Tesla’n\u0131n \u00dcst D\u00fczey Y\u00f6neticisi Musk\u2019\u0131n 2002 y\u0131l\u0131nda kurdu\u011fu SpaceX\u2019in \u00fcretti\u011fi Falcon Heavy isimli roket, Sal\u0131 g\u00fcn\u00fc Florida eyaletindeki Kennedy Uzay Merkezi’nden sorunsuz \u015fekilde uzaya f\u0131rlat\u0131ld\u0131.<\/p>\n
\u0130nsano\u011flunun uzay ser\u00fcveninde bir mihenk ta\u015f\u0131 olarak nitelenen 70 metre uzunlu\u011fundaki Falcon Heavy, 27 motoruyla birlikte 64 metrik ton a\u011f\u0131rl\u0131k ta\u015f\u0131yabilmesi sayesinde t\u00fcm zamanlar\u0131n en g\u00fc\u00e7l\u00fc ticari roketi unvan\u0131n\u0131 kazand\u0131. Tamamen dolu bir Boeing 737 yolcu u\u00e7a\u011f\u0131n\u0131 y\u00f6r\u00fcngeye ta\u015f\u0131yacak g\u00fcce sahip oldu\u011fu belirtilen Falcon Heavy’yi f\u0131rlat\u0131lmas\u0131, SpaceX’e yakla\u015f\u0131k 90 milyon dolara mal oldu.<\/p>\n
Falcon Heavy\u2019nin benzeri roketlere k\u0131yasla ucuz say\u0131labilecek uzay yolculu\u011fu, d\u00fcnya genelinde b\u00fcy\u00fck heyecan yarat\u0131rken, tarihi f\u0131rlatma an\u0131 bir\u00e7ok uluslararas\u0131 televizyon kanal\u0131 taraf\u0131ndan canl\u0131 olarak yay\u0131nland\u0131. Y\u00fcz milyonlarca ki\u015finin televizyonlar\u0131ndan izledi\u011fi f\u0131rlatma g\u00f6r\u00fcnt\u00fclerini, Youtube\u2019da 13 milyondan fazla ki\u015fi takip etti. Ayr\u0131ca, sosyal medyada hakk\u0131nda en \u00e7ok konu\u015fulan konu haline gelen Falcon Heavy\u2019e ili\u015fkin payla\u015f\u0131mlar\u0131n alt\u0131nda hemen her dilden yorumlar\u0131n olmas\u0131, f\u0131rlatmaya g\u00f6sterilen ilginin boyutunu ortaya koydu.<\/p>\n
SpaceX’in son roketinin ba\u015far\u0131l\u0131 olmas\u0131n\u0131n uzaya daha b\u00fcy\u00fck uydular ve daha ak\u0131ll\u0131 robotlar g\u00f6nderilmesinin yan\u0131 s\u0131ra bir zamanlar sadece hayal olarak g\u00f6r\u00fclen uzay yolculu\u011fu gibi \u00e7\u0131\u011f\u0131r a\u00e7an geli\u015fmelere \u00f6n ayak olaca\u011f\u0131 tahmin ediliyor.<\/p>\n
Falcon Heavy\u2019nin i\u00e7ine Tesla\u2019n\u0131n Roadster model arac\u0131n\u0131 yerle\u015ftirilmesi ise en az rekotin f\u0131rlat\u0131lmas\u0131 kadar g\u00fcndem yaratt\u0131.<\/p>\n
K\u0131rm\u0131z\u0131 Tesla’n\u0131n s\u00fcr\u00fcc\u00fc koltu\u011funda astronot k\u0131yafetleriyle \u201cStarman\u201d (Y\u0131ld\u0131z adam) ad\u0131 verilen cans\u0131z bir mankenin oturtulmas\u0131 ile araba Mars\u2019\u0131n y\u00f6r\u00fcngesine yerle\u015ftirilirken radyosundan David Bowie’nin \u201cSpace Oddity\u201d \u015fark\u0131s\u0131n\u0131n \u00e7al\u0131nmas\u0131, izleyenleri g\u00fcl\u00fcmseten detaylar aras\u0131nda yer ald\u0131.<\/p>\n
Musk, sosyal medyadan yapt\u0131\u011f\u0131 payla\u015f\u0131mda, otomobilindeki kameralar\u0131n takip\u00e7ilere uzaydan “inan\u0131lmaz manzaralar” sunaca\u011f\u0131n\u0131 taahh\u00fct etmi\u015fti. Nitekim, \u015fu an Mars ile J\u00fcpiter aras\u0131nda yolculu\u011funa devam eden Tesla’dan gelen g\u00f6r\u00fcnt\u00fcleri g\u00f6renler hayranl\u0131klar\u0131n\u0131 gizleyemiyor.<\/p>\n
Uzaya giden ilk otomobil olarak tarihe ge\u00e7en Roadster\u2019\u0131n 6 ayda yakla\u015f\u0131k 200 mil yaparak Mars\u2019a ula\u015fmas\u0131n\u0131 bekleniyor.<\/p>\n
Musk, sosyal medyadaki takip\u00e7ilerinden birinin \u201cTesla arabas\u0131n\u0131 neden feda etti\u011fi\u201d sorusuna, \u201cUzayda sonsuza kadar s\u00fcr\u00fcklenen bir araban\u0131n, belki milyonlarca y\u0131l sonra uzayl\u0131lar taraf\u0131ndan ke\u015ffedilmesini hayal etmek beni heyecanland\u0131r\u0131yor\u201d yan\u0131t\u0131n\u0131 vermi\u015fti.<\/p>\n
Di\u011fer taraftan, piyasa uzmanlar\u0131, Musk\u2019\u0131n bu \u201cfedekarl\u0131\u011f\u0131n\u0131n\u201d son d\u00f6nemde zor g\u00fcnler ya\u015fayan Tesla i\u00e7in e\u015fi bulunmaz bir tan\u0131t\u0131m imkan\u0131 yaratt\u0131\u011f\u0131n\u0131 ifade ediyor.<\/p>\n
ABD\u2019nin en b\u00fcy\u00fck online otomobil al\u0131m-sat\u0131m sitelerinden Edmunds\u2019\u0131n End\u00fcstri Analizleri Direkt\u00f6r\u00fc Jessica Caldwell, AA muhabirine yapt\u0131\u011f\u0131 de\u011ferlendirmede, Musk\u2019\u0131n y\u00f6ntemlerinin pazarlaman\u0131n \u00f6tesine ge\u00e7ti\u011fini belirtti.<\/p>\n
\u201cMusk\u2019\u0131n hayat perspektifi, d\u00fcnyaya imkans\u0131z\u0131n m\u00fcmk\u00fcn oldu\u011funu kan\u0131tlamak \u00fczerine kurulu. Bu geleneksel \u015firketlerin geleneksel stratejileriyle elde edebileceklerinin \u00f6tesine ge\u00e7iyor\u201d ifadelerini kullanan Caldwell, Musk’\u0131n Tesla otomobili Falcon Heavy\u2019nin i\u00e7ine yerle\u015ftirmesini paran\u0131n sat\u0131n alamayaca\u011f\u0131 bir reklam \u015fovu olarak tan\u0131mlad\u0131.<\/p>\n
Caldwell, \u201cB\u00f6yle bir \u015fovla yarat\u0131lan etki, paran\u0131n sat\u0131n alabilece\u011fi t\u00fcm reklamlar\u0131 geride b\u0131rakt\u0131.\u201d de\u011ferlendirmesinde bulundu.<\/p>\n
Bir ba\u015fka Amerikan otomobil sitesi Autotrader\u2019\u0131n Analisti Michelle Krebs ise \u201cMusk\u2019\u0131n tan\u0131t\u0131m i\u015fini herkesten iyi yapt\u0131\u011f\u0131n\u0131\u201d vurgularken, \u201cF\u0131rlatma an\u0131 t\u00fcm televizyonlarda yay\u0131nland\u0131 ve \u00e7ok etkili oldu. Tek kelimeyle muhte\u015fem bir reklam kampanyas\u0131yd\u0131.\u201d dedi.<\/p>\n
Tesla’n\u0131n \u00e7ok yeni bir otomobil \u00fcreticisi olmas\u0131na ra\u011fmen marka olarak b\u00fcy\u00fck bir ba\u015far\u0131 yakalad\u0131\u011f\u0131na i\u015faret eden Krebs, “Roadster’\u0131n Falcon Heavy’nin i\u00e7inde uzaya g\u00f6nderilmesinin Tesla’n\u0131n yarat\u0131c\u0131 ve risk alabilen marka alg\u0131s\u0131n\u0131 g\u00fc\u00e7lendirdi\u011fini” de dile getirdi.<\/p>\n
Reklam ve pazarlama dergisi Adweek\u2019in edit\u00f6r\u00fc David Griner da kaleme ald\u0131\u011f\u0131 makalede, Musk\u2019\u0131n Falcon Heavy’i i\u00e7inde arabas\u0131yla birlikte ba\u015far\u0131yla f\u0131rlatarak, uzay ta\u015f\u0131mac\u0131l\u0131\u011f\u0131 \u015firketi SpaceX ve otomobil \u015firketi Tesla i\u00e7in ‘\u00e7ifte pazarlama \u00f6d\u00fcl\u00fcn\u00fc’ hak etti\u011fini yazd\u0131.<\/p>\n
Griner, ayr\u0131ca \u201cReklam b\u00fct\u00e7esi olmamas\u0131yla \u00fcn kazanan Tesla, otomobil pazarlama tarihinde yerini garantiledi\u201d ifadesini kulland\u0131.<\/p>\n\n","protected":false},"excerpt":{"rendered":"
D\u00fcnyan\u0131n en g\u00fc\u00e7l\u00fc ticari roketini, Tesla marka spor arabas\u0131yla birlikte uzaya f\u0131rlatan i\u015f adam\u0131 Elon Musk, yakla\u015f\u0131k 90 milyon dolara mal olan bu giri\u015fimiyle, “paran\u0131n sat\u0131n alamayaca\u011f\u0131” reklam\u0131 da yapt\u0131. Tesla’n\u0131n \u00dcst D\u00fczey Y\u00f6neticisi Musk\u2019\u0131n 2002 y\u0131l\u0131nda kurdu\u011fu SpaceX\u2019in \u00fcretti\u011fi Falcon Heavy isimli roket, Sal\u0131 g\u00fcn\u00fc Florida eyaletindeki Kennedy Uzay Merkezi’nden sorunsuz \u015fekilde uzaya f\u0131rlat\u0131ld\u0131. …<\/p>\n","protected":false},"author":4,"featured_media":261255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6768,6665,6155,5005,6224],"tags":[100628,214128,59078,215519],"class_list":["post-261254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amerika","category-dunya","category-gundem","category-manset","category-teknoloji","tag-david-bowie","tag-elon-musk","tag-reklam","tag-tesla"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/261254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=261254"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/261254\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/261255"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=261254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=261254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=261254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}