T\u00fcrkiye’nin Otomobili Giri\u015fim Grubu (TOGG) CEO’su Mehmet G\u00fcrcan Karaka\u015f, CNN’de Hakan \u00c7elik ile Hafta Sonu program\u0131nda a\u00e7\u0131klamalarda bulundu.<\/p>\n
Yerli otomobillerin tasar\u0131m\u0131 hakk\u0131nda konu\u015fan Karaka\u015f, “Hedef kitlenin beklentilerini olduk\u00e7a profesyonel \u015fekilde uygulad\u0131k. Hedef kitlemiz yal\u0131n ve prestijli otomobil g\u00f6rmek ister. Tasar\u0131mc\u0131lar b\u00fct\u00fcn\u00fcne bakmak zorunda. Tasar\u0131m yaparken, \u00f6l\u00e7\u00fclerin b\u00fct\u00fcnl\u00fc\u011f\u00fc oran\u0131 birbirini tamamlamal\u0131. Bizim otomobilimiz elektrikli olmas\u0131 sebebiyle aks mesafesi olmal\u0131. Ortada bir t\u00fcnel engelimiz yok. \u0130\u00e7i d\u00fcz ve geni\u015f. Aks aral\u0131\u011f\u0131 geni\u015f olunca, otomobil daha uzun g\u00f6r\u00fcnecek. Biz bat\u0131 ve do\u011fuyu birle\u015ftiriyoruz. Kendi \u00f6z\u00fcm\u00fcz\u00fc tan\u0131mlarken bizim fark\u0131m\u0131z ne dedi\u011fimizde i\u00e7inde bulundu\u011fumuz topraklar ortak bir sinerji yaratm\u0131\u015f ve bizim a\u00e7\u0131m\u0131zdan \u00e7ok b\u00fcy\u00fck bir ba\u015far\u0131 olu\u015fturuyor” dedi. <\/p>\n
Arac\u0131n keskin ancak ‘sald\u0131rgan olmayan’ hatlara sahip oldu\u011funu belirten Karaka\u015f, “Yandan bakt\u0131\u011f\u0131m\u0131zda g\u00fc\u00e7l\u00fc bir duru\u015f ister hedef kitlemiz. Dimdik duran bir otomobil g\u00f6r\u00fcn\u00fcyor. T\u00fcrk baharat\u0131 olarak simgeledi\u011fimiz bir yer var. \u00d6n k\u0131sma bakt\u0131\u011f\u0131m\u0131zda laledir. Lalenin ellerini a\u00e7m\u0131\u015f halidir” diye konu\u015ftu. <\/p>\n
Karaka\u015f, ‘Elektrikli otomobillerin fark\u0131 nedir?’ sorusuna \u015f\u00f6yle yan\u0131t verdi: “Hava giri\u015fine ihtiyac\u0131m\u0131z yok. Bu bir tasar\u0131m ama\u00e7l\u0131 kullan\u0131l\u0131yor. \u00c7ok fazla f\u00fct\u00fcristik yapmayan bir se\u00e7im bu. Benzin ve dizelde bir \u015fekilde so\u011futmam\u0131z gerekiyor. K\u0131rm\u0131z\u0131 arac\u0131n \u00f6n\u00fc daha farkl\u0131 tasarlanm\u0131\u015f. \u015eu an belirlenmedi. \u00d6n\u00fcm\u00fczdeki y\u0131l\u0131n ortas\u0131na do\u011fru lansman\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz. De\u011fi\u015fen d\u00f6n\u00fc\u015ft\u00fcren bir kimli\u011fe sahip olmas\u0131 \u00f6nemli. Tamam\u0131n\u0131 temsil edilecek bir isim olmal\u0131. 150 isim i\u00e7inde se\u00e7ece\u011fiz. Anlam olarak kar\u015f\u0131l\u0131klar\u0131na bakaca\u011f\u0131z. \u00d6zellikle hedef olarak d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm\u00fcz \u00fclkeler i\u00e7in. \u00d6n\u00fcm\u00fczdeki senenin ortas\u0131nda marka lansman\u0131m\u0131z\u0131 yapmak istiyoruz. \u00d6nemli olan t\u00fcm kimli\u011fi yans\u0131tmak.”<\/p>\n
Sedan’\u0131n 2022 sonuna do\u011fru piyasaya \u00e7\u0131kaca\u011f\u0131n\u0131 belirten Karaka\u015f, “Arac\u0131m\u0131z\u0131 \u00e7\u0131kar\u0131nca 18-24 ay i\u00e7inde Sedan\u0131m\u0131z\u0131 sonras\u0131nda ise di\u011fer ara\u00e7lar\u0131m\u0131z\u0131 \u00e7\u0131karaca\u011f\u0131z. Kademeli bir \u015fekilde versiyonlar\u0131m\u0131z sat\u0131\u015fa \u00e7\u0131kacak. \u0130lk olarak SUV piyasada olacak” ifadelerini kulland\u0131. <\/p>\n
‘Fiyat vermek m\u00fcmk\u00fcn m\u00fc?’ sorusunu ise “Fiyat vermek do\u011fru de\u011fil, 2 sene sonras\u0131 i\u00e7in m\u00fcmk\u00fcn de de\u011fil. B\u00f6yle bir otomobil bug\u00fcn piyasada kimden pazar pay\u0131 al\u0131r diye bak\u0131p, tan\u0131mlamalar\u0131m\u0131z\u0131 ona g\u00f6re yapar\u0131z. Bu ipucu veriyor” yan\u0131t\u0131n\u0131 verdi. <\/p>\n
Karaka\u015f arac\u0131n i\u00e7 tasar\u0131m\u0131na ili\u015fkin ise \u015fu ayr\u0131nt\u0131lar\u0131 verdi: “Her \u015feyden \u00f6nce u\u00e7tan uca ekran alan\u0131 var. \u00d6n\u00fcn\u00fczde, ortada ve yan taraf\u0131nda, yolcu taraf\u0131nda da bir ekran yer al\u0131yor. Ortada kumanda merkezi olarak kullanaca\u011f\u0131n\u0131z bir ekran var. Biz bu 3 b\u00f6lmeyi planl\u0131yoruz. Ve Avrupa’da ilk olacak.”<\/p>\n\n","protected":false},"excerpt":{"rendered":"
TOGG CEO’su Karaka\u015f, yerli otomobilin markas\u0131n\u0131n 2020 sonlar\u0131na do\u011fru belirlenece\u011fi s\u00f6yledi, Sedan’\u0131n ise 2022 sonuna do\u011fru piyasaya \u00e7\u0131kaca\u011f\u0131n\u0131 belirtti. T\u00fcrkiye’nin Otomobili Giri\u015fim Grubu (TOGG) CEO’su Mehmet G\u00fcrcan Karaka\u015f, CNN’de Hakan \u00c7elik ile Hafta Sonu program\u0131nda a\u00e7\u0131klamalarda bulundu. Yerli otomobillerin tasar\u0131m\u0131 hakk\u0131nda konu\u015fan Karaka\u015f, “Hedef kitlenin beklentilerini olduk\u00e7a profesyonel \u015fekilde uygulad\u0131k. Hedef kitlemiz yal\u0131n ve prestijli …<\/p>\n","protected":false},"author":4,"featured_media":284726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6199,6155,5005,6668],"tags":[220346,220345],"class_list":["post-284725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","category-gundem","category-manset","category-otomobil","tag-togg","tag-togg-suv"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/284725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=284725"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/284725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/284726"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=284725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=284725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=284725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}