Garanti Bankas\u0131 a\u00e7\u0131klamas\u0131na g\u00f6re, BBVA Grubu, Meksika\u2019da BBVA Bancomer, Arjantin\u2019de BBVA Frances, Amerika Birle\u015fik Devletleri\u2019nde BBVA Compass ve Peru\u2019da BBVA Continental markalar\u0131yla faaliyet g\u00f6steriyordu. Bu d\u00f6n\u00fc\u015f\u00fcmle birlikte art\u0131k t\u00fcm pazarlarda, BBVA isminin yan\u0131ndaki ikinci markas\u0131n\u0131 kald\u0131rarak sadece BBVA markas\u0131n\u0131 kullanacak. <\/p>\n
BBVA bu stratejiyle d\u00fcnya \u00e7ap\u0131nda faaliyet g\u00f6steren dijital bir kurum olma yolculu\u011funda \u00f6nemli bir ad\u0131m daha at\u0131yor. Bu ad\u0131m, kullan\u0131c\u0131lar\u0131n dijital bir kurumda arad\u0131klar\u0131 tutarl\u0131 m\u00fc\u015fteri deneyimi beklentilerine de hizmet ediyor. Ayr\u0131ca bununla birlikte, BBVA\u2019n\u0131n \u00fcr\u00fcn ve hizmetlerinin bir\u00e7o\u011fu global kullan\u0131ma sunularak, faaliyet g\u00f6sterdi\u011fi pazarlara uygun olarak uyarlanabilecek. <\/p>\n
Yeni marka stratejisinin T\u00fcrkiye\u2019deki yans\u0131mas\u0131 ise 2019 y\u0131l\u0131 i\u00e7inde, BBVA Grubu\u2019nun k\u00fcresel \u00f6l\u00e7ekte sahip oldu\u011fu marka g\u00fcc\u00fcn\u00fcn Garanti markas\u0131 ve logosunun yan\u0131na eklenmesiyle hayata ge\u00e7ecek. 9 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir BBVA Grubu ile T\u00fcrkiye ekonomisine de\u011fer katan Garanti, bu strateji do\u011frultusunda gerekli yasal s\u00fcre\u00e7lerin tamamlanmas\u0131ndan sonra faaliyetlerini \u201cGaranti BBVA\u201d markas\u0131yla s\u00fcrd\u00fcrecek. Garanti BBVA, insan odakl\u0131l\u0131k ve dijitalle\u015fme temelli vizyonuyla, \u00fclke ekonomisine, topluma katk\u0131 sa\u011flamaya ve \u00e7a\u011f\u0131n olanaklar\u0131n\u0131 herkese sunmaya devam edecek.<\/p>\n\n","protected":false},"excerpt":{"rendered":"
Garanti\u2019nin b\u00fcnyesinde bulundu\u011fu BBVA Grubu, y\u00fcr\u00fctt\u00fc\u011f\u00fc dijital d\u00f6n\u00fc\u015f\u00fcm stratejisi do\u011frultusunda, dinamik ve dijital d\u00fcnyaya uygun olarak yenilenen logosu ile faaliyet g\u00f6sterdi\u011fi t\u00fcm pazarlarda tek bir global markaya, \u201cBBVA\u201dya d\u00f6n\u00fc\u015f\u00fcyor. Garanti Bankas\u0131 a\u00e7\u0131klamas\u0131na g\u00f6re, BBVA Grubu, Meksika\u2019da BBVA Bancomer, Arjantin\u2019de BBVA Frances, Amerika Birle\u015fik Devletleri\u2019nde BBVA Compass ve Peru\u2019da BBVA Continental markalar\u0131yla faaliyet g\u00f6steriyordu. Bu d\u00f6n\u00fc\u015f\u00fcmle …<\/p>\n","protected":false},"author":4,"featured_media":277967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6199,6155,5005],"tags":[915,219813],"class_list":["post-277966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-gundem","category-manset","tag-garanti-bankasi","tag-garanti-bbva"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/277966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=277966"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/277966\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/277967"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=277966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=277966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=277966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}