AA muhabirinin s\u00f6z konusu \u00e7al\u0131\u015fmadan derledi\u011fi bilgilere g\u00f6re, d\u00fcnyan\u0131n en de\u011ferli 500 banka markas\u0131n\u0131n toplam de\u011feri 2018’de bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 10’un \u00fczerinde artarak 1 trilyon 181 milyar liray\u0131 ge\u00e7ti.<\/p>\n
Ge\u00e7en y\u0131l 47 milyar 832 milyon dolarl\u0131k marka de\u011feriyle ilk s\u0131rada yer alan \u00c7inli ICBC, bu y\u0131l da zirvedeki yerini korurken de\u011ferini y\u00fczde 24 art\u0131rarak 59 milyar 189 milyon dolara y\u00fckseltti.<\/p>\n
ICBC’yi, ge\u00e7en y\u0131l\u0131n \u00fc\u00e7\u00fcnc\u00fcs\u00fc China Construction Bank takip etti. Banka, de\u011ferini bu y\u0131l 15,4 milyar dolar (y\u00fczde 37) art\u0131rarak 56 milyar 789 milyon dolara \u00e7\u0131kard\u0131.<\/p>\n
ABD’nin bankac\u0131l\u0131k devi Wells Fargo ise bu y\u0131l bir basamak gerileyerek 44 milyar 98 milyon dolarl\u0131k marka de\u011feri ile \u00fc\u00e7\u00fcnc\u00fc s\u0131rada yer ald\u0131.<\/p>\n
D\u00fcnyan\u0131n marka de\u011feri en y\u00fcksek ilk 10 bankas\u0131 aras\u0131nda \u00c7in’den 4, ABD’den 5 ve \u0130ngiltere’den bir banka bulunuyor.<\/p>\n
Ziraat marka de\u011ferini en fazla y\u00fckselten T\u00fcrk bankas\u0131
\nBrand Finance’in ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re T\u00fcrkiye’nin en de\u011ferli banka markas\u0131 1 milyar 649 milyon dolarla Akbank oldu. Bu bankay\u0131 1 milyar 584 milyon dolarl\u0131k marka de\u011fer ile Garanti Bankas\u0131 ve 1 milyar 432 milyon dolarla Ziraat Bankas\u0131 izledi. Akbank listede 126’nc\u0131, Garanti Bankas\u0131 129’uncu ve Ziraat Bankas\u0131 140’\u0131nc\u0131 s\u0131rada yer ald\u0131.<\/p>\n
Ziraat Bankas\u0131 ge\u00e7en y\u0131l oldu\u011fu gibi 2018’de de T\u00fcrkiye’deki bankalar aras\u0131nda marka de\u011ferini en fazla y\u00fckselten banka oldu. Marka de\u011ferini 120 milyon dolar artt\u0131ran Ziraat Bankas\u0131, s\u0131ralamada 5 basamak birden y\u00fckseldi. Ayn\u0131 ara\u015ft\u0131rmada 2016’da 944 milyon dolar olan Ziraat Bankas\u0131’n\u0131n marka de\u011feri son 2 y\u0131lda y\u00fczde 52 y\u00fckselmi\u015f oldu.<\/p>\n
Ge\u00e7en y\u0131l listede 446’nc\u0131 s\u0131rada yer alan TEB, bu y\u0131l 47 basamak y\u00fckselerek 399’uncu s\u0131raya yerle\u015fti.<\/p>\n
T\u00fcrkiye’nin listeye giren di\u011fer bankalar\u0131 ise 1 milyar 334 milyon dolarla \u0130\u015f Bankas\u0131, 937 milyon dolarla Yap\u0131 Kredi, 757 milyon dolarla Halkbank, 622 milyon dolarla Vak\u0131fBank ve 347 milyon dolarla DenizBank olarak s\u0131raland\u0131.<\/p>\n
En de\u011ferli 500 bankan\u0131n yer ald\u0131\u011f\u0131 listedeki T\u00fcrk bankalar\u0131n\u0131n toplam marka de\u011feri 8 milyar 907 milyon dolar oldu. <\/p>\n
“T\u00fcrk bankalar\u0131n\u0131n marka de\u011feri y\u00fczde 23,3 artt\u0131”
\nAA muhabirine ara\u015ft\u0131rma sonu\u00e7lar\u0131n\u0131 de\u011ferlendiren Brand Finance T\u00fcrkiye Direkt\u00f6r\u00fc Muhterem \u0130lg\u00fcner, d\u00fcnya bankac\u0131l\u0131\u011f\u0131n\u0131n ge\u00e7en karanl\u0131k g\u00fcnlerin ard\u0131ndan tekrar itibar ve g\u00fcven kazanmaya ba\u015flad\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
Bankalar\u0131n t\u00fcketici nezdinde olumlu marka alg\u0131s\u0131 edinmeye ba\u015flad\u0131\u011f\u0131n\u0131 belirten \u0130lg\u00fcner, buna ra\u011fmen Apple, Facebook, Google ve Amazon gibi teknoloji devlerinin yeni geli\u015ftirdi\u011fi finansal sistemlerin rekabeti ile kar\u015f\u0131 kar\u015f\u0131ya kald\u0131\u011f\u0131na dikkati \u00e7ekti.<\/p>\n
\u0130lg\u00fcner, \u015funlar\u0131 kaydetti:<\/p>\n
“Bu teknoloji devlerinin her biri, t\u00fcketiciyi daha yak\u0131ndan tan\u0131malar\u0131 nedeniyle, geli\u015ftirdi\u011fi ve yak\u0131n gelecekte geli\u015ftirmesi olas\u0131 t\u00fcketici tabanl\u0131 finansal hizmetler ile geleneksel bankac\u0131l\u0131\u011fa kar\u015f\u0131 g\u00fc\u00e7l\u00fc bir rekabet olu\u015fturmaktad\u0131r. Listede yer alan 9 T\u00fcrk bankas\u0131n\u0131n toplam marka de\u011feri 2017-2018 aras\u0131 TL olarak y\u00fczde 23,3 artm\u0131\u015ft\u0131r. Bu durum pazar\u0131n T\u00fcrkiye’de hala \u00e7ekici oldu\u011funu g\u00f6stermektedir. ICBC gibi yabanc\u0131 banka markalar\u0131n\u0131n T\u00fcrkiye pazar\u0131nda yer alma \u00e7aba ve niyetlerini bu ba\u011flamda de\u011ferlendirmek gerekecektir. Ge\u00e7mi\u015fte nispeten d\u00fc\u015f\u00fck bir bankala\u015fm\u0131\u015f n\u00fcfusa sahip olan T\u00fcrkiye’nin kentsel n\u00fcfus oran\u0131n\u0131n h\u0131zla artmas\u0131 sonucu pazar b\u00fcy\u00fcmekte ve yabanc\u0131 bankalar da bu geli\u015fen pazarda yer almak istemektedir.”<\/p>\n\n","protected":false},"excerpt":{"rendered":"
Uluslararas\u0131 marka de\u011ferlendirme kurulu\u015fu Brand Finance’in haz\u0131rlad\u0131\u011f\u0131 “D\u00fcnyan\u0131n En De\u011ferli 500 Banka Markas\u0131-2018” \u00e7al\u0131\u015fmas\u0131 sonu\u00e7land\u0131. AA muhabirinin s\u00f6z konusu \u00e7al\u0131\u015fmadan derledi\u011fi bilgilere g\u00f6re, d\u00fcnyan\u0131n en de\u011ferli 500 banka markas\u0131n\u0131n toplam de\u011feri 2018’de bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 10’un \u00fczerinde artarak 1 trilyon 181 milyar liray\u0131 ge\u00e7ti. Ge\u00e7en y\u0131l 47 milyar 832 milyon dolarl\u0131k marka de\u011feriyle …<\/p>\n","protected":false},"author":4,"featured_media":261193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6199,6155,5005,349],"tags":[126368,915,75386,46066,92418,5230],"class_list":["post-261192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-gundem","category-manset","category-son-dakika","tag-akbank","tag-garanti-bankasi","tag-halkbank","tag-is-bankasi","tag-yapi-kredi","tag-ziraat-bankasi"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/261192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=261192"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/261192\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/261193"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=261192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=261192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=261192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}