t\u00fcketiciler istediklerini bulamam\u0131\u015flard\u0131r.” dedi.<\/p>\n
“Ama\u00e7 t\u00fcketicileri al\u0131\u015fveri\u015fe y\u00f6nlendirmek”
\n\u00c7ok say\u0131da t\u00fcketici ile g\u00f6r\u00fc\u015ft\u00fcklerini, baz\u0131 vatanda\u015flar\u0131n da kendilerine mail veya SMS yoluyla ya da telefon a\u00e7arak ula\u015ft\u0131\u011f\u0131n\u0131 dile getiren K\u00fc\u00e7\u00fck, \u015fu de\u011ferlendirmelerde bulundu:<\/p>\n
“T\u00fcketicilerin g\u00f6zlemi, indirimlerin s\u00f6zde kald\u0131\u011f\u0131 \u015feklinde. Tamamen hayali indirimler yap\u0131lm\u0131\u015ft\u0131r. \u00c7ok az say\u0131da, birka\u00e7 \u00fcr\u00fcnde indirim yapan ma\u011faza sahipleri, di\u011fer \u00fcr\u00fcnlerde ise hayali indirimler yapm\u0131\u015ft\u0131r. Hatta etiketlere y\u00fcksek rakamlar yazarak sonra bunun \u00fczerinden y\u00fczde 50 indirim yap\u0131ld\u0131\u011f\u0131 iddia edilmi\u015ftir. Fakat daha \u00f6nceki fiyatlara bak\u0131l\u0131nca indirim yap\u0131lmad\u0131\u011f\u0131 net bir \u015fekilde ortaya \u00e7\u0131kmaktad\u0131r.<\/p>\n
\u0130ndirim oranlar\u0131 y\u00fczde 5, y\u00fczde 10’da kalm\u0131\u015ft\u0131r. Ciddi indirim yap\u0131lan birka\u00e7 \u00fcr\u00fcn\u00fcn ise k\u0131sa s\u00fcrede t\u00fckendi\u011fi, yerine yenisinin konulmad\u0131\u011f\u0131 g\u00f6r\u00fclm\u00fc\u015f, gelen m\u00fc\u015fterilere \u00fcr\u00fcn\u00fcn t\u00fckendi\u011fi s\u00f6ylenmi\u015ftir. Buradaki as\u0131l ama\u00e7 t\u00fcketicileri al\u0131\u015fveri\u015fe y\u00f6nlendirmektir. K\u0131saca t\u00fcm \u00fcr\u00fcnleri kapsayan, ger\u00e7ek bir indirim olmam\u0131\u015ft\u0131r.”<\/p>\n
“\u0130ndirim kampanyalar\u0131 denetlenmeli”
\nT\u00fcketiciyi Koruma Derne\u011fi (T\u00dcKODER) Genel Ba\u015fkan\u0131 Aziz Ko\u00e7al, Black Friday ismi alt\u0131nda “indirimli sat\u0131\u015f” vaadiyle m\u00fc\u015fterilerin ma\u011fazalara \u00e7ekildi\u011fini ancak genel manada bir indirim olmad\u0131\u011f\u0131n\u0131, bu konuda g\u00f6r\u00fc\u015ft\u00fckleri ki\u015filerin de ayn\u0131 kan\u0131y\u0131 ta\u015f\u0131d\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
\u0130ndirim kampanyalar\u0131n\u0131n ticaret odalar\u0131 taraf\u0131ndan denetlenebilece\u011fini dile getiren Ko\u00e7al, “Ancak onlar denetlemek istemiyor. Piyasada bu anlamda bir ba\u015f\u0131bo\u015fluk var. G\u00fcmr\u00fck ve Ticaret Bakanl\u0131\u011f\u0131, t\u00fcketici dernekleri ve meslek odalar\u0131 i\u015f birli\u011fi ile indirim kampanyalar\u0131n\u0131n denetiminin yap\u0131lmas\u0131n\u0131 sa\u011flamal\u0131.” dedi.<\/p>\n
Ko\u00e7al, yap\u0131lan indirimlerin ger\u00e7ek oranlar\u0131 yans\u0131tmad\u0131\u011f\u0131n\u0131 kaydederek, “Kusura bakmay\u0131n ama halk aras\u0131ndaki tabiri ile \u00f6nce fiyat bindiriyorlar, sonra indiriyorlar. Mesela, ‘tasfiye nedeniyle’ indirimli sat\u0131\u015f yapt\u0131\u011f\u0131n\u0131 a\u00e7\u0131klayan baz\u0131 ma\u011fazalar nedense y\u0131llard\u0131r kapanm\u0131yor.” diye konu\u015ftu.<\/p>\n\n","protected":false},"excerpt":{"rendered":"
ABD’de “Black Friday” (Kara Cuma) ismi verilen ve t\u00fcm \u00fclkeye yay\u0131lan indirim kampanyalar\u0131 kapsam\u0131nda, y\u00fczde 90’a yakla\u015fan indirimlerle sat\u0131\u015f rekorlar\u0131 k\u0131r\u0131lm\u0131\u015f, online sat\u0131\u015flar 5 milyar dolar\u0131 a\u015fm\u0131\u015ft\u0131. Ortalama indirim tutar\u0131n\u0131n y\u00fczde 50 oldu\u011fu “Black Friday” kapsam\u0131nda ABD’de \u00fcr\u00fcnler adeta kap\u0131\u015f kap\u0131\u015f giderken, T\u00fcrkiye’de ise istenilen indirim oranlar\u0131 ger\u00e7ekle\u015fmedi. T\u00fcketiciler Derne\u011fi (T\u00dcDER) Genel Ba\u015fkan\u0131 Levent K\u00fc\u00e7\u00fck, …<\/p>\n","protected":false},"author":4,"featured_media":257895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6745,6155,5005,6805],"tags":[210958,214030,195938],"class_list":["post-257894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alisveris","category-gundem","category-manset","category-turkiye","tag-black-friday","tag-indirim","tag-turkiye"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/257894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=257894"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/257894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/257895"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=257894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=257894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=257894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}