{"id":299741,"date":"2022-06-11T14:44:17","date_gmt":"2022-06-11T11:44:17","guid":{"rendered":"https:\/\/www.nationalturk.com\/tr\/?p=299741"},"modified":"2023-08-13T14:25:30","modified_gmt":"2023-08-13T11:25:30","slug":"hopi-pazarlama-direktoru-yigit-kalafatoglu","status":"publish","type":"post","link":"https:\/\/www.nationalturk.com\/tr\/hopi-pazarlama-direktoru-yigit-kalafatoglu\/","title":{"rendered":"Hopi\u2019nin Yeni Pazarlama Direkt\u00f6r\u00fc Sosyal Medya ve \u0130tibar Y\u00f6netimi uzman\u0131 oldu"},"content":{"rendered":"

Cem Boyner’in sahibi oldu\u011fu Boyner Grup Hopi y\u00f6netim kadrosuna, sosyal medya ve itibar y\u00f6netimi uzman\u0131 Yi\u011fit Kalafato\u011flu’nu transfer etti.<\/p>\n

\u0130\u015f d\u00fcnyas\u0131 kadar akademik camiada yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmalarla da bilinen ve Ye\u015fil Gazete de Be\u015fikta\u015f yaz\u0131lar\u0131<\/a> yazan Yi\u011fit Kalafato\u011flu, Hopi\u2019nin pazarlama direkt\u00f6r\u00fc olarak g\u00f6rev alacak.<\/p>\n

Yi\u011fit Kalafato\u011flu, CRM, sat\u0131\u015f ve pazarlama teknolojileri alan\u0131nda i\u015f ortaklar\u0131n\u0131n dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcne katk\u0131 sa\u011flayan Hopi\u2019nin bu yolculu\u011funa liderlik eden ekipte yer alacak.<\/p>\n

Geride b\u0131rakt\u0131\u011f\u0131 17 y\u0131ll\u0131k kariyerinde, ulusal ve uluslararas\u0131 bir\u00e7ok markan\u0131n pazarlama stratejilerinin in\u015fas\u0131nda aktif rol oynayan Yi\u011fit Kalafato\u011flu, \u00e7ok say\u0131da \u00f6d\u00fcll\u00fc projeye de imza att\u0131.<\/p>\n

Kalafato\u011flu son olarak Penti\u2019de Pazarlama Direkt\u00f6r\u00fc olarak g\u00f6rev yapt\u0131.<\/p>\n

Hopi’nin yeni transferi Yi\u011fit Kalafato\u011flu Kimdir:<\/h2>\n

Lisans e\u011fitimini Bilgi \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Reklamc\u0131l\u0131k B\u00f6l\u00fcm\u00fc\u2019nde, Medya ve \u0130leti\u015fim Sistemleri B\u00f6l\u00fcm\u00fc yan dal\u0131 ile tamamlayan Yi\u011fit Kalafato\u011flu, 2010 y\u0131l\u0131nda Marmara \u00dcniversitesi Y\u00fcksek Lisans program\u0131ndan \u201c04\u201d tezi ile mezun oldu.<\/p>\n

Akademik kariyerine Bilgi \u00dcniversitesi\u2019nde \u0130leti\u015fim Bilimleri Doktora Program\u0131\u2019nda \u201cNesnelerin \u0130nterneti ve Pazarlama\u201d alan\u0131nda \u00e7al\u0131\u015fmalar yaparak devam eden Yi\u011fit Kalafato\u011flu, son 12 y\u0131ld\u0131r ba\u015fta Kadir Has \u00dcniversitesi olmak \u00fczere \u00e7e\u015fitli kurumlarda yeni medya, pazarlama, nesnelerin interneti, dijital d\u00f6n\u00fc\u015f\u00fcm konular\u0131nda dersler veriyor.<\/p>\n

Profesyonel i\u015f d\u00fcnyas\u0131na 2004 y\u0131l\u0131nda ad\u0131m atan Kalafato\u011flu, \u00e7e\u015fitli interaktif ajanslarda stratejist ve proje y\u00f6neticisi olarak \u00e7al\u0131\u015ft\u0131. 2009 y\u0131l\u0131nda T\u00fcrkiye\u2019nin ilk sosyal medya ajanslar\u0131ndan Utopic Farm\u2019\u0131 kurdu. 2016 y\u0131l\u0131nda hisselerinin t\u00fcm\u00fcn\u00fc yat\u0131r\u0131mc\u0131lara devrettikten sonra, 2 y\u0131l s\u00fcreyle Utopic Farm\u2019da ajans ba\u015fkanl\u0131\u011f\u0131 g\u00f6revini y\u00fcr\u00fctt\u00fc.<\/p>\n

2018 y\u0131l\u0131nda OPN grup b\u00fcnyesindeki COSMOS Turkey\u2019de ise ajans\u0131n yeniden yap\u0131lanma s\u00fcrecini y\u00f6neterek d\u00f6n\u00fc\u015f\u00fcm\u00fcne liderlik etti.<\/p>\n

Hopi ve Boyner Grup ba\u015far\u0131s\u0131<\/h3>\n

D\u00fcnyada ve T\u00fcrkiye\u2019de bir ilk olan Hopi, 2015 y\u0131l\u0131nda Boyner Grup\u2019un \u201cko\u015fulsuz m\u00fc\u015fteri mutlulu\u011fu\u201d yakla\u015f\u0131m\u0131, perakendedeki deneyimi ve sahip oldu\u011fu m\u00fc\u015fteri i\u00e7 g\u00f6r\u00fcs\u00fcn\u00fcn mobil teknoloji ile birle\u015fiminden do\u011fmu\u015ftur.<\/p>\n

\u00d6zellikle Boyner Grup y\u00f6netiminde bulunan ve Capital Partners \u015firketinin \u0130cra Komitesi Ba\u015fkanl\u0131\u011f\u0131 y\u00fcr\u00fcten Hasan Arat<\/a> ve Cem Boyner’in \u201cParac\u0131k\u201d isimli \u00f6d\u00fcl sistemiyle kullan\u0131c\u0131lar\u0131na \u00fcye markalardan yapt\u0131klar\u0131 al\u0131\u015fveri\u015flerde kazan\u0131lan Parac\u0131klar\u0131n katlanarak harcama \u00f6zelli\u011fi ile \u00f6ne \u00e7\u0131karmak istedikleri proje \u00e7ok ba\u015far\u0131l\u0131 olmu\u015ftur.<\/p>\n

13 milyon \u00fcyesi ve giyimden teknolojiye, seyahatten g\u0131daya bir\u00e7ok farkl\u0131 sekt\u00f6rden 250\u2019den fazla markas\u0131 ile Hopi; do\u011fru m\u00fc\u015fteriye do\u011fru zamanda do\u011fru kampanyay\u0131 sunmakta ve \u00fcye markalara trafik, yeni m\u00fc\u015fteri, sepet ortalamas\u0131, ciro ve ikinci al\u0131\u015fveri\u015f art\u0131\u015f\u0131 getirmektedir.<\/p>\n

B\u00fcy\u00fck veri ve CRM alt yap\u0131s\u0131yla kullan\u0131c\u0131lar\u0131n\u0131n al\u0131\u015fveri\u015f davran\u0131\u015flar\u0131n\u0131 360 derece tan\u0131yan ve bu \u00f6zelli\u011fi ile rakiplerinden tamamen ayr\u0131\u015fan Hopi, s\u00fcrekli ak\u0131llanan teknolojisi gere\u011fi m\u00fc\u015fterilerin tercihlerini, beklentilerini ve ya\u015fam tarzlar\u0131n\u0131 anlay\u0131p onlara ki\u015fiselle\u015ftirilmi\u015f kampanya ve teklifler sunmaktad\u0131r.<\/p>\n

Hopi, kendi alan\u0131nda yaratt\u0131\u011f\u0131 liderlik vizyonundan ald\u0131\u011f\u0131 g\u00fc\u00e7le; Hopishop ve Hopipay at\u0131l\u0131mlar\u0131 arac\u0131l\u0131\u011f\u0131yla yapay zekan\u0131n a\u00e7t\u0131\u011f\u0131 yolda \u015fekillenen bir ya\u015fam asistan\u0131 olma hedefine ad\u0131m ad\u0131m yakla\u015f\u0131yor<\/p>\n

\"Capital<\/p>\n

Kaynak: Fintech<\/p>\n","protected":false},"excerpt":{"rendered":"

Cem Boyner’in sahibi oldu\u011fu Boyner Grup Hopi y\u00f6netim kadrosuna, sosyal medya ve itibar y\u00f6netimi uzman\u0131 Yi\u011fit Kalafato\u011flu’nu transfer etti. \u0130\u015f d\u00fcnyas\u0131 kadar akademik camiada yapt\u0131\u011f\u0131 \u00e7al\u0131\u015fmalarla da bilinen ve Ye\u015fil Gazete de Be\u015fikta\u015f yaz\u0131lar\u0131 yazan Yi\u011fit Kalafato\u011flu, Hopi\u2019nin pazarlama direkt\u00f6r\u00fc olarak g\u00f6rev alacak. Yi\u011fit Kalafato\u011flu, CRM, sat\u0131\u015f ve pazarlama teknolojileri alan\u0131nda i\u015f ortaklar\u0131n\u0131n dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcne …<\/p>\n","protected":false},"author":6,"featured_media":299742,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6748],"tags":[1748,132294,221155,221161,65342,25756,221160,61671],"class_list":["post-299741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-is-dunyasi","tag-besiktas","tag-boyner","tag-boyner-grup","tag-capital-partners","tag-cem-boyner","tag-hasan-arat","tag-hopi","tag-sosyal-medya"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/299741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=299741"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/299741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/299742"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=299741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=299741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=299741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}