{"id":64750,"date":"2011-04-07T08:21:17","date_gmt":"2011-04-07T06:21:17","guid":{"rendered":"http:\/\/www.nationalturk.com\/?p=64750"},"modified":"2019-03-28T10:30:02","modified_gmt":"2019-03-28T07:30:02","slug":"kurum-ici-iletisim-8214","status":"publish","type":"post","link":"https:\/\/www.nationalturk.com\/tr\/kurum-ici-iletisim-8214\/","title":{"rendered":"Kurum \u0130\u00e7i \u0130leti\u015fim Gerekli mi ?"},"content":{"rendered":"<h3><a href=\"http:\/\/www.nationalturk.com\/tr\/wp-content\/uploads\/2011\/03\/ofis-cini-nationalturk.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-61981\" title=\"Ofis Cini\" alt=\"\" src=\"http:\/\/www.nationalturk.com\/tr\/wp-content\/uploads\/2011\/03\/ofis-cini-nationalturk.jpg\" width=\"138\" height=\"150\"><\/a>\u015eirketler halkla ili\u015filer \u00e7al\u0131\u015fmalar\u0131n\u0131 \u00e7o\u011funlukla d\u0131\u015f hedef kitleye ula\u015fma amac\u0131 ile ger\u00e7ekle\u015ftiriyor.<\/h3>\n<p>\u015eirketin ba\u015far\u0131 hedeflerine ula\u015fmas\u0131 i\u00e7in d\u0131\u015f kitle kadar \u00f6nemli di\u011fer bir hedef kitle ise \u00e7al\u0131\u015fanlar, yani i\u00e7 hedef kitledir.<\/p>\n<p>\u015eirket \u00e7al\u0131\u015fanlar\u0131, \u015firketin g\u00f6n\u00fcll\u00fc birer s\u00f6zc\u00fcs\u00fc, temsilcisidir. \u015eirket \u00e7al\u0131\u015fan\u0131 \u00fczerinde yarat\u0131lan sadakat, maddi ve manevi memnuniyet sunulan \u00fcr\u00fcnlerin kalitesini etkileyece\u011fi gibi, her \u00e7al\u0131\u015fan\u0131n memnuniyetini kendi sosyal \u00e7evresine anlatmas\u0131yla da \u015firket itibar\u0131na do\u011fal katk\u0131 sa\u011flanabilir. Bir \u015firketin geli\u015fen teknoloji ile insan g\u00fcc\u00fcne ihtiyac\u0131 her ge\u00e7en g\u00fcn azalsa da, en \u00f6nemli de\u011feri yine de insan kayna\u011f\u0131d\u0131r.<\/p>\n<p>Kurum i\u00e7i halkla ili\u015fkilerin bu noktada, \u015firket ile \u00e7al\u0131\u015fanlar aras\u0131nda sa\u011fl\u0131kl\u0131 ve s\u00fcreklilik g\u00f6steren kar\u015f\u0131l\u0131kl\u0131 ileti\u015fimi sa\u011flayan \u00e7al\u0131\u015fmalar\u0131 y\u00fcr\u00fct\u00fcr. Ne yaz\u0131k ki; yap\u0131lan ara\u015ft\u0131rmalar, \u00e7al\u0131\u015fanlar\u0131n y\u00fczde 70\u2019inin \u015firketleri hakk\u0131nda bilgi edinemedi\u011fini, bu ihtiya\u00e7lar\u0131n\u0131 dedikodu yoluyla kar\u015f\u0131lad\u0131klar\u0131n\u0131 ortaya koyuyor.<\/p>\n<p>\u015eirketler \u00e7al\u0131\u015fanlar\u0131na y\u00f6nelik belirli bir ileti\u015fim politikas\u0131 ve stratejisine sahip olmal\u0131d\u0131r. Bu planlama, \u015firketin di\u011fer bir birimi olan insan kaynaklar\u0131 ile halkla ili\u015fkilerin ortak \u00e7al\u0131\u015fmas\u0131 sonucu olu\u015fturulmal\u0131d\u0131r. Bu planlaman\u0131n amac\u0131 etkin ve verimli ileti\u015fimle g\u00fcven sa\u011flamak, \u00e7al\u0131\u015fanlar\u0131n ihtiya\u00e7 duydu\u011fu bilgileri kolayl\u0131kla ilk a\u011f\u0131zdan \u00f6\u011frenebilmeleri, \u00e7al\u0131\u015fanlar\u0131n i\u015fletmeye katk\u0131s\u0131n\u0131 artt\u0131rmak ve dolay\u0131s\u0131yla \u00e7al\u0131\u015fanlar\u0131 ger\u00e7ek anlamada i\u015fletmenin bir par\u00e7as\u0131 haline getirmektir.<\/p>\n<p>Kurum i\u00e7i ileti\u015fimin etkin ve verimli olabilmesinde \u201ckurum k\u00fclt\u00fcr\u00fc\u201d b\u00fcy\u00fck rol oynar. Kurumun bireyleri taraf\u0131ndan payla\u015f\u0131lan ortak de\u011ferleri ifade eden \u201ckurum k\u00fclt\u00fcr\u00fc\u201d \u00e7evre, de\u011ferler, kahramanlar, toplant\u0131lar ve \u015firketin felsefesini ifade eden hikayeler gibi unsurlardan olu\u015fur. Kurum i\u00e7i ileti\u015fim \u00e7al\u0131\u015fmalar\u0131nda karar verilmesi ve planlanmas\u0131 gereken di\u011fer bir konu ise kullan\u0131lacak ara\u00e7lar\u0131n tercih edilmesidir. \u00c7al\u0131\u015fan profiline g\u00f6re tercih edilebilecek bu ara\u00e7lara, geli\u015fen teknoloji ile yenilerini eklemek m\u00fcmk\u00fcn olur. Bu ara\u00e7lar\u0131n belli ba\u015fl\u0131 olanlar\u0131n\u0131 \u015f\u00f6yle s\u0131ralayabiliriz:<\/p>\n<p>* Kurum i\u00e7ine y\u00f6nelik yay\u0131nlar<\/p>\n<p>* Mektuplar<\/p>\n<p>* e-postalar<\/p>\n<p>* \u0130lan Panolar\u0131<\/p>\n<p>* Sergilemeler<\/p>\n<p>* Kurulu\u015f raporlar\u0131<\/p>\n<p>* Kapal\u0131 devre TV<\/p>\n<p>* Toplant\u0131lar<\/p>\n<p>* Motivasyon aktiviteleri<\/p>\n<p>* \u0130stek ve \u015fikayet kutular\u0131.<\/p>\n<!-- Error, Advert is not available at this time due to schedule\/geolocation restrictions! -->\n","protected":false},"excerpt":{"rendered":"<p>\u015eirketler halkla ili\u015filer \u00e7al\u0131\u015fmalar\u0131n\u0131 \u00e7o\u011funlukla d\u0131\u015f hedef kitleye ula\u015fma amac\u0131 ile ger\u00e7ekle\u015ftiriyor.\u015eirketin ba\u015far\u0131 hedeflerine ula\u015fmas\u0131 i\u00e7in d\u0131\u015f kitle kadar \u00f6nemli di\u011fer bir hedef kitle ise \u00e7al\u0131\u015fanlar, yani i\u00e7 hedef kitledir.<\/p>\n","protected":false},"author":9192215,"featured_media":64751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6748,5005],"tags":[56217,66423,66421,66424,66416,66418,66419,66420,66417,66422],"class_list":["post-64750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-is-dunyasi","category-manset","tag-e-posta","tag-halkla-iliskiler","tag-ilan-panolari","tag-kurum-ici","tag-kurum-ici-iletisim","tag-kurum-ici-iletisim-gerekli","tag-kurum-icine-yonelik-yayinlar","tag-mektuplar","tag-sirketler-iletisim","tag-toplantilar"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/64750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/9192215"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=64750"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/64750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/64751"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=64750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=64750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=64750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}