{"id":306137,"date":"2025-03-22T17:52:11","date_gmt":"2025-03-22T14:52:11","guid":{"rendered":"https:\/\/www.nationalturk.com\/tr\/?p=306137"},"modified":"2025-03-22T17:52:11","modified_gmt":"2025-03-22T14:52:11","slug":"reklam-kurulu-ne-kadar-ceza-verdi","status":"publish","type":"post","link":"https:\/\/www.nationalturk.com\/tr\/reklam-kurulu-ne-kadar-ceza-verdi\/","title":{"rendered":"Reklam Kurulu&#8217;ndan 32,5 milyon liral\u0131k ceza ya\u011fd\u0131"},"content":{"rendered":"<p>Ticaret Bakanl\u0131\u011f\u0131\u2019na ba\u011fl\u0131 Reklam Kurulu, mart ay\u0131 toplant\u0131s\u0131nda mevzuata ayk\u0131r\u0131 bulunan 131 reklam dosyas\u0131 i\u00e7in toplamda 32 milyon 481 bin lira idari para cezas\u0131 uygulanmas\u0131na karar verdi. Haz\u0131r giyim, teknoloji, otomotiv ve ayakkab\u0131 sekt\u00f6rleri radar alt\u0131na al\u0131nd\u0131.<\/p>\n<h2><strong>141 dosyan\u0131n 131\u2019i mevzuata ayk\u0131r\u0131 \u00e7\u0131kt\u0131<\/strong><\/h2>\n<p>13 Mart\u2019ta yap\u0131lan Reklam Kurulu toplant\u0131s\u0131nda g\u00f6r\u00fc\u015f\u00fclen 141 dosyadan 131\u2019i mevzuata ayk\u0131r\u0131 bulundu. Bir dosya hakk\u0131nda da tedbiren durdurma karar\u0131 al\u0131nd\u0131. Kurul, t\u00fcketici haklar\u0131n\u0131 ihlal eden bu dosyalarla ilgili toplam 32 milyon 481 bin 507 lira idari para cezas\u0131 uygulad\u0131. Be\u015f reklam hakk\u0131nda ise eri\u015fim engeli tedbiri uygulanmas\u0131 kararla\u015ft\u0131r\u0131ld\u0131.<\/p>\n<h2>Reklam Kurulu&#8217;ndan e<strong>n fazla ceza haz\u0131r giyim sekt\u00f6r\u00fcne<\/strong><\/h2>\n<p><a title=\"Zara boykot\" href=\"https:\/\/www.nationalturk.com\/gundem\/zara-reklam-kampanyasi-aciklamasi\/\" target=\"_blank\" rel=\"noopener\">Haz\u0131r giyim<\/a> sekt\u00f6r\u00fcnde yap\u0131lan indirimli sat\u0131\u015f kampanyalar\u0131n\u0131n denetlenmesi sonucunda, ger\u00e7e\u011fi yans\u0131tmayan indirimler nedeniyle 8 firmaya toplam 4 milyon 800 bin lira ceza kesildi. Kurul, t\u00fcketici tercihlerinin sahte indirimlerle y\u00f6nlendirilmesini engellemek amac\u0131yla bu tarz uygulamalara kar\u015f\u0131 denetimlerin s\u00fcrece\u011fini belirtti.<\/p>\n<h3><strong>Teknoloji reklamlar\u0131nda ger\u00e7ek d\u0131\u015f\u0131 vaatler<\/strong><\/h3>\n<p>Kurul, baz\u0131 cep telefonu modelleri i\u00e7in \u201c\u00f6zel uygulama\u201d vaadiyle yap\u0131lan reklamlar\u0131n ger\u00e7e\u011fi yans\u0131tmad\u0131\u011f\u0131n\u0131 tespit etti. Ayn\u0131 kategorideki baz\u0131 cihazlarda vaat edilen \u00f6zelliklerin bulunmamas\u0131na ra\u011fmen reklamlarda bu bilgilere yer verilmemesi, t\u00fcketiciyi aldat\u0131c\u0131 bulundu ve yapt\u0131r\u0131m uyguland\u0131.<\/p>\n<h3><strong>Otomotivde ses tan\u0131ma \u00f6zelli\u011fi yan\u0131ltmas\u0131<\/strong><\/h3>\n<p>Bir otomobil markas\u0131n\u0131n sosyal medya platformlar\u0131nda yay\u0131nlad\u0131\u011f\u0131 videoda, \u201cses tan\u0131ma \u00f6zelli\u011fi\u201d \u00f6n plana \u00e7\u0131kar\u0131ld\u0131. Ancak s\u00f6z konusu \u00f6zelli\u011fin T\u00fcrkiye&#8217;de altyap\u0131 deste\u011fi bulunmad\u0131\u011f\u0131 i\u00e7in kullan\u0131lamad\u0131\u011f\u0131 anla\u015f\u0131ld\u0131. Ger\u00e7ek d\u0131\u015f\u0131 tan\u0131t\u0131m nedeniyle firmaya idari yapt\u0131r\u0131m uyguland\u0131.<\/p>\n<h3><strong>\u201cY\u00fczde s\u0131f\u0131r faiz\u201d reklamlar\u0131na inceleme<\/strong><\/h3>\n<p><a title=\"Ekonomi haberleri\" href=\"https:\/\/www.kadikoypostasi.com\/category\/ekonomi\/\" target=\"_blank\" rel=\"noopener\">Otomotiv sekt\u00f6r\u00fc<\/a>nde y\u00fcr\u00fct\u00fclen \u201cy\u00fczde s\u0131f\u0131r faizli kredi\u201d kampanyalar\u0131n\u0131n da mercek alt\u0131na al\u0131nd\u0131\u011f\u0131 belirtildi. Baz\u0131 reklamlarda pe\u015fin faiz \u00f6demesi bulunmas\u0131na ra\u011fmen bunun belirtilmemesi ve zorunlu maliyet oranlar\u0131na yer verilmemesi nedeniyle t\u00fcketicilerin yan\u0131lt\u0131ld\u0131\u011f\u0131 tespit edildi. Bu reklamlara tedbiren durdurma cezas\u0131 verildi.<\/p>\n<h3><strong>Ayakkab\u0131 i\u00e7eriklerinde eksik bilgilendirme<\/strong><\/h3>\n<p>Yurt d\u0131\u015f\u0131 kaynakl\u0131 baz\u0131 ayakkab\u0131 tan\u0131t\u0131mlar\u0131nda domuz derisi ifadesi yer al\u0131rken, T\u00fcrkiye\u2019deki sat\u0131\u015f sayfalar\u0131nda bu bilgiye yer verilmedi\u011fi, yaln\u0131zca \u201cdo\u011fal deri\u201d gibi genel ifadeler kullan\u0131ld\u0131\u011f\u0131 tespit edildi. T\u00fcketicilerin \u00fcr\u00fcn i\u00e7eri\u011fi hakk\u0131nda eksik bilgilendirilmesi nedeniyle 4 firmaya toplamda 3 milyon 457 bin lira ceza kesildi.<br \/>\n<iframe loading=\"lazy\" title=\"\u0130stanbullunun bilgileri karanl\u0131k ellerde!\" src=\"https:\/\/www.youtube.com\/embed\/kX_Wi1rkkxs\" width=\"720\" height=\"405\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ticaret Bakanl\u0131\u011f\u0131\u2019na ba\u011fl\u0131 Reklam Kurulu, mart ay\u0131 toplant\u0131s\u0131nda mevzuata ayk\u0131r\u0131 bulunan 131 reklam dosyas\u0131 i\u00e7in toplamda 32 milyon 481 bin lira idari para cezas\u0131 uygulanmas\u0131na karar verdi. Haz\u0131r giyim, teknoloji, otomotiv ve ayakkab\u0131 sekt\u00f6rleri radar alt\u0131na al\u0131nd\u0131. 141 dosyan\u0131n 131\u2019i mevzuata ayk\u0131r\u0131 \u00e7\u0131kt\u0131 13 Mart\u2019ta yap\u0131lan Reklam Kurulu toplant\u0131s\u0131nda g\u00f6r\u00fc\u015f\u00fclen 141 dosyadan 131\u2019i mevzuata ayk\u0131r\u0131 &hellip;<\/p>\n","protected":false},"author":9192226,"featured_media":306138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6199],"tags":[222273,222272,222270,95385,222271],"class_list":["post-306137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekonomi","tag-indirimli-satis-denetimi","tag-mevzuata-aykiri-reklam","tag-reklam-kurulu","tag-ticaret-bakanligi","tag-tuketici-haklari"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/306137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/9192226"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=306137"}],"version-history":[{"count":1,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/306137\/revisions"}],"predecessor-version":[{"id":306139,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/306137\/revisions\/306139"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/306138"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=306137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=306137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=306137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}