{"id":267749,"date":"2018-07-25T15:35:20","date_gmt":"2018-07-25T12:35:20","guid":{"rendered":"http:\/\/www.nationalturk.com\/?p=267749"},"modified":"2022-08-26T12:47:50","modified_gmt":"2022-08-26T09:47:50","slug":"tff-mesut-ozil-mercedes-sponsor","status":"publish","type":"post","link":"https:\/\/www.nationalturk.com\/tr\/tff-mesut-ozil-mercedes-sponsor\/","title":{"rendered":"TFF Mesut’un mu Mercedes’in mi yan\u0131nda?"},"content":{"rendered":"

Cumhurba\u015fkan\u0131 Recep Tayyip Erdo\u011fan ile \u00e7ektirdi\u011fi foto\u011fraf nedeniyle Mesut \u00d6zil’e kar\u015f\u0131 yap\u0131lan \u0131rk\u00e7\u0131 sald\u0131r\u0131lara, sponsorlu\u011funu geri \u00e7ekerek kat\u0131lan Mercedes, TFF’nin g\u00f6zdesi olmaya devam edecek mi?<\/h2>\n

Mesut \u00d6zil’e yap\u0131lan \u0131rk\u00e7\u0131 ve ayr\u0131mc\u0131 sald\u0131r\u0131lar\u0131n ard\u0131ndan T\u00fcrkiye Futbol Federasyonu’nun internet sitesinde a\u00e7\u0131klamas\u0131 yay\u0131nlanan Ba\u015fkan Y\u0131ld\u0131r\u0131m Demir\u00f6ren, “Mesut \u00d6zil ve ailesine tam destek veriyor; maruz kald\u0131\u011f\u0131 muameleyi, tehditleri ve k\u00f6keni nedeniyle kendisine g\u00f6nderilen k\u00fc\u00e7\u00fck d\u00fc\u015f\u00fcr\u00fcc\u00fc mesajlar\u0131 k\u0131n\u0131yorum. Kamuoyu \u00f6n\u00fcnde olsun ya da olmas\u0131n, her oyuncu a\u015fa\u011f\u0131lanma, ayr\u0131mc\u0131l\u0131k ve nefret i\u00e7erikli mesajlara kar\u015f\u0131 korunmal\u0131d\u0131r. Uluslararas\u0131 futbol camias\u0131n\u0131n t\u00fcm \u00fcyeleri, \u0131rk\u00e7\u0131l\u0131k ve ho\u015fg\u00f6r\u00fcs\u00fczl\u00fc\u011f\u00fc yok etme konusunda birle\u015fmeli, y\u0131lmadan m\u00fccadelelerini s\u00fcrd\u00fcrmelidir. Futbolun herkesi kapsayan ve sayg\u0131 i\u00e7eren de\u011ferlerini geli\u015ftiren, olumlu sosyal etki yaratma potansiyelini kullanabilmek i\u00e7in hep birlikte \u00e7al\u0131\u015fmal\u0131y\u0131z” ifadelerini kullanm\u0131\u015ft\u0131.<\/p>\n

Peki bu g\u00fczel s\u00f6zler somut olarak da eyleme d\u00f6n\u00fc\u015fecek mi?<\/p>\n

Almanya’da \u0131rk\u00e7\u0131l\u0131k ve sayg\u0131s\u0131zl\u0131\u011fa maruz kald\u0131\u011f\u0131n\u0131 savunarak Alman milli tak\u0131m\u0131 kariyerini sonland\u0131ran Mesut \u00d6zil, yapt\u0131\u011f\u0131 a\u00e7\u0131klamada isim vermeden Alman otomotiv devi Mercedes’i de ele\u015ftirmi\u015f ve \u015funlar\u0131 s\u00f6ylemi\u015fti:<\/p>\n

“DFB\u2019nin sponsorlar\u0131 aras\u0131ndaki bir markayla olan ortakl\u0131\u011f\u0131m da bu foto\u011fraf sonras\u0131 bitti. Beni kampanyalar\u0131n\u0131n d\u0131\u015f\u0131nda b\u0131rakt\u0131lar. Buna ra\u011fmen Adidas, Beats ve BigShoe gibi firmalar ile harika bir \u00e7al\u0131\u015fma i\u00e7indeyiz. BigShoe ile Rusya\u2019da 23 \u00e7ocu\u011fa yard\u0131m ettik. Daha \u00f6nce Brezilya ve Afrika\u2019da da benzer projeler yapm\u0131\u015ft\u0131k. Bu, bir futbolcu olarak yapt\u0131\u011f\u0131m en \u00f6nemli \u015fey. Her ne kadar gazeteler, Cumhurba\u015fkan\u0131 ile \u00e7ekti\u011fim foto\u011fraf\u0131n, d\u00fcnyadaki ihtiya\u00e7 sahibi \u00e7ocuklara yard\u0131mc\u0131 olmamdan daha fazla haber de\u011feri ta\u015f\u0131d\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnse de.” <\/p>\n

Mesut \u00d6zil a\u00e7\u0131klamas\u0131nda isim vermese de Mercedes, y\u0131ld\u0131z futbolcunun s\u00f6zlerini \u00fczerine al\u0131narak iddiay\u0131 do\u011frulam\u0131\u015f oldu. <\/p>\n

Mercedes Kurumsal \u0130leti\u015fim Direkt\u00f6r\u00fc J\u00f6rg Howe Twitter \u00fczerinden yapt\u0131\u011f\u0131 a\u00e7\u0131klamada “Mercedes-Benz 40 y\u0131l\u0131 a\u015fan bir s\u00fcredir hem iyi hem de k\u00f6t\u00fc zamanlarda Alman Futbol Federasyonu ve Milli Tak\u0131m\u0131\u2019n\u0131n orta\u011f\u0131 olmu\u015ftur. Mesut \u00d6zil\u2019in medyaya, Alman Futbol Federasyonu ve sponsorlara y\u00f6nelik iddialar\u0131n\u0131 s\u00fck\u00fbnetle izleyip, de\u011ferlendirdikten sonra karar\u0131m\u0131z\u0131 verece\u011fiz.\u201d dedi.<\/p>\n

Howe’un bu s\u00f6zlerine \u00f6zellikle Almanya’da ya\u015fayan T\u00fcrkler tepki g\u00f6stererek “\u00d6yle anla\u015f\u0131l\u0131yor ki 40 y\u0131ld\u0131r futbolcular\u0131n de\u011fil, sadece federasyonun yan\u0131nda oldunuz”, \u201c90\u2019lar da T\u00fcrk m\u00fc\u015fterilerinizi etkilemek i\u00e7in \u201cMercedes-Benz, her zaman iyidir\u201d slogan\u0131n\u0131 kullan\u0131yordunuz, Mercedes-Benz art\u0131k iyi de\u011fil.” yorumlar\u0131nda bulundu.<\/p>\n

Mesut \u00d6zil ve Mercedes-Benz aras\u0131ndaki sponsorluk anla\u015fmas\u0131 2016 y\u0131l\u0131nda Fransa\u2019da yap\u0131lan Avrupa Futbol \u015eampiyonas\u0131ndan hemen \u00f6nce yap\u0131lm\u0131\u015ft\u0131. Mercedes bu anla\u015fmay\u0131 \u00f6zellikle sosyal medyada \u00f6ne \u00e7\u0131karm\u0131\u015f ve bunu yaparken 2 y\u0131l \u00f6nce \u00d6zil\u2019in 11 milyon ki\u015fi olan takip\u00e7ilerini hedef grup olarak se\u00e7mi\u015fti. Aradan ge\u00e7en 2 y\u0131l i\u00e7inde \u00d6zil\u2019in internetteki takip\u00e7i say\u0131s\u0131 23,1 milyon ki\u015fiye y\u00fckseldi. Y\u0131ld\u0131z futbolcunun Twitter\u2019den yapt\u0131\u011f\u0131 a\u00e7\u0131klamay\u0131 ise ilk anda 209 bin ki\u015fi okudu ve a\u00e7\u0131klaman\u0131n alt\u0131na 12 binden fazla yorum yaz\u0131ld\u0131.<\/p>\n

Mercedes TFF’ye de sponsor<\/h3>\n

\"\"<\/p>\n

Mercedes Benz ile T\u00fcrkiye Futbol Federasyonu aras\u0131ndaki sponsorluk tam 22 y\u0131ld\u0131r devam ediyor.<\/p>\n

Irk\u00e7\u0131 sald\u0131r\u0131lara kar\u015f\u0131 Mesut \u00d6zil’in yan\u0131nda oldu\u011funu a\u00e7\u0131klayan Y\u0131ld\u0131r\u0131m Demir\u00f6ren’in bu tutumu lafta m\u0131 kalacak yoksa Mesut ile anla\u015fmas\u0131n\u0131 bitirerek \u0131rk\u00e7\u0131 kampanyaya dahil olan Mercedes ile yollar\u0131n\u0131 ay\u0131rarak samimiyet testini ge\u00e7ecek mi?<\/p>\n

25 adet B-Serisi, 38 adet C-Serisi, 4 adet E-Serisi, 2 adet GL-Serisi, 3 adet S-Serisi, 7 adet Vito, 3 adet Sprinter ve 3 adet Travego’yu kullanarak Mercedes’in reklam\u0131n\u0131 yapan TFF ile Alman firmas\u0131 aras\u0131nda 1996 y\u0131l\u0131ndan beri devam eden i\u015fbirli\u011finde son s\u00f6zle\u015fme 31 Aral\u0131k 2018’de sona eriyor.<\/p>\n\n","protected":false},"excerpt":{"rendered":"

Cumhurba\u015fkan\u0131 Recep Tayyip Erdo\u011fan ile \u00e7ektirdi\u011fi foto\u011fraf nedeniyle Mesut \u00d6zil’e kar\u015f\u0131 yap\u0131lan \u0131rk\u00e7\u0131 sald\u0131r\u0131lara, sponsorlu\u011funu geri \u00e7ekerek kat\u0131lan Mercedes, TFF’nin g\u00f6zdesi olmaya devam edecek mi? Mesut \u00d6zil’e yap\u0131lan \u0131rk\u00e7\u0131 ve ayr\u0131mc\u0131 sald\u0131r\u0131lar\u0131n ard\u0131ndan T\u00fcrkiye Futbol Federasyonu’nun internet sitesinde a\u00e7\u0131klamas\u0131 yay\u0131nlanan Ba\u015fkan Y\u0131ld\u0131r\u0131m Demir\u00f6ren, “Mesut \u00d6zil ve ailesine tam destek veriyor; maruz kald\u0131\u011f\u0131 muameleyi, tehditleri ve …<\/p>\n","protected":false},"author":4,"featured_media":267752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6774,6155,5005,6194],"tags":[8010,9661,30748,59078,6477,2269],"class_list":["post-267749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-futbol","category-gundem","category-manset","category-spor","tag-mercedes","tag-mercedes-benz","tag-mesut-ozil","tag-reklam","tag-tff","tag-yildirim-demiroren"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/267749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=267749"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/267749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/267752"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=267749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=267749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=267749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}