Bili\u015fim Sanayicileri Derne\u011fi (T\u00dcB\u0130SAD) taraf\u0131ndan, Elektronik Ticaret \u0130\u015fletmecileri Derne\u011fi (ET\u0130D) proje ortakl\u0131\u011f\u0131yla, Deloitte T\u00fcrkiye, SimilarWeb ve \u0130nveon veri ortakl\u0131\u011f\u0131yla haz\u0131rlanan, T\u00fcrkiye\u2019de e-ticaret pazar\u0131ndaki geli\u015fmeleri uluslararas\u0131 standartlara g\u00f6re \u00f6l\u00e7\u00fcmleyen “T\u00fcrkiye e-Ticaret 2018 Pazar B\u00fcy\u00fckl\u00fc\u011f\u00fc” raporu, d\u00fczenlenen bas\u0131n toplant\u0131s\u0131 ile kamuoyuna a\u00e7\u0131kland\u0131. <\/p>\n
T\u00dcB\u0130SAD Y\u00f6netim Kurulu Ba\u015fkan\u0131 K\u00fcbra Erman Karaca, toplant\u0131n\u0131n a\u00e7\u0131l\u0131\u015f\u0131ndaki konu\u015fmas\u0131nda, e-ticaret sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye ekonomisi i\u00e7in zorlu ge\u00e7en bir y\u0131lda bile h\u0131zl\u0131 b\u00fcy\u00fcmesini s\u00fcrd\u00fcrd\u00fc\u011f\u00fcn\u00fc belirtti.<\/p>\n
E-ticaret sekt\u00f6r\u00fcne art\u0131k “dijital ticaret” demenin daha do\u011fru olaca\u011f\u0131n\u0131 dile getiren Karaca, “E-ticaret sekt\u00f6r\u00fc, T\u00fcrkiye’nin h\u0131zla b\u00fcy\u00fcyen, geli\u015fen ve en dinamik sekt\u00f6rleri aras\u0131nda yer al\u0131yor. Dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn kamu ve b\u00fcy\u00fck i\u015fletmelerin yan\u0131 s\u0131ra KOB\u0130\u2019lerde, toplumda ve bireylerde de olmas\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor.<\/p>\n
Bireylerin yeni teknolojileri kullanarak hayatlar\u0131n\u0131 kolayla\u015ft\u0131racak geli\u015fmelere adapte olmas\u0131 sekt\u00f6r\u00fcn b\u00fcy\u00fcmesinde itici g\u00fc\u00e7 unsuru. KOB\u0130\u2019lerin teknolojik devrimi yakalay\u0131p, yeni i\u015f modellerine uyum sa\u011flayarak sunduklar\u0131 \u00fcr\u00fcn ve hizmetlerle ekonomik b\u00fcy\u00fcmeye katk\u0131s\u0131 son derecede \u00f6nemli. Her iki kesimin bu dinamikleri dijital ticaretin b\u00fcy\u00fcmesine katk\u0131 sa\u011fl\u0131yor.” diye konu\u015ftu. <\/p>\n
Karaca, raporun bu y\u0131l alt\u0131nc\u0131s\u0131n\u0131 haz\u0131rlad\u0131klar\u0131n\u0131 belirterek, e-ticaretin, bilgi ve ileti\u015fim teknolojileri sekt\u00f6r\u00fcn\u00fcn b\u00fcy\u00fcyen bir par\u00e7as\u0131 oldu\u011funu vurgulad\u0131.<\/p>\n
Deloitte T\u00fcrkiye Direkt\u00f6r\u00fc Alper G\u00fcnayd\u0131n da 2018\u2019de b\u00fcy\u00fck al\u0131\u015fveri\u015f sitelerinin y\u00fcksek performans g\u00f6sterdi\u011fine dikkati \u00e7ekerek, ilk 10 b\u00fcy\u00fck al\u0131\u015fveri\u015f sitesinin pazar pay\u0131n\u0131n art\u0131\u015f g\u00f6stermeye devam etti\u011fini ifade etti.<\/p>\n
Ge\u00e7mi\u015f y\u0131llara paralel olarak b\u00fcy\u00fck \u00f6l\u00e7ekli sitelerin trafik, al\u0131\u015fveri\u015fe d\u00f6nme oran\u0131 ve sepet b\u00fcy\u00fckl\u00fc\u011f\u00fc performanslar\u0131n\u0131n, k\u00fc\u00e7\u00fck sitelere k\u0131yasla daha fazla artt\u0131\u011f\u0131n\u0131 belirten G\u00fcnayd\u0131n, ge\u00e7en 5 y\u0131lda ilk 10 sitenin pazar pay\u0131n\u0131n y\u00fczde 40 seviyesinden y\u00fczde 53\u2019e y\u00fckseldi\u011fini bildirdi.<\/p>\n
G\u00fcnayd\u0131n, “Mobil trafik pay\u0131 da artan ak\u0131ll\u0131 telefon sahipli\u011fi, mobil internet maliyetlerinin d\u00fc\u015fmesi ve sitelerin mobil uyumlululu\u011funun artmas\u0131 nedeniyle bir\u00e7ok kategoride masa\u00fcst\u00fc trafi\u011fi ge\u00e7er hale geldi.” dedi.<\/p>\n
T\u00dcB\u0130SAD e-Ticaret Komisyonu Ba\u015fkan\u0131 Burak Erta\u015f ise e-ticaret hacminin b\u00fcy\u00fcmeye devam etmesinin sadece sekt\u00f6r a\u00e7\u0131s\u0131ndan de\u011fil, \u00fclke ekonomisi a\u00e7\u0131s\u0131ndan da sevindirici oldu\u011funu s\u00f6yledi.<\/p>\n
Son 5 y\u0131la bak\u0131ld\u0131\u011f\u0131nda T\u00fcrkiye\u2019de e-ticaret hacminde ortalama y\u00fczde 33\u2019l\u00fck bir b\u00fcy\u00fcme g\u00f6r\u00fcld\u00fc\u011f\u00fcn\u00fcn alt\u0131n\u0131 \u00e7izen Erta\u015f, “Ge\u00e7ti\u011fimiz y\u0131l y\u00fczde 42 oran\u0131nda bir b\u00fcy\u00fcme oldu. E-ticareti sadece online al\u0131\u015fveri\u015f olarak de\u011fil harekete ge\u00e7irdi\u011fi sekt\u00f6rlerle birlikte ele almak gerekiyor. Bu a\u00e7\u0131dan e-ticaret \u00fclkemizde \u00f6zellikle turizm, teknoloji ve perakende sekt\u00f6rlerinin geli\u015fmesine \u00e7ok \u00f6nemli katk\u0131da bulunuyor.<\/p>\n
Sekt\u00f6r\u00fcm\u00fczden gelen olumlu verilere kar\u015f\u0131l\u0131k e-ticaretin toplam perakende pazar\u0131na oran\u0131 ise y\u00fczde 5.3 ile geli\u015fmekte olan \u00fclkelerin ortalamas\u0131n\u0131n alt\u0131nda kal\u0131yor. Teknolojik yeniliklerle son derece dinamik olan e-ticaret sekt\u00f6r\u00fcn\u00fcn, \u00fclkemizde mobil internetin ve mobil uygulamalar\u0131n geli\u015fimiyle, ilerleyen y\u0131llarda daha y\u00fcksek paylar alaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz.” de\u011ferlendirmesinde bulundu.<\/p>\n
Enuygun.com Kurucusu ve \u00dcst Y\u00f6neticisi (CEO) \u00c7a\u011flar Erol, toplant\u0131 kapsam\u0131nda d\u00fczenlenen “T\u00fcrkiye’de E-Ticaret’in Geli\u015fimi” ba\u015fl\u0131kl\u0131 paneldeki konu\u015fmas\u0131nda, online seyahatin geli\u015fmi\u015f \u00fclkelerde giderek artt\u0131\u011f\u0131n\u0131 belirterek, T\u00fcrkiye’de online seyahatin \u00e7ok ciddi \u015fekilde artt\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
Geleneksel seyahat sekt\u00f6r\u00fc temsilcilerinin, online seyahate yat\u0131r\u0131m yapmaya ba\u015flad\u0131\u011f\u0131na dikkati \u00e7eken Erol, “Seyahatte offlineden onlineye bir kay\u0131\u015f ya\u015fan\u0131yor. Raporda bunun e-ticaretin b\u00fcy\u00fcmesine katk\u0131s\u0131 g\u00f6r\u00fcl\u00fcyor. Enuygun.com olarak piyasay\u0131 y\u00f6nlendiren, al\u0131\u015fkanl\u0131klar\u0131 de\u011fi\u015ftiren bir \u015firket olduk. Yeni \u00fcr\u00fcnler sunarak, teknolojiye yat\u0131r\u0131m yaparak bunu yap\u0131yoruz. \u0130nsanlar ne olursa olsun seyahat etmeye devam ediyor.” \u015feklinde konu\u015ftu. <\/p>\n
Rapora g\u00f6re, T\u00fcrkiye\u2019de e-ticaret sekt\u00f6r\u00fc 2018 y\u0131l\u0131nda b\u00fcy\u00fcmesini h\u0131z kesmeden s\u00fcrd\u00fcrerek y\u00fczde 42 oran\u0131nda art\u0131\u015fla 59,9 milyar TL\u2019lik b\u00fcy\u00fckl\u00fc\u011fe ula\u015ft\u0131. 2014-2018 y\u0131llar\u0131nda sekt\u00f6r\u00fcn ortalama y\u0131ll\u0131k b\u00fcy\u00fcme h\u0131z\u0131 ise y\u00fczde 33 oldu.<\/p>\n
B\u00fcy\u00fcme oranlar\u0131nda y\u00fczde 54’le ve 22,9 milyar lira ile “Tatil-seyahat” kategorisi ilk s\u0131rada yer al\u0131rken, di\u011fer kategoriler; 20,8 milyar lirayla “Sadece Online Perakende”, 10,7 milyar lirayla “\u00c7ok Kanall\u0131 Online Perakende”, 5,5 milyar lirayla “Online Bahis” olarak s\u0131raland\u0131.<\/p>\n
T\u00fcrkiye’de toplam perakende pazar\u0131nda online i\u015flemlerin oran\u0131 y\u00fczde 5,3 olarak belirlenirken, geli\u015fmi\u015f \u00fclkeler ortalamas\u0131 y\u00fczde 11,1 ve geli\u015fmekte olan \u00fclkeler ortalamas\u0131 ise y\u00fczde 5,9 olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n
Raporun \u00f6ne \u00e7\u0131kan trendlerine bak\u0131ld\u0131\u011f\u0131nda, t\u00fcketici \u00fcr\u00fcnlerinde g\u00f6r\u00fclen fiyat art\u0131\u015f\u0131 ve kur etkisiyle bu y\u0131l sepet b\u00fcy\u00fckl\u00fckleri ge\u00e7en y\u0131llara g\u00f6re daha fazla artt\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.T\u00fcrkiye\u2019ye artan yabanc\u0131 turist trafi\u011fi, havayolu ve konaklama \u015firketlerinin online trafik rakamlar\u0131n\u0131 pozitif etkiledi. Trafi\u011fe ek olarak,y\u00fckselen kur etkisiyle tatil seyahat kategorisi h\u0131zl\u0131 b\u00fcy\u00fcd\u00fc.<\/p>\n
Dayan\u0131kl\u0131 t\u00fcketim \u00fcr\u00fcnlerinde ya\u015fanan talep d\u00fc\u015fmesine paralel olarak elektronik kategorisi ge\u00e7mi\u015fe g\u00f6re daha d\u00fc\u015f\u00fck performans g\u00f6sterdi. T\u00fcrkiye\u2019de ge\u00e7en y\u0131l toplam perakende sekt\u00f6r\u00fc d\u00fc\u015f\u00fck bir b\u00fcy\u00fcme performans\u0131 sergilerken, sekt\u00f6r i\u00e7erisinde e-ticaret kanal\u0131n\u0131n h\u0131zl\u0131 b\u00fcy\u00fcmesi nedeniyle e-ticaretin pay\u0131 h\u0131zl\u0131 bir \u015fekilde artarak y\u00fczde 5,3 seviyesine ula\u015ft\u0131.<\/p>\n\n","protected":false},"excerpt":{"rendered":"
“T\u00fcrkiye e-Ticaret Pazar B\u00fcy\u00fckl\u00fc\u011f\u00fc” raporuna g\u00f6re, e-ticaret sekt\u00f6r\u00fc 2018 y\u0131l\u0131nda, y\u00fczde 42 b\u00fcy\u00fcme ile 59,9 milyar liral\u0131k hacme ula\u015ft\u0131. Bili\u015fim Sanayicileri Derne\u011fi (T\u00dcB\u0130SAD) taraf\u0131ndan, Elektronik Ticaret \u0130\u015fletmecileri Derne\u011fi (ET\u0130D) proje ortakl\u0131\u011f\u0131yla, Deloitte T\u00fcrkiye, SimilarWeb ve \u0130nveon veri ortakl\u0131\u011f\u0131yla haz\u0131rlanan, T\u00fcrkiye\u2019de e-ticaret pazar\u0131ndaki geli\u015fmeleri uluslararas\u0131 standartlara g\u00f6re \u00f6l\u00e7\u00fcmleyen “T\u00fcrkiye e-Ticaret 2018 Pazar B\u00fcy\u00fckl\u00fc\u011f\u00fc” raporu, d\u00fczenlenen bas\u0131n …<\/p>\n","protected":false},"author":4,"featured_media":277948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6199,6155,5005],"tags":[72677,1871],"class_list":["post-277947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-gundem","category-manset","tag-e-ticaret","tag-turizm"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/277947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=277947"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/277947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/277948"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=277947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=277947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=277947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}