Camp Nou Stadyumu’nda Ko\u00e7 Holding Y\u00f6netim Kurulu Ba\u015fkan Vekili Ali Ko\u00e7, Ko\u00e7 Holding Dayan\u0131kl\u0131 T\u00fcketim Grubu Ba\u015fkan\u0131 Fatih Kemal Ebi\u00e7lio\u011flu, Ar\u00e7elik \u00dcst Y\u00f6neticisi (CEO) Hakan Bulgurlu ve Barcelona Futbol Kul\u00fcb\u00fc Ba\u015fkan\u0131 Josep Maria Bartomeu Floreta’n\u0131n kat\u0131l\u0131m\u0131yla d\u00fczenlenen bas\u0131n toplant\u0131s\u0131nda verilen bilgiye g\u00f6re, Beko, 2018-2019 sezonundan itibaren \u00fc\u00e7 sezon s\u00fcrecek s\u00f6zle\u015fmeyle FCB’nin global \u00fc\u00e7 ana orta\u011f\u0131ndan biri oluyor.<\/p>\n
Yenilenen anla\u015fma kapsam\u0131nda, Beko logosu FC Barcelona formas\u0131n\u0131n sol omzunda yer almaya devam ederken, Beko d\u00fcnya \u00e7ap\u0131nda 300 milyonu a\u015fk\u0131n taraftar\u0131 bulunan FCB’nin Resmi Ev Aletleri ve Resmi Antrenman Orta\u011f\u0131 da oldu.<\/p>\n
Buna g\u00f6re Beko logosu, FCB’nin antrenman formalar\u0131n\u0131n g\u00f6\u011fs\u00fcnde de yer alacak. Beko, FCB’nin y\u0131ld\u0131z oyuncusu Gerard Pique ise Beko’nun k\u00fcresel sosyal giri\u015fimi “\u015eampiyonlar Gibi Beslen” projesinin kampanya el\u00e7isi olacak.<\/p>\n
“\u0130ki marka da sporun birle\u015ftirici ve iyile\u015ftirici g\u00fcc\u00fcne inan\u0131yor”<\/p>\n
T\u00f6rende konu\u015fan Ko\u00e7 Holding Y\u00f6netim Kurulu Ba\u015fkan Vekili Ali Y. Ko\u00e7, \u201cRahmetli karde\u015fim Mustafa Ko\u00e7, 4 y\u0131l \u00f6nce buraya gelmi\u015fti ve demi\u015fti ki \u2018Bug\u00fcn \u00e7ok s\u0131k\u0131 ve uzun bir i\u015fbirli\u011fi ba\u015fl\u0131yor.\u2019 Ger\u00e7ekten de s\u0131k\u0131 samimi ve \u00e7ok ba\u015far\u0131l\u0131 bir i\u015fbirli\u011fi oldu\u201d dedi.<\/p>\n
Ko\u00e7, 4 y\u0131l \u00f6nceki i\u015fbirli\u011fi sonras\u0131nda FCB\u2019nin \u00fc\u00e7 b\u00fcy\u00fck kupa kazand\u0131\u011f\u0131n\u0131 an\u0131msatarak, \u201cDemek ki sponsorlu\u011fumuz \u015fans getirmi\u015fti. Umar\u0131m ki bu i\u015fbirli\u011fimiz de \u015fans getirir\u201d ifadesini kulland\u0131.<\/p>\n
Ko\u00e7, \u015funlar\u0131 kaydetti:<\/p>\n
“Geride b\u0131rakt\u0131\u011f\u0131m\u0131z d\u00f6rt y\u0131lda son derece verimli bir i\u015f birli\u011fine imza att\u0131k. FC Barcelona sportif ba\u015far\u0131s\u0131n\u0131 istikrarl\u0131 bir \u015fekilde art\u0131r\u0131rken, Beko da global marka pozisyonunu d\u00fcnya \u00e7ap\u0131nda g\u00fc\u00e7lendirdi. Her iki marka da sporun birle\u015ftirici ve iyile\u015ftirici g\u00fcc\u00fcne y\u00fcrekten inanarak, sporun temsil etti\u011fi de\u011ferleri att\u0131klar\u0131 her ad\u0131ma ta\u015f\u0131yor. Yeni d\u00f6nemdeki ortakl\u0131\u011f\u0131m\u0131z\u0131n, k\u00fcresel ba\u015far\u0131lar\u0131m\u0131z\u0131 ve sa\u011flad\u0131\u011f\u0131m\u0131z toplumsal katma de\u011feri art\u0131raca\u011f\u0131na inan\u0131yoruz.\u201d<\/p>\n
– “Samimiyet ve g\u00fcven \u00fczerine kurulu bir i\u015f birli\u011fi geli\u015ftirdik”<\/p>\n
Barcelona Futbol Kul\u00fcb\u00fc Ba\u015fkan\u0131 Josep Maria Bartomeu Floreta ise konu\u015fmas\u0131na T\u00fcrk\u00e7e \u201cmerhaba\u201d diyerek ba\u015flad\u0131.<\/p>\n
Beko ile i\u015f birli\u011fi s\u00fcrecinde sportif olarak bir\u00e7ok ba\u015far\u0131lara kavu\u015ftuklar\u0131n\u0131 anlatan Floreta, \u201cKul\u00fcb\u00fcm\u00fcz ile Beko imaj\u0131n\u0131 birle\u015ftirdi. \u015eu anda 40 \u00fclkeden fazla g\u00f6r\u00fcn\u00fcm\u00fcm\u00fcz var. Neticede i\u015f birli\u011fimizi geli\u015ftirme karar\u0131 ald\u0131k ve Beko art\u0131k ba\u015f sponsorumuz haline geliyor.\u201d dedi.<\/p>\n
Floreta, \u015funlar\u0131 kaydetti:<\/p>\n
\u201cBug\u00fcn lider k\u00fcresel bir marka olan Beko ile stratejik bir ortakl\u0131\u011fa imza atman\u0131n mutlulu\u011funu ya\u015f\u0131yoruz. 2014\u2019ten bu yana samimiyet ve g\u00fcven \u00fczerine kurulu bir i\u015f birli\u011fi geli\u015ftirdik. Kul\u00fcb\u00fcm\u00fcz\u00fcn bu d\u00f6nemde kaydetti\u011fi sportif ba\u015far\u0131lar ve k\u00fcresel etkile\u015fimde Beko\u2019nun da \u00f6nemli rol\u00fc var. Sonu\u00e7 olarak Beko, Nike ve Rakuten ile birlikte ana sponsorlu\u011fumuzu \u00fcstlendi. Bu s\u00fcre\u00e7 b\u00fcy\u00fck gayrimenkul projemiz Espai Bar\u00e7a ile birlikte pozisyonumuzu d\u00fcnya genelinde daha da g\u00fc\u00e7lendirecek di\u011fer stratejik projeler i\u00e7in de \u00f6nemli bir ad\u0131m.\u201d<\/p>\n
\u00d6te yandan, bas\u0131nda yer alan haberlere g\u00f6re sponsorlu\u011fun 3 y\u0131l i\u00e7in toplamda 57 milyon avro oldu\u011fu belirtiliyor.<\/p>\n\n","protected":false},"excerpt":{"rendered":"
T\u00fcrkiye’nin global markalar\u0131ndan Beko, Barcelona Futbol Kul\u00fcb\u00fc ile olan sponsorluk anla\u015fmas\u0131n\u0131 kapsam\u0131n\u0131 geni\u015fleterek 3 y\u0131l daha uzatt\u0131 ve \u0130spanyol kul\u00fcb\u00fcn global ba\u015f sponsoru oldu. \u0130mza t\u00f6renine Ali Ko\u00e7’un kat\u0131lmas\u0131, Fenerbah\u00e7e Ba\u015fkan\u0131 Aziz Y\u0131ld\u0131r\u0131m’a g\u00f6nderme olarak yorumland\u0131. Camp Nou Stadyumu’nda Ko\u00e7 Holding Y\u00f6netim Kurulu Ba\u015fkan Vekili Ali Ko\u00e7, Ko\u00e7 Holding Dayan\u0131kl\u0131 T\u00fcketim Grubu Ba\u015fkan\u0131 Fatih Kemal …<\/p>\n","protected":false},"author":4,"featured_media":261556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6774,6155,5005,6194],"tags":[2522,5058,1038,216396,166993],"class_list":["post-261555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-futbol","category-gundem","category-manset","category-spor","tag-ali-koc","tag-aziz-yildirim","tag-barcelona","tag-barcelona-beko","tag-beko"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/261555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=261555"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/261555\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/261556"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=261555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=261555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=261555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}