Kul\u00fcp ba\u015fkan\u0131 Fikret Orman, burada yapt\u0131\u011f\u0131 konu\u015fmada, “Come to Be\u015fikta\u015f”\u0131 t\u00fcm d\u00fcnyaya yaymak istediklerini belirterek, “Come to Be\u015fikta\u015f’ taraftar\u0131n buldu\u011fu bir slogand\u0131, bunu \u00f6nemli bir proje haline getirdik ve t\u00fcm d\u00fcnyada yaymaya ba\u015flad\u0131k. 1,2 milyar ki\u015fiye ula\u015ft\u0131k.” dedi.<\/p>\n
Pepe, Lens, Negredo, Medel, Vida transferlerinde ba\u015flatt\u0131klar\u0131 kampanyay\u0131 di\u011fer kul\u00fcplerin de benimsedi\u011fini aktaran Orman, “Transfer videolar\u0131m\u0131zla da \u00f6nemli ses getirdi\u011fimizi d\u00fc\u015f\u00fcn\u00fcyorum. Bu kampanyay\u0131 ba\u015fka bir seviyeye ta\u015f\u0131may\u0131 d\u00fc\u015f\u00fcnd\u00fck. Be\u015fikta\u015f bunu tan\u0131tabilmek i\u00e7in finansman harcayacakt\u0131r. D\u00fcnyan\u0131n konu\u015faca\u011f\u0131 bir hale getirmeye \u00e7al\u0131\u015f\u0131yoruz.” ifadelerini kulland\u0131.<\/p>\n
“Come to Be\u015fikta\u015f” marka haline getirilecek”
\n“Come to Be\u015fikta\u015f”\u0131 ikonik bir marka haline getirmek istediklerini dile getiren Orman, “Bu kampanya ile din, dil, \u0131rk fark\u0131 g\u00f6zetmeksizin herkese kollar\u0131m\u0131z\u0131 a\u00e7t\u0131\u011f\u0131m\u0131z\u0131 g\u00f6stermeye \u00e7al\u0131\u015ft\u0131k. Bunu da Mevlana Celaleddin Rumi’nin s\u00f6z\u00fcn\u00fcn \u0131\u015f\u0131k tutaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fck. ‘Gel gel ne olursan ol yine gel. Bizim dergah\u0131m\u0131z \u00fcmitsizlik dergah\u0131 de\u011fildir, bin kere t\u00f6vbeni bozsan yine gel’ diyerek haz\u0131rlad\u0131k kampanyay\u0131. Kollar\u0131m\u0131z herkese a\u00e7\u0131k.” \u015feklinde konu\u015ftu. <\/p>\n
Orman’\u0131n konu\u015fmas\u0131n\u0131n ard\u0131ndan Mevlana Celaleddin Rumi’ye ait s\u00f6z\u00fcn \u0130ngilizce ifadelerle yer ald\u0131\u011f\u0131 reklam filmi yay\u0131nland\u0131. Reklam filminde Everton’a transfer olan Cenk Tosun’un yan\u0131 s\u0131ra Hutchinson, Pepe ve Quaresma da yer ald\u0131.<\/p>\n
“Hedefimiz 100 milyon Be\u015fikta\u015f taraftar\u0131”
\nSezon ba\u015f\u0131nda \u00c7in pazar\u0131na a\u00e7\u0131ld\u0131klar\u0131n\u0131 belirten Fikret Orman, “Hedefimiz 100 milyon taraftar kitlesine ula\u015fmak. Global kul\u00fcplerle aram\u0131zda b\u00fcy\u00fck b\u00fct\u00e7e farklar\u0131 olu\u015ftu. 160-200 milyon avro bonservis bedelleri \u00f6denir hale geldi. Bizim kul\u00fcplerimizi bor\u00e7 bata\u011f\u0131na sokmadan b\u00fct\u00e7e olarak b\u00fcy\u00fcmemiz gerekir. Global bir oyuncu olmad\u0131\u011f\u0131n\u0131z zaman b\u00fcy\u00fck kul\u00fcplerle aradaki fark \u00e7ok a\u00e7\u0131l\u0131yor. 2020’ye geldi\u011fimizde hedefimiz 100 milyon Be\u015fikta\u015f taraftar\u0131.” ifadelerini kulland\u0131.<\/p>\n