Sosyal payla\u015f\u0131m sitesi Facebook, “Partner Categories” (Payda\u015f Kategorileri) ad\u0131 verilen, veri sa\u011flay\u0131c\u0131 \u015firketlerin reklam verenler i\u00e7in hedef kitle tasarlarken Facebook’un kullan\u0131c\u0131 veri taban\u0131n\u0131 kullanmas\u0131na izin veren reklam program\u0131n\u0131 sonland\u0131rd\u0131\u011f\u0131n\u0131 bildirdi.<\/p>\n
\u015eirketin “newsroom” adl\u0131 blogundan yap\u0131lan a\u00e7\u0131klamada, \u00fc\u00e7\u00fcnc\u00fc parti veri sa\u011flay\u0131c\u0131lar\u0131n hedeflenmi\u015f reklamlar i\u00e7in Facebook veri taban\u0131nda hedef kitle olu\u015fturmalar\u0131na olanak veren sistemin y\u00fcr\u00fcrl\u00fckten kald\u0131r\u0131ld\u0131\u011f\u0131 belirtildi.<\/p>\n
A\u00e7\u0131klamada, “Reklam verenlere Payda\u015f Kategorileri program\u0131n\u0131 y\u00fcr\u00fcrl\u00fckten kald\u0131rd\u0131\u011f\u0131m\u0131z\u0131 bildirmek istiyoruz. S\u00f6z konusu program \u00fc\u00e7\u00fcnc\u00fc taraf veri sa\u011flay\u0131c\u0131 \u015firketlere hedef kitlelerini do\u011frudan Facebook \u00fczerinde bi\u00e7imlendirme olana\u011f\u0131 sa\u011fl\u0131yordu. Her ne kadar bu end\u00fcstride yayg\u0131n bir pratik olsa da son 6 ayd\u0131r a\u015fama a\u015fama uygulamaya koydu\u011fumuz bu ad\u0131m\u0131n Facebook kullan\u0131c\u0131lar\u0131n\u0131n ki\u015fisel veri g\u00fcvenli\u011fini geli\u015ftirece\u011fine inan\u0131yoruz.” ifadeleri yer ald\u0131.<\/p>\n
Facebook’un ad\u0131m\u0131, Londra merkezli siyasi dan\u0131\u015fmanl\u0131k firmas\u0131 Cambridge Analytica’n\u0131n 50 milyon Facebook kullan\u0131c\u0131n\u0131n verilerini ABD ve \u0130ngiltere’de se\u00e7im ve referandum s\u00fcre\u00e7lerini etkilemek \u00fczere izinsiz olarak kulland\u0131\u011f\u0131n\u0131n ortaya \u00e7\u0131kmas\u0131yla patlak veren skandal\u0131n ard\u0131ndan geldi.<\/p>\n
Facebook, skandal sonras\u0131 kullan\u0131c\u0131lar\u0131n ki\u015fisel verilerin istismar\u0131na yol a\u00e7an reklam pratiklerini \u00f6nlemek i\u00e7in ba\u015fka ad\u0131mlar da atm\u0131\u015ft\u0131. \u015eirket, yeni \u00fc\u00e7\u00fcnc\u00fc taraf uygulamalar\u0131n onaylar\u0131n\u0131 ge\u00e7ici s\u00fcreyle durdurmu\u015f ve mevcut \u00fc\u00e7\u00fcnc\u00fc parti uygulamalar\u0131n Facebook aray\u00fczlerini kullanarak hangi t\u00fcrden ve ne miktarda veri elde edeceklerine dair k\u0131s\u0131tlamalar getirmi\u015fti.<\/p>\n
Facebook normal \u015fartlarda reklam verenlerin hedef alaca\u011f\u0131 kullan\u0131c\u0131lara ait ki\u015fisel verileri \u00fc\u00e7 kaynaktan elde ediyor. \u0130lki, kullanc\u0131lar\u0131n profillerinden ve sitedeki etkinliklerinden elde etti\u011fi veriler. \u0130kincisi, reklam verenlerin elindeki m\u00fc\u015fteri bilgileri. \u00dc\u00e7\u00fcnc\u00fcs\u00fc ise reklam verenler i\u00e7in m\u00fc\u015fterilerin \u00f6nceki sat\u0131n alma bilgileri gibi internette bulunmayan veya a\u00e7\u0131k olmayan hedef kitle bilgilerini derleyen \u00fc\u00e7\u00fcnc\u00fc taraf veri sa\u011flay\u0131c\u0131s\u0131 \u015firketlerin sundu\u011fu veriler.<\/p>\n
\u015eirket, bu \u00fc\u00e7\u00fcnc\u00fc kategorideki verileri kendi veri taban\u0131n\u0131 geli\u015ftirmek i\u00e7in kullan\u0131yordu. Reklamc\u0131lar bu verileri Facebook’ta hedeflenmi\u015f reklamlar i\u00e7in kulland\u0131\u011f\u0131nda, Facebook veri sa\u011flay\u0131c\u0131s\u0131 \u015firkete reklam gelirinden pay veriyordu.<\/p>\n
Ancak Cambridge Analytica’n\u0131n siyasi kampanyalarda kullanmak \u00fczere elde etti\u011fi veriler, Payda\u015f Kategorileri program\u0131 kapsam\u0131nda elde edilmemi\u015fti. \u015eirket kullan\u0131c\u0131 verilerini d\u0131\u015far\u0131dan izinsiz olarak toplam\u0131\u015ft\u0131. Fakat Facebook, kullan\u0131c\u0131lar\u0131n veri g\u00fcvenli\u011fini sa\u011flayamad\u0131\u011f\u0131 gerek\u00e7esiyle ele\u015ftiri oklar\u0131n\u0131n hedefi olmu\u015ftu. Sekt\u00f6r uzmanlar\u0131 Facebook’un \u00fc\u00e7\u00fcnc\u00fc taraflarla ticari ama\u00e7l\u0131 veri payla\u015f\u0131m\u0131n\u0131 s\u0131n\u0131rlayarak, ileride benzer bir skandal\u0131n ortaya \u00e7\u0131kmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7meye \u00e7al\u0131\u015ft\u0131\u011f\u0131 de\u011ferlendirmesini yap\u0131yor.<\/p>\n\n","protected":false},"excerpt":{"rendered":"
Sosyal payla\u015f\u0131m sitesi Facebook, Payda\u015f Kategorileri ad\u0131 verilen hedeflenmi\u015f reklamlar i\u00e7in \u00fc\u00e7\u00fcnc\u00fc taraflarla veri payla\u015ft\u0131\u011f\u0131 program\u0131 y\u00fcr\u00fcrl\u00fckten kald\u0131rd\u0131. Sosyal payla\u015f\u0131m sitesi Facebook, “Partner Categories” (Payda\u015f Kategorileri) ad\u0131 verilen, veri sa\u011flay\u0131c\u0131 \u015firketlerin reklam verenler i\u00e7in hedef kitle tasarlarken Facebook’un kullan\u0131c\u0131 veri taban\u0131n\u0131 kullanmas\u0131na izin veren reklam program\u0131n\u0131 sonland\u0131rd\u0131\u011f\u0131n\u0131 bildirdi. \u015eirketin “newsroom” adl\u0131 blogundan yap\u0131lan a\u00e7\u0131klamada, \u00fc\u00e7\u00fcnc\u00fc …<\/p>\n","protected":false},"author":4,"featured_media":263476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6665,6155,5005,6224],"tags":[4905],"class_list":["post-263457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dunya","category-gundem","category-manset","category-teknoloji","tag-facebook"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/263457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=263457"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/263457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/263476"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=263457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=263457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=263457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}