Kim, “A\u00e7\u0131ld\u0131\u011f\u0131nda 7,3 in\u00e7 b\u00fcy\u00fckl\u00fc\u011f\u00fcne ula\u015fan Galaxy Fold ile YouTube, WhatsApp ve Google’\u0131 ayn\u0131 anda kullanabiliyorsunuz. Pazara \u00e7ok b\u00fcy\u00fck bir yenilik getiren Galaxy Fold’u 27 Nisan\u2019da T\u00fcrkiye’de sat\u0131\u015fa sunaca\u011f\u0131z.” dedi.<\/p>\n
“Samsung MENA Forum 2019″ 18 \u00fclkeden i\u015f ortaklar\u0131n\u0131n kat\u0131l\u0131m\u0131yla Antalya’da yap\u0131ld\u0131.<\/p>\n
Samsung Electronics’in her y\u0131l t\u00fcketici elektroni\u011fi kategorisindeki yeni \u00fcr\u00fcnlerini tan\u0131tmak amac\u0131yla Orta Do\u011fu ve Kuzey Afrika’ya (MENA) y\u00f6nelik ger\u00e7ekle\u015ftirdi\u011fi etkinli\u011fe bu y\u0131l, MENA B\u00f6lgesi’nin ciroda lider \u00fclkesi T\u00fcrkiye ev sahipli\u011fi yapt\u0131.<\/p>\n
Samsung Electronics MENA Ba\u015fkan\u0131 Sungwan Myung’un ev sahipli\u011finde d\u00fczenlenen forumda Samsung’un t\u00fcm \u00fcr\u00fcnlerinin sergilenmesinin yan\u0131 s\u0131ra MENA B\u00f6lgesi ile e\u015f zamanl\u0131 olarak 8K QLED TV’lerin lansman\u0131 ger\u00e7ekle\u015ftirildi. Forumda sergilenen yenilik\u00e7i \u00fcr\u00fcnler aras\u0131nda 98” 8K QLED, Galaxy S10, Galaxy Fold, Samsung 4 Kap\u0131l\u0131 Buzdolab\u0131, Gardrop Tipi Buzdolab\u0131 serisi, QuickDrive \u00e7ama\u015f\u0131r makinesi ve Wind-Free klima da yer ald\u0131.<\/p>\n
Samsung Electronics T\u00fcrkiye Ba\u015fkan\u0131 DaeHyun Kim, Samsung’un 50 y\u0131lda d\u00fcnyan\u0131n her yerindeki t\u00fcketicilere anlaml\u0131 yenilikler sunman\u0131n hedefleri oldu\u011funu s\u00f6yledi.<\/p>\n
50 y\u0131ll\u0131k birikim ve vizyonun getirisiyle Samsung’un 2019’da \u00e7al\u0131\u015fmalar\u0131n\u0131 bir \u00fcst seviyeye ta\u015f\u0131yaca\u011f\u0131n\u0131 belirten DaeHyun, sekt\u00f6rde lider olman\u0131n avantaj\u0131yla Samsung’un, “Ak\u0131ll\u0131 Ya\u015fam” vizyonunu ger\u00e7ekle\u015ftirece\u011fini ifade etti.<\/p>\n
Samsung’un temel teknolojilere b\u00fcy\u00fck yat\u0131r\u0131m yapt\u0131\u011f\u0131na i\u015faret eden DaeHyun, \u015f\u00f6yle devam etti:<\/p>\n
“Yapay zeka ve 5G gibi yeni teknolojileri geli\u015ftirmek i\u00e7in \u00f6n\u00fcm\u00fczdeki \u00fc\u00e7 y\u0131l i\u00e7inde 22 milyar dolar tutar\u0131nda yat\u0131r\u0131m ger\u00e7ekle\u015ftirece\u011fiz. 5G’deki bilgimizin T\u00fcrk halk\u0131na yararl\u0131 olmas\u0131n\u0131 sa\u011flamak i\u00e7in anla\u015fmalar yap\u0131yoruz. Siyasi ve ekonomik konjonkt\u00fcre bakmaks\u0131z\u0131n, T\u00fcrk t\u00fcketicisinin hayat\u0131na de\u011fer katmaya devam edece\u011fiz. Katlanabilir telefonumuz Galaxy Fold ile t\u00fcketicilerimizi heyecanland\u0131ran bir \u00fcr\u00fcn ortaya \u00e7\u0131kard\u0131k. A\u00e7\u0131ld\u0131\u011f\u0131nda 7,3 in\u00e7 b\u00fcy\u00fckl\u00fc\u011f\u00fcne ula\u015fan Galaxy Fold ile YouTube, WhatsApp ve Google’\u0131 ayn\u0131 anda kullanabiliyorsunuz. Pazara \u00e7ok b\u00fcy\u00fck bir yenilik getiren Galaxy Fold’u 27 Nisan\u2019da T\u00fcrkiye\u2019de sat\u0131\u015fa sunaca\u011f\u0131z.”<\/p>\n
Samsung Electronics T\u00fcrkiye T\u00fcketici Elektroni\u011fi Sat\u0131\u015f ve Pazarlamadan Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Mert G\u00fcrsoy ise Samsung’un, T\u00fcrkiye’ye verdi\u011fi \u00f6nemi g\u00f6stermek i\u00e7in bu sene 18 \u00fclkenin kat\u0131ld\u0131\u011f\u0131 MENA toplant\u0131s\u0131n\u0131 Antalya’da ger\u00e7ekle\u015ftirdi\u011fini bildirdi.<\/p>\n
T\u00fcrkiye’nin, Samsung i\u00e7in \u00e7ok \u00f6nemli bir pazar oldu\u011funa dikkati \u00e7eken G\u00fcrsoy, T\u00fcrkiye’nin MENA b\u00f6lgesindeki en b\u00fcy\u00fck pazar konumunda oldu\u011funu ifade etti.<\/p>\n
T\u00fcrkiye’de t\u00fcketici elektroni\u011fi olarak, Samsung’un hedefleri \u00f6l\u00e7\u00fcs\u00fcnde 2018’i b\u00fcy\u00fcyerek kapatt\u0131klar\u0131n\u0131 vurgulayan G\u00fcrsoy, \u015funlar\u0131 kaydetti:<\/p>\n
“GFK verilerine g\u00f6re 2018’de cirosal olarak TV kategorisinde pazardan 2 bu\u00e7uk kat daha fazla b\u00fcy\u00fcd\u00fck. T\u00fcrkiye’de TV pazar\u0131na son 3 y\u0131ld\u0131r cirosal anlamda liderlik yap\u0131yoruz. 2018’i de y\u00fczde 24 pazar pay\u0131 ile lider olarak kapatt\u0131k. Hatta son ayda y\u00fczde 27’ye kadar ula\u015ft\u0131k. T\u00fcrkiye’de beyaz e\u015fya sekt\u00f6r\u00fcnde son 5 seneden beri en \u00e7ok b\u00fcy\u00fcyen markay\u0131z. Beyaz e\u015fyada y\u00fczde 20’nin \u00fczerinde bir b\u00fcy\u00fcme ile pazar\u0131n \u00fczerinde b\u00fcy\u00fcyerek pazar pay\u0131m\u0131z\u0131 art\u0131rd\u0131k. 2018’de b\u00fcy\u00fcyerek \u00e7\u0131kt\u0131k. Beyaz e\u015fyada trendlerin \u00fcst segmente do\u011fru y\u00f6neldi\u011fini d\u00fc\u015f\u00fcn\u00fcrsek 2019 y\u0131l\u0131ndan daha g\u00fc\u00e7l\u00fc \u00e7\u0131kaca\u011f\u0131m\u0131za inan\u0131yoruz.”<\/p>\n
Samsung’un, TV ve buzdolab\u0131nda d\u00fcnyada lider, \u00e7ama\u015f\u0131r makinesi alan\u0131nda ikinci s\u0131rada yer ald\u0131\u011f\u0131n\u0131 aktaran G\u00fcrsoy, hedeflerinin “AddWash” teknolojisiyle d\u00fcnyada birinci s\u0131raya y\u00fckselmek oldu\u011funu kaydetti.<\/p>\n
Buzdolab\u0131 kategorisinde T\u00fcrkiye’nin en \u00e7ok satan ilk d\u00f6rt markas\u0131ndan biri olduklar\u0131na de\u011finen G\u00fcrsoy, “Twincooling’ serisinin gam\u0131m\u0131za kat\u0131lmas\u0131yla \u00fcstten donduruculu pazarda ikinci konuma y\u00fckseldik. \u00c7ama\u015f\u0131r makinesi kategorisinde ise T\u00fcrkiye’de \u00e7ok k\u0131sa bir s\u00fcre i\u00e7inde ilk 3 markadan biri olmay\u0131 hedefliyoruz. ‘AddWash’ \u00f6zelli\u011fine sahip \u00e7ama\u015f\u0131r makinelerimiz pazardaki toplam \u00e7ama\u015f\u0131r makinesi sat\u0131\u015flar\u0131m\u0131z\u0131n y\u00fczde 34’\u00fcn\u00fc olu\u015fturuyor. T\u00fcrkiye’de klima ve ankastrede pazarlar\u0131nda \u00e7ok k\u0131sa bir s\u00fcre i\u00e7inde ilk 3 markadan biri olmay\u0131 hedefliyoruz. \u00dcst segmentte nesnelerin interneti \u00f6zelli\u011fine sahip \u00fcr\u00fcnlerimizin g\u00fcc\u00fcyle konumumuzu daha da g\u00fc\u00e7lendirmeyi planl\u0131yoruz.” ifadelerini kulland\u0131. <\/p>\n
Samsung olarak yat\u0131r\u0131mlar\u0131n\u0131 kesmediklerini aktaran G\u00fcrsoy, hatta kanal yap\u0131lanmas\u0131nda, \u00fcr\u00fcn geli\u015ftirilmesinde ve pazarda yat\u0131r\u0131mlara h\u0131z kesmeden devam ettiklerini s\u00f6yledi.<\/p>\n
2019’u yat\u0131r\u0131m ve yap\u0131lanma y\u0131l\u0131 olarak adland\u0131rd\u0131klar\u0131n\u0131 aktaran G\u00fcrsoy, “2019’da, bir \u00f6nceki y\u0131la g\u00f6re daha fazla b\u00fcy\u00fcyerek ve T\u00fcrkiye dinamiklerine uygun yap\u0131lanmam\u0131z sayesinde t\u00fcm kanallarda daha da g\u00fc\u00e7lenerek, pazar pay\u0131m\u0131z\u0131 art\u0131rmay\u0131 hedefliyoruz. \u00d6zellikle taksit s\u0131n\u0131rland\u0131r\u0131lmas\u0131n\u0131n getirildi\u011fi d\u00f6nemde, \u00e7eyiz kanal\u0131 diye adland\u0131rd\u0131\u011f\u0131m\u0131z t\u00fcketiciyi finanse eden kanaldaki i\u015f orta\u011f\u0131 say\u0131m\u0131z\u0131 15\u2019ten 37\u2019ye \u00e7\u0131kard\u0131k. Kanaldaki i\u015f ortaklar\u0131m\u0131zla yapt\u0131\u011f\u0131m\u0131z pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131 da art\u0131rarak devam edece\u011fiz.”diye konu\u015ftu.<\/p>\n
T\u00fcrkiye’nin d\u00f6rt bir yan\u0131nda yeni ma\u011fazalar a\u00e7maya devam edeceklerini anlatan G\u00fcrsoy, bayi kanal\u0131n\u0131 ve distrib\u00fct\u00f6r a\u011f\u0131n\u0131 geli\u015ftirecekleri yeni hibrit kanal yap\u0131s\u0131yla ma\u011faza say\u0131lar\u0131n\u0131 2020 sonu itibar\u0131yla 450’ye \u00e7\u0131karmay\u0131 hedeflediklerini bildirdi.<\/p>\n
Bunun yan\u0131nda zincir kanalda hem beyaz e\u015fya hem de TV kategorilerinde yo\u011fun i\u015f birliklerine devam ederek pazar paylar\u0131n\u0131 art\u0131racaklar\u0131n\u0131 vurgulayan G\u00fcrsoy, \u015funlar\u0131 kaydetti:<\/p>\n
“Geli\u015fen pazar dinamikleri i\u00e7inde artan \u00f6nem sahip olan online sat\u0131\u015f kanallar\u0131n\u0131 ve geleneksel perakendecili\u011fi ortak bir platformda bir araya getirece\u011fimiz \u00e7oklu kanal (omnichannel) stratejimize uygun yat\u0131r\u0131mlar\u0131 2019’da hayata ge\u00e7irece\u011fiz. Geli\u015ftirdi\u011fimiz yenilik\u00e7i perakende y\u00f6netimi uygulamalar\u0131 ile do\u011fru \u00fcr\u00fcn\u00fcn do\u011fru noktada sergilenmesini sa\u011flayarak kanal sat\u0131\u015flar\u0131m\u0131z\u0131 art\u0131rmak ana hedeflerimiz i\u00e7erisinde yer al\u0131yor. \u00dcr\u00fcn gam\u0131m\u0131z\u0131 sekt\u00f6re y\u00f6n verece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz QLED 8K TV, Family Hub buzdolab\u0131, Q-Drive \u00e7ama\u015f\u0131r makinesi, Dual Cook Flex ankastre f\u0131r\u0131n gibi yenilik\u00e7i \u00fcr\u00fcnlerle geni\u015fletiyoruz. T\u00fcrkiye pazar\u0131na ve dinamiklerine uygun yerel \u00fcretimle destekleyece\u011fimiz beyaz e\u015fya ve k\u00fc\u00e7\u00fck ev aletleri \u00fcr\u00fcnlerimizi bu sene i\u00e7erisinde t\u00fcketicilerimizle bulu\u015fturaca\u011f\u0131z. Markam\u0131za y\u0131l boyunca ileti\u015fim yat\u0131r\u0131mlar\u0131 yapmay\u0131 da s\u00fcrd\u00fcrece\u011fiz. TV kategorisinde en \u00e7ok tercih edilen marka konumumuzu a\u00e7\u0131k ara s\u00fcrd\u00fcrmeye devam ederken beyaz e\u015fya kategorisinde bilinirli\u011fimiz son 3 y\u0131lda 3 kat\u0131na \u00e7\u0131kard\u0131k. 2019 y\u0131l\u0131 i\u00e7inde her iki kategoride marka de\u011ferini yukar\u0131 ta\u015f\u0131mak \u00f6nceliklerimiz aras\u0131nda olacak.”<\/p>\n\n","protected":false},"excerpt":{"rendered":"
Samsung Electronics T\u00fcrkiye Ba\u015fkan\u0131 DaeHyun Kim, katlanabilir telefon Galaxy Fold ile t\u00fcketicileri heyecanland\u0131ran bir \u00fcr\u00fcn ortaya \u00e7\u0131kard\u0131klar\u0131n\u0131 belirterek T\u00fcrkiye’de sat\u0131\u015fa \u00e7\u0131kaca\u011f\u0131 tarihi de a\u00e7\u0131klad\u0131. Kim, “A\u00e7\u0131ld\u0131\u011f\u0131nda 7,3 in\u00e7 b\u00fcy\u00fckl\u00fc\u011f\u00fcne ula\u015fan Galaxy Fold ile YouTube, WhatsApp ve Google’\u0131 ayn\u0131 anda kullanabiliyorsunuz. Pazara \u00e7ok b\u00fcy\u00fck bir yenilik getiren Galaxy Fold’u 27 Nisan\u2019da T\u00fcrkiye’de sat\u0131\u015fa sunaca\u011f\u0131z.” dedi. “Samsung …<\/p>\n","protected":false},"author":4,"featured_media":274985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6745,6155,5005,6224],"tags":[889],"class_list":["post-274984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alisveris","category-gundem","category-manset","category-teknoloji","tag-samsung"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/274984","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=274984"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/274984\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/274985"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=274984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=274984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=274984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}