{"id":266989,"date":"2018-07-05T16:11:41","date_gmt":"2018-07-05T13:11:41","guid":{"rendered":"http:\/\/www.nationalturk.com\/?p=266989"},"modified":"2018-07-05T16:11:41","modified_gmt":"2018-07-05T13:11:41","slug":"devlet-bankalarindan-dev-hamle","status":"publish","type":"post","link":"https:\/\/www.nationalturk.com\/tr\/devlet-bankalarindan-dev-hamle\/","title":{"rendered":"Devlet bankalar\u0131ndan dev hamle!"},"content":{"rendered":"<h2>Ziraat Bankas\u0131, Halkbank, Vak\u0131fbank, Ziraat Kat\u0131l\u0131m ve Vak\u0131f Kat\u0131l\u0131m m\u00fc\u015fterileri, bu bankalar\u0131n t\u00fcm ATM\u2019lerini i\u015flem limitleri dahilinde hi\u00e7bir \u00fccret \u00f6demeden kullanabilecek.<\/h2>\n<p>S\u00f6z konusu bankalar\u0131n ortak a\u00e7\u0131klamas\u0131na g\u00f6re, banka m\u00fc\u015fterilerinin ba\u015fka bir banka ATM\u2019sini kullanarak kendi hesab\u0131 ya da kredi kart\u0131na ili\u015fkin finansal i\u015flemler ger\u00e7ekle\u015ftirmesini sa\u011flayan &#8220;Ortak ATM Sistemi&#8221;, Bankalararas\u0131 Kart Merkezi nezdinde kurulan sistemle 2009 y\u0131l\u0131ndan beri uygulan\u0131yor. <\/p>\n<p>Mevcut sistemde, bir ba\u015fka banka ATM\u2019sini kullanan m\u00fc\u015fteri, al\u0131nan hizmet kar\u015f\u0131l\u0131\u011f\u0131nda komisyon\/masraf \u00fccreti \u00f6d\u00fcyor. \u0130\u015flemlerin masraf ya da komisyona tabi olmas\u0131, ATM sisteminden yeteri d\u00fczeyde faydalan\u0131lamamas\u0131na yol a\u00e7\u0131yor. <\/p>\n<p>Di\u011fer taraftan bankalar, m\u00fc\u015fterilerine daha yayg\u0131n bir kanaldan ula\u015fabilmek ad\u0131na ATM a\u011flar\u0131n\u0131 y\u00fcksek maliyetlere katlanarak geni\u015fletiyor. Kullan\u0131lan ATM\u2019lerin ithalat yoluyla edinilebildi\u011fi, bir ATM\u2019nin ortalama 20 bin avro civar\u0131nda maliyeti oldu\u011fu g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda bu bedellerin T\u00fcrkiye&#8217;nin d\u0131\u015f ticaret a\u00e7\u0131\u011f\u0131na olumsuz etkileri bulunuyor.<\/p>\n<p>Ortak ATM sisteminden arzu edilen sonu\u00e7lar\u0131n elde edilebilmesi amac\u0131yla y\u00fcr\u00fct\u00fclen \u00e7al\u0131\u015fmalar neticesinde, ilk etapta Ziraat Bankas\u0131, Halkbank, Vak\u0131fbank, Ziraat Kat\u0131l\u0131m ve Vak\u0131f Kat\u0131l\u0131m bankalar\u0131 bir araya gelerek &#8220;\u00dccretsiz Ortak ATM Kullan\u0131m\u0131&#8221; sistemini 4 Nisan 2018&#8217;de imzalanan protokol ile hayata ge\u00e7irmi\u015fti. <\/p>\n<p>Buna g\u00f6re, s\u00f6z konusu bankalara ait yakla\u015f\u0131k 15 bin adet ortak ATM\u2019den yap\u0131labilen para yat\u0131rma, para \u00e7ekme, bakiye sorgulama, kredi kart\u0131 bor\u00e7 sorgulama, kredi kart\u0131 limit sorgulama ve kredi kart\u0131 bor\u00e7 \u00f6deme i\u015flemleri bu bankalar\u0131n m\u00fc\u015fterileri taraf\u0131ndan i\u015flem limitleri dahilinde \u00fccretsiz yap\u0131labilecek.<\/p>\n<p>Protokole imza atan bankalarca, ayn\u0131 noktada yan yana bulunan ATM\u2019ler ile ilgili verimlilik esas\u0131na g\u00f6re optimizasyon \u00e7al\u0131\u015fmalar\u0131 da ba\u015flat\u0131ld\u0131. B\u00f6ylelikle mevcut ATM\u2019lerin \u00e7ok daha verimli konumland\u0131r\u0131lmas\u0131, m\u00fc\u015fterilerin finansal hizmetlere eri\u015fim d\u00fczeyinin artt\u0131r\u0131lmas\u0131, ayr\u0131ca orta ve uzun vadede ATM cihaz\u0131 ithalat\u0131n\u0131n azalarak T\u00fcrkiye&#8217;nin d\u0131\u015f ticaret dengesine olumlu katk\u0131 sa\u011flanmas\u0131 hedefleniyor. <\/p>\n<p>Protokolde yer alan bankalar\u0131n toplam kredi kart\u0131 say\u0131lar\u0131 yakla\u015f\u0131k 13 milyon adet, banka kart\u0131 say\u0131lar\u0131 55 milyon adede ula\u015f\u0131yor. S\u00f6z konusu bankalar\u0131n Eyl\u00fcl 2017\u2019de vard\u0131\u011f\u0131 mutabakat \u00e7er\u00e7evesinde, toplamda 360 bin adede ula\u015fan POS terminallerinin ortak kullan\u0131ma a\u00e7\u0131lmas\u0131 ile de \u00f6nemli bir maliyet kalemi minimize edildi.<\/p>\n<p>Bu ve kurulacak benzeri operasyonel birliktelikler ile kat\u0131l\u0131mc\u0131 bankalar\u0131n operasyonel maliyetlerinin d\u00fc\u015f\u00fcr\u00fclmesine, dolay\u0131s\u0131yla faizin unsurlar\u0131ndan biri olan operasyonel maliyetlerin bu \u015fekilde azalt\u0131lmas\u0131 ile faizlerin a\u015fa\u011f\u0131 do\u011fru seyrine pozitif katk\u0131 sa\u011flanacak. <\/p>\n<p>A\u00e7\u0131klamada g\u00f6r\u00fc\u015flerine yer verilen Ziraat Bankas\u0131 Genel M\u00fcd\u00fcr\u00fc H\u00fcseyin Ayd\u0131n, \u015funlar\u0131 kaydetti:<\/p>\n<p>\u201cBu i\u015f birli\u011fine T\u00fcrkiye\u2019nin en b\u00fcy\u00fck ATM a\u011f\u0131yla kat\u0131l\u0131yor olmaktan mutluluk duyuyoruz. ATM\u2019lerin \u00e7ok daha kolay eri\u015filebilir ve \u00fccretsiz kullan\u0131m\u0131 ile m\u00fc\u015fteri al\u0131\u015fkanl\u0131klar\u0131n\u0131n da de\u011fi\u015fmesini, konvansiyonel \u015fube bankac\u0131l\u0131\u011f\u0131n\u0131n i\u015flem pay\u0131n\u0131n azalmas\u0131n\u0131, dolay\u0131s\u0131yla genel olarak operasyonel s\u00fcre\u00e7lerin daha iyi y\u00f6netilmesi ile sekt\u00f6r\u00fcn hizmet kalitesinin artaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz. Bu ve benzeri birliktelikler, bankalar\u0131n operasyonel maliyetlerinin azalt\u0131lmas\u0131na, dolay\u0131s\u0131yla en nihayetinde faizlerin a\u015fa\u011f\u0131 y\u00f6nl\u00fc hareketine de \u00f6nemli katk\u0131lar sa\u011flayacakt\u0131r. Bu ortakl\u0131k milli sermayenin \u00fclkemiz s\u0131n\u0131rlar\u0131 i\u00e7inde kalmas\u0131, s\u0131n\u0131rl\u0131 kaynaklar\u0131n etkin ve verimli kullan\u0131lmas\u0131 a\u00e7\u0131s\u0131ndan da b\u00fcy\u00fck \u00f6neme sahiptir. Bu i\u015f birlikteli\u011finin birlikte ataca\u011f\u0131m\u0131z di\u011fer ad\u0131mlara \u00f6rnek te\u015fkil etmesini ve m\u00fc\u015fterilerimiz i\u00e7in hay\u0131rl\u0131 u\u011furlu olmas\u0131n\u0131 diliyor, kat\u0131l\u0131mc\u0131 t\u00fcm bankalara te\u015fekk\u00fcrlerimi sunuyorum.\u201d<\/p>\n<p>Halkbank Genel M\u00fcd\u00fcr\u00fc Osman Arslan da m\u00fc\u015fterileri olsun ya da olmas\u0131n, T\u00fcrkiye&#8217;de herkesin bankac\u0131l\u0131k hizmetlerinden en iyi \u015fekilde yararlanmas\u0131n\u0131 istediklerini belirterek, &#8220;Ortak ATM, hem m\u00fc\u015fteri memnuniyeti hem \u00fclke menfaati ad\u0131na son derece \u00f6nemli bir yat\u0131r\u0131m. Bu i\u015f birli\u011fi sayesinde bankac\u0131l\u0131k i\u015flemlerini Ortak ATM \u00fczerinde ger\u00e7ekle\u015ftirenler, komisyon \u00f6deme \u00e7ekincesi de ya\u015famayacak. Bu uygulaman\u0131n \u015fube d\u0131\u015f\u0131 i\u015flem al\u0131\u015fkanl\u0131\u011f\u0131n\u0131 art\u0131rarak bankac\u0131l\u0131k hizmet kalitemizi olumlu etkileyece\u011fini d\u00fc\u015f\u00fcn\u00fcyorum. Ayn\u0131 zamanda ATM ithalat\u0131n\u0131 azaltarak \u00fclke ekonomisine b\u00fcy\u00fck katk\u0131 sa\u011flayacak bu uygulamaya destek veren t\u00fcm bankalara te\u015fekk\u00fcr ediyorum.&#8221; ifadelerini kulland\u0131. <\/p>\n<p>Vak\u0131fBank Genel M\u00fcd\u00fcr\u00fc Mehmet Emin \u00d6zcan ise \u201cG\u00fc\u00e7l\u00fc T\u00fcrkiye\u2019nin lider bankas\u0131 olma vizyonumuzun merkezinde dijitalle\u015fme yer al\u0131yor. \u00c7\u00fcnk\u00fc m\u00fc\u015fterilerimizin zaman\u0131 \u00e7ok de\u011ferli. Ortak ATM projesi de bu anlay\u0131\u015f\u0131m\u0131z\u0131n bir par\u00e7as\u0131. \u0130\u015flemlerde komisyon al\u0131nmamas\u0131 ve daha fazla ATM\u2019den i\u015flem yap\u0131labilecek olmas\u0131 m\u00fc\u015fteri memnuniyetine \u00f6nemli bir katk\u0131 sa\u011flayacakt\u0131r. Milli servetimizi koruyan bu proje sekt\u00f6r\u00fcm\u00fcze de \u00f6rnek olacak, maliyetlerin m\u00fc\u015fteri lehine de\u011fi\u015fmesini sa\u011flayacakt\u0131r. Bu projenin \u00fclkemize hay\u0131rl\u0131 olmas\u0131n\u0131 diliyorum.\u201d de\u011ferlendirmesinde bulundu. <\/p>\n<p>Ziraat Kat\u0131l\u0131m Genel M\u00fcd\u00fcr\u00fc Metin \u00d6zdemir, bankac\u0131l\u0131k hizmetlerine eri\u015fimi kolayla\u015ft\u0131ran Ortak ATM uygulamas\u0131 ile vatanda\u015flar\u0131n art\u0131k daha fazla kanaldan \u00fccretsiz bir \u015fekilde yararlanaca\u011f\u0131n\u0131 bildirerek, &#8220;Bankalar\u0131n ATM kaynakl\u0131 katland\u0131\u011f\u0131 maliyetlerde bir d\u00fc\u015f\u00fc\u015f beklerken, hizmet standartlar\u0131nda belirgin bir art\u0131\u015f\u0131n olaca\u011f\u0131n\u0131 bekliyorum. Bu ortakl\u0131\u011fa katk\u0131 sa\u011flayan t\u00fcm bankalara te\u015fekk\u00fcr ediyorum.\u201d ifadelerini kulland\u0131. <\/p>\n<p>Vak\u0131f Kat\u0131l\u0131m Genel M\u00fcd\u00fcr\u00fc \u0130kram G\u00f6kta\u015f da 15 bin noktadan m\u00fc\u015fterilere \u00fccretsiz i\u015flem yapma imkan\u0131 sunan bir sistemi hayata ge\u00e7irmenin mutlulu\u011funu ya\u015fad\u0131klar\u0131n\u0131 aktararak, \u015funlar\u0131 kaydetti:<\/p>\n<p>&#8220;Bankac\u0131l\u0131k i\u015flemleri a\u00e7\u0131s\u0131ndan m\u00fc\u015fterilerimize ciddi bir kolayl\u0131k getiriyoruz. Bunun yan\u0131nda ATM cihazlar\u0131 i\u00e7in her bankan\u0131n \u00fcstlendi\u011fi ciddi maliyetleri de ortadan kald\u0131rm\u0131\u015f oluyoruz. Bu sayede \u00fclke ekonomisine \u00f6nemli katk\u0131lar sa\u011flayaca\u011f\u0131z. Kamu bankalar\u0131n\u0131n farkl\u0131 alanlarda yapacaklar\u0131 yeni i\u015fbirlikleri ile de bu katk\u0131n\u0131n artarak s\u00fcrece\u011fine inan\u0131yorum.&#8221;<\/p>\n<!-- Error, Advert is not available at this time due to schedule\/geolocation restrictions! -->\n","protected":false},"excerpt":{"rendered":"<p>Ziraat Bankas\u0131, Halkbank, Vak\u0131fbank, Ziraat Kat\u0131l\u0131m ve Vak\u0131f Kat\u0131l\u0131m m\u00fc\u015fterileri, bu bankalar\u0131n t\u00fcm ATM\u2019lerini i\u015flem limitleri dahilinde hi\u00e7bir \u00fccret \u00f6demeden kullanabilecek. S\u00f6z konusu bankalar\u0131n ortak a\u00e7\u0131klamas\u0131na g\u00f6re, banka m\u00fc\u015fterilerinin ba\u015fka bir banka ATM\u2019sini kullanarak kendi hesab\u0131 ya da kredi kart\u0131na ili\u015fkin finansal i\u015flemler ger\u00e7ekle\u015ftirmesini sa\u011flayan &#8220;Ortak ATM Sistemi&#8221;, Bankalararas\u0131 Kart Merkezi nezdinde kurulan sistemle 2009 &hellip;<\/p>\n","protected":false},"author":4,"featured_media":266990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6199,6155,5005],"tags":[75386,4933,42819,5230],"class_list":["post-266989","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-gundem","category-manset","tag-halkbank","tag-ortak-atm","tag-vakifbank","tag-ziraat-bankasi"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/266989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=266989"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/266989\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/266990"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=266989"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=266989"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=266989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}