{"id":72779,"date":"2011-06-17T12:46:06","date_gmt":"2011-06-17T09:46:06","guid":{"rendered":"http:\/\/www.nationalturk.com\/?p=72779"},"modified":"2011-06-17T12:46:06","modified_gmt":"2011-06-17T09:46:06","slug":"tunus-turizmi-tartismali-reklamlarla-canlandirmak-istiyor-72779","status":"publish","type":"post","link":"https:\/\/www.nationalturk.com\/tr\/tunus-turizmi-tartismali-reklamlarla-canlandirmak-istiyor-72779\/","title":{"rendered":"Tunus turizmi imal\u0131 reklamlarla canland\u0131rma pe\u015finde"},"content":{"rendered":"<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-72782\" src=\"http:\/\/www.nationalturk.com\/tr\/wp-content\/uploads\/2011\/06\/tunus_kiskirtici_turizm_kampanyasi_nationalturk_008.jpg\" alt=\"\" width=\"304\" height=\"171\" title=\"\" srcset=\"https:\/\/www.nationalturk.com\/tr\/wp-content\/uploads\/2011\/06\/tunus_kiskirtici_turizm_kampanyasi_nationalturk_008.jpg 304w, https:\/\/www.nationalturk.com\/tr\/wp-content\/uploads\/2011\/06\/tunus_kiskirtici_turizm_kampanyasi_nationalturk_008-280x157.jpg 280w\" sizes=\"auto, (max-width: 304px) 100vw, 304px\" \/>Tunus, Ocak ay\u0131ndaki devrimden sonra \u00fclkeye gelmekten \u00e7ekinen turistleri cezbetmek i\u00e7in tart\u0131\u015fmal\u0131 bir reklam kampanyas\u0131 ba\u015flatt\u0131.<\/h1>\n<p>Tunus turizmi i\u00e7in haz\u0131rlanan Londra&#8217;daki panolarda g\u00f6r\u00fclen reklamlarda, masaj masas\u0131nda uzanm\u0131\u015f bir kad\u0131n\u0131n huzurlu g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fcn hemen yan\u0131nda, kelime oyunu yap\u0131lm\u0131\u015f &#8220;Tunus&#8217;ta baz\u0131lar\u0131na bask\u0131 yap\u0131ld\u0131\u011f\u0131 s\u00f6yleniyor&#8221; ifadesi yer al\u0131yor.<\/p>\n<p>Tunus&#8217;ta Aral\u0131k ay\u0131nda ba\u015flayan ve Cumhurba\u015fkan\u0131 Zeynel Abidin Bin Ali y\u00f6netiminin devrilmesiyle sonu\u00e7lanan halk ayaklanmas\u0131nda en az 200 ki\u015fi \u00f6ld\u00fcr\u00fclm\u00fc\u015ft\u00fc. \u00dclkenin ya\u015fad\u0131\u011f\u0131 devrim sonras\u0131 s\u00fcregelen belirsizlik ve devrimde ya\u015fananlar, \u00f6nemli bir tatil destinasyonu olan Tunus&#8217;un turistler taraf\u0131ndan tercih edilmemesine yol a\u00e7m\u0131\u015ft\u0131.<\/p>\n<h2>Turizm Tunus ekonomisi a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor<\/h2>\n<p>10 milyonu biraz a\u015fan n\u00fcfusa sahip Tunus&#8217;ta turizm sekt\u00f6r\u00fc 400 bin dolay\u0131nda insana i\u015f sa\u011fl\u0131yor ve ekonomiye 2,5 milyar dolarl\u0131k gelir getiriyor. Turist say\u0131s\u0131n\u0131 eski g\u00fcnlere d\u00f6nd\u00fcrmek amac\u0131yla Tunus Turizm Kurulu i\u00e7in reklam kampanyas\u0131n\u0131 \u00fcstlenen Memac Ogilvy \u015firketinden Syrine Cherif, haz\u0131rlad\u0131klar\u0131 afi\u015flerin \u0130ngiltere ve di\u011fer Avrupa \u00fclkelerinde Tunus&#8217;a gitmeyi d\u00fc\u015f\u00fcnebilecek turistlerde heyecan yaratmas\u0131n\u0131 ve onlar\u0131 Tunus&#8217;un turistik \u00f6zelliklerinin eskisi gibi oldu\u011funu belirtmesini hedefledi\u011fini s\u00f6yledi.<\/p>\n<p>Cherif, BBC&#8217;ye verdi\u011fi deme\u00e7te, &#8220;Amac\u0131m\u0131z, k\u0131\u015fk\u0131rt\u0131c\u0131 bir \u015fekilde Arap bahar\u0131yle ilgili olas\u0131 korkulara cevap vermekti.&#8221; dedi.<\/p>\n<p>Tunus turizmiyle ilgili di\u011fer reklamlarda, Roma uygarl\u0131\u011f\u0131ndan kalma arkeolojik eserlerin hemn yan\u0131nda &#8220;Tunus, harabeden ba\u015fka bir\u015fey de\u011fil diyorlar&#8221;c\u00fcmlesi yer al\u0131yor.<\/p>\n<h3>Tunus Turizm kampanyas\u0131na ele\u015ftiriler gecikmedi<\/h3>\n<p>Memac Ogilvy \u015firketinden Syrine Cherif, reklam kampanyas\u0131n\u0131n Bin Ali&#8217;nin 23 y\u0131ll\u0131k iktidar\u0131 s\u0131ras\u0131nda hapse at\u0131lan, i\u015fkence g\u00f6ren ya da \u00f6ld\u00fcr\u00fclen Tunuslulara duyars\u0131z davrand\u0131\u011f\u0131 \u015feklindeki ele\u015ftirileri reddetti.<br \/>\n&#8220;Haks\u0131z davrananlar, diktat\u00f6rl\u00fck y\u00f6netiminin i\u00e7inde olan ki\u015filerdi. \u015eimdi diktat\u00f6rl\u00fck gitti. Bitti. Bug\u00fcn yeni bir Tunus var.&#8221; \u015feklinde konu\u015fan Cherif, bunun Tunus halk\u0131na d\u00f6n\u00fck de\u011fil, yabanc\u0131lara y\u00f6nelik bir turizm kampanyas\u0131 oldu\u011funu vurgularken, \u00fclkenin baz\u0131 konularda ge\u00e7mi\u015fe d\u00f6nmesi gerekti\u011fi turizmin de bunun \u00f6nemli bir par\u00e7as\u0131 oldu\u011funu s\u00f6zlerine ekledi.<br \/>\nKuzey Afrika ve Orta Do\u011fu&#8217;da ba\u015fg\u00f6steren halk ayaklanmalar\u0131 ilk olarak Tunus&#8217;ta ba\u015flam\u0131\u015f; askerlerin deste\u011fini kaybeden Cumhurba\u015fkan\u0131 Bin Ali Ocak ay\u0131nda Suudi Arabistan&#8217;a ka\u00e7m\u0131\u015ft\u0131.\u00a0Devrik Cumhurba\u015fkan\u0131 Zeynel Abidin Bin Ali, devlete kar\u015f\u0131 komplo kurmaktan, haks\u0131z kazan\u00e7 ve g\u00fcc\u00fc k\u00f6t\u00fcye kullanmaktan uyu\u015fturucu ka\u00e7ak\u00e7\u0131l\u0131\u011f\u0131na kadar uzanan geni\u015f yelpazeli su\u00e7lamalarla, Pazartesi g\u00fcn\u00fcnden itibaren g\u0131yab\u0131nda yarg\u0131lanmaya ba\u015flayacak.<\/p>\n<p>&nbsp;<\/p>\n<!-- Error, Advert is not available at this time due to schedule\/geolocation restrictions! -->\n<!-- Error, Advert is not available at this time due to schedule\/geolocation restrictions! -->\n","protected":false},"excerpt":{"rendered":"<p>Tunus, Ocak ay\u0131ndaki devrimden sonra \u00fclkeye gelmekten \u00e7ekinen turistleri cezbetmek i\u00e7in tart\u0131\u015fmal\u0131 bir reklam kampanyas\u0131 ba\u015flatt\u0131<\/p>\n","protected":false},"author":683,"featured_media":72782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6767,6770,6665,6155,5005,6202,6671,349,339],"tags":[16044],"class_list":["post-72779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-afrika","category-avrupa","category-dunya","category-gundem","category-manset","category-politika","category-seyahat","category-son-dakika","category-turizm","tag-tunus"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/72779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/683"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=72779"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/72779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/72782"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=72779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=72779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=72779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}