Turizmde y\u00fcksek sezon geride kal\u0131rken, konaklama sekt\u00f6r\u00fcn\u00fcn a\u011fustos ay\u0131 performans\u0131 da belli oldu. T\u00fcrkiye Otelciler Birli\u011fi (T\u00dcROB), T\u00fcrkiye’nin A\u011fustos 2019 otel doluluklar\u0131n\u0131n 2018 y\u0131l\u0131n\u0131n ayn\u0131 ay\u0131na g\u00f6re y\u00fczde 4.9 artarak y\u00fczde 79.5 olarak kaydedildi\u011fini a\u00e7\u0131klad\u0131.<\/p>\n
Veri ve analiz \u015firketi STR’nin T\u00dcROB i\u00e7in haz\u0131rlad\u0131\u011f\u0131 \u2018A\u011fustos 2019 \u00dclke Performans Raporu\u2019na g\u00f6re, T\u00fcrkiye\u2019nin ayl\u0131k bazda otel doluluklar\u0131 uzun bir aradan sonra Avrupa ortalamas\u0131n\u0131n \u00fczerine \u00e7\u0131karken, \u0130stanbul da ayl\u0131k bazda da olsa yeniden Avrupa\u2019n\u0131n en fazla doluluk oran\u0131na ula\u015fan 10 \u015fehrinden biri olarak milyonlarca turistin gitti\u011fi Barcelona ve Londra’y\u0131 ge\u00e7ti.<\/p>\n
\u0130stanbul Avrupa destinasyonlar\u0131 doluluk s\u0131ralamas\u0131nda y\u00fczde 87.7 ile 35 tatil destinasyonu aras\u0131nda 7. s\u0131rada yer ald\u0131. UEFA S\u00fcper Kupa Finali\u2019nin \u0130stanbul\u2019da ger\u00e7ekle\u015fmesi bu y\u00fckseli\u015fin etkenlerinden biri oldu. Ancak \u00fclke baz\u0131nda dolulukta T\u00fcrkiye 27 \u00fclke aras\u0131nda 15. s\u0131rada yer ald\u0131. A\u011fustos 2019\u2019da Avrupa destinasyonlar\u0131 doluluk ortalamas\u0131 y\u00fczde 77.7 oldu.<\/p>\n
STR verilerine g\u00f6re, konaklama sekt\u00f6r\u00fc fiyatlar\u0131 da y\u00fckseli\u015f kaydetti, ancak Avrupa ortalamas\u0131 yakalanamad\u0131. T\u00fcrkiye\u2019nin A\u011fustos 2019\u2019da Average Daily Rate (ADR) olarak adland\u0131r\u0131lan ortalama g\u00fcnl\u00fck sat\u0131lan oda bedeli ge\u00e7en y\u0131l\u0131n ayn\u0131 ay\u0131na g\u00f6re y\u00fczde 21.9 art\u0131\u015fla 105 euro\u2019ya ula\u015f\u0131rken, toplam oda say\u0131s\u0131 \u00fczerinden odaba\u015f\u0131 elde edilen gelirler (RevPAR) y\u00fczde 27.9 art\u0131\u015fla 83.4 euro olarak ger\u00e7ekle\u015fti.<\/p>\n
A\u011fustos 2019\u2019da ayl\u0131k bazda Avrupa\u2019da oda fiyat\u0131 ortalamas\u0131 117.7 euro, oda ba\u015f\u0131 gelir ortalamas\u0131 ise 91.5 euro oldu. T\u00fcrkiye\u2019nin Ocak-A\u011fustos 2019 d\u00f6nemi ortalama doluluklar\u0131 ise ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 1.2 art\u0131\u015fla y\u00fczde 67.3, oda fiyat\u0131 y\u00fczde 11.5 art\u0131\u015fla 79.6 euro, oda ba\u015f\u0131 gelirler ise y\u00fczde 13.4 art\u0131\u015fla 53.6 euro oldu. Oda fiyatlar\u0131nda rekor d\u00fczeye; T\u00fcrkiye ortalamas\u0131nda 115.6 euro, \u0130stanbul ortalamas\u0131nda 152.9 euro ile 2012 y\u0131l\u0131nda ula\u015f\u0131lm\u0131\u015ft\u0131.<\/p>\n
\u0130stanbul’un A\u011fustos 2018\u2019de y\u00fczde 84 olan doluluk oran\u0131, A\u011fustos 2019’da y\u00fczde 4.4 artarak y\u00fczde 87.7 olarak \u00f6l\u00e7\u00fcld\u00fc. Ortalama g\u00fcnl\u00fck sat\u0131lan oda bedeli 107.3 ile A\u011fustos 2018’e g\u00f6re y\u00fczde 20.1 art\u0131\u015f g\u00f6sterdi. Odaba\u015f\u0131 elde edilen gelirlerde ise ge\u00e7en y\u0131la oranla y\u00fczde 25.4 art\u0131\u015f ya\u015fand\u0131 ve 94.1 euro olarak \u00f6l\u00e7\u00fcld\u00fc. Ocak-A\u011fustos 2019 d\u00f6neminde ise \u0130stanbul\u2019un ortalama doluluk oran\u0131 ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 3.8 art\u0131\u015fla y\u00fczde 73.7\u2019ye, oda bedeli y\u00fczde 11 art\u0131\u015fla 90.2 euro\u2019ya, oda ba\u015f\u0131 elde edilen gelir y\u00fczde 15.9 art\u0131\u015fla 66.4 euro\u2019ya ula\u015ft\u0131.<\/p>\n
Antalya\u2019da A\u011fustos 2019 otel doluluklar\u0131 bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla y\u00fczde 4.4 artarak, y\u00fczde 82.9 oldu. Ortalama g\u00fcnl\u00fck sat\u0131lan oda bedeli 174.7 euro ile A\u011fustos 2018’e g\u00f6re y\u00fczde 25.7 art\u0131\u015f yakalad\u0131. Odaba\u015f\u0131 elde edilen gelirler ise ge\u00e7en y\u0131la oranla y\u00fczde 31.2 art\u0131\u015fla 144.8 euro olarak \u00f6l\u00e7\u00fcld\u00fc. Ocak\u2013A\u011fustos 2019 d\u00f6neminde ise Antalya\u2019da doluluklar ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 2.5 art\u0131\u015fla y\u00fczde 66.6, oda bedeli y\u00fczde 13.6 art\u0131\u015fla 98.9 euro, oda ba\u015f\u0131 elde edilen gelir y\u00fczde 16.4 art\u0131\u015fla 65.8 euro oldu.<\/p>\n
Avrupa\u2019n\u0131n en dolu 10 \u015fehri (A\u011fustos 2019)<\/p>\n
\u015eehir\u2026\u2026\u2026\u2026.Doluluk (%)<\/p>\n
Edinburg\u2026\u2026\u202689.9<\/p>\n
Dublin\u2026\u2026\u2026\u202689.5<\/p>\n
S.Petersburg\u2026..88.5<\/p>\n
Kopenhag\u2026\u2026..88.4<\/p>\n
Amsterdam\u2026\u202688.2<\/p>\n
Prag\u2026\u2026\u2026\u2026…88.0<\/p>\n
\u0130stanbul\u2026\u2026\u2026..87.7<\/p>\n
Budape\u015fte\u2026\u2026..87.5<\/p>\n
Barcelona\u2026\u2026…87.0<\/p>\n
Londra\u2026\u2026\u2026\u202686.7<\/p>\n\n","protected":false},"excerpt":{"rendered":"
T\u00fcrkiye Otelciler Birli\u011fi (T\u00dcROB),T\u00fcrkiye’nin A\u011fustos 2019 otel doluluklar\u0131n\u0131n 2018\u2019in ayn\u0131 ay\u0131na g\u00f6re y\u00fczde 4.9 artarak y\u00fczde 79.5 oldu\u011funu a\u00e7\u0131klad\u0131. \u0130stanbul, d\u00fcnyan\u0131n en \u00e7ok turist \u00e7eken kentlerinden olan Barcelona ve Londra’y\u0131 ge\u00e7erek y\u00fczde 87.7 doluluk oran\u0131 ile ayl\u0131k bazda Avrupa\u2019n\u0131n en fazla dolu 10 \u015fehrinden biri oldu. Turizmde y\u00fcksek sezon geride kal\u0131rken, konaklama sekt\u00f6r\u00fcn\u00fcn a\u011fustos ay\u0131 …<\/p>\n","protected":false},"author":4,"featured_media":280137,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6155,5005,339],"tags":[1011,2529],"class_list":["post-282321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem","category-manset","category-turizm","tag-istanbul","tag-turob"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/282321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=282321"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/282321\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/280137"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=282321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=282321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=282321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}