{"id":77485,"date":"2011-07-29T10:37:33","date_gmt":"2011-07-29T07:37:33","guid":{"rendered":"http:\/\/www.nationalturk.com\/?p=77485"},"modified":"2011-07-29T10:37:33","modified_gmt":"2011-07-29T07:37:33","slug":"lys-ilk-5-bini-yok-tarafindan-saklandi-odtu-reklamla-beyin-avinda-77485","status":"publish","type":"post","link":"https:\/\/www.nationalturk.com\/tr\/lys-ilk-5-bini-yok-tarafindan-saklandi-odtu-reklamla-beyin-avinda-77485\/","title":{"rendered":"LYS ilk 5 bini Y\u00d6K taraf\u0131ndan sakland\u0131, ODT\u00dc reklamla beyin av\u0131nda"},"content":{"rendered":"<figure id=\"attachment_77486\" aria-describedby=\"caption-attachment-77486\" style=\"width: 276px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-77486\" title=\"odt\u00fc-reklam-nationalturk-24343\" src=\"http:\/\/www.nationalturk.com\/tr\/wp-content\/uploads\/2011\/07\/odt\u00fc-reklam-nationalturk-24343.jpg\" alt=\"'' ODT\u00dc ruhuna idealizm bazen de devrimcilik denir ''\" width=\"276\" height=\"300\" srcset=\"https:\/\/www.nationalturk.com\/tr\/wp-content\/uploads\/2011\/07\/odt\u00fc-reklam-nationalturk-24343.jpg 276w, https:\/\/www.nationalturk.com\/tr\/wp-content\/uploads\/2011\/07\/odt\u00fc-reklam-nationalturk-24343-202x220.jpg 202w\" sizes=\"auto, (max-width: 276px) 100vw, 276px\" \/><figcaption id=\"caption-attachment-77486\" class=\"wp-caption-text\">&#39;&#39; ODT\u00dc ruhuna idealizm bazen de devrimcilik denir &#39;&#39;<\/figcaption><\/figure>\n<h1>Ortado\u011fu Teknik \u00dcniversitesi, \u00e7ektirdi\u011fi \u00fcnl\u00fc mezunlar\u0131n\u0131n oynad\u0131\u011f\u0131 reklam filmiyle LYS\u2019de ba\u015far\u0131l\u0131 gen\u00e7leri davet ediyor.<\/h1>\n<h1>Devlet \u00fcniversitesinin nas\u0131l reklam verebildi\u011fi tart\u0131\u015fmas\u0131na patlak veren reklam hakk\u0131nda Y\u00d6K inceleme ba\u015flatt\u0131.<\/h1>\n<p>ODT\u00dc &#8216;n\u00fcn \u201cBizler d\u00fcnyay\u0131 de\u011fi\u015ftirebiliriz\u201d dedi\u011fi reklamda oynayan mesle\u011finde ba\u015far\u0131l\u0131 baz\u0131 ODT\u00dc mezunlar\u0131 \u015funlar : Yap\u0131 Kredi Bankas\u0131 CEO\u2019su Faik A\u00e7\u0131kal\u0131n, \u0130\u015f Bankas\u0131 Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ersin \u00d6zince, yazar Mehmet Ero\u011flu ve Yeni T\u00fcrk\u00fc grubunun kurucusu m\u00fczisyen Derya K\u00f6ro\u011flu.<\/p>\n<p>LYS sonu\u00e7lar\u0131n\u0131n a\u00e7\u0131klanmas\u0131 kapsam\u0131nda \u00d6SYM\u2019nin bu sene ba\u015flad\u0131\u011f\u0131 uygulamada LYS\u2019de ba\u015far\u0131l\u0131 olan ilk 5 bin \u00f6\u011frencinin kimlik bilgileri sakl\u0131 tutuluyor. ODT\u00dc hedef kitlesini olu\u015fturan fakat Ankara y\u00fcz\u00fcnden ODT\u00dc&#8217;y\u00fc se\u00e7mekte teredd\u00fct eden en ba\u015far\u0131l\u0131 \u00f6\u011frencilerin se\u00e7imlerine yard\u0131m etmek i\u00e7in \u00e7ektirdi\u011fi reklam filmi hakk\u0131nda ODT\u00dc rekt\u00f6r dan\u0131\u015fman\u0131 Prof. Dr. Bilgehan konu\u015ftu: \u201cODT\u00dc\u2019n\u00fcn iyi, en iyi \u00f6\u011frencilere gereksinimi var. T\u0131pk\u0131 iyi, en iyi \u00f6\u011frencilerin ODT\u00dc&#8217;ye ihtiyac\u0131 oldugu gibi. Bu tan\u0131t\u0131m \u00e7al\u0131\u015fmas\u0131 LYS\u2019de ba\u015far\u0131l\u0131 olan ilk 100 ve 1000\u2019e dayal\u0131 kesinlikle. LYS\u2019de ba\u015far\u0131l\u0131 olan \u00f6\u011frencilerin kimlik bilgileri Y\u00d6K taraf\u0131ndan gizli tutuldu\u011fu i\u00e7in ba\u015far\u0131l\u0131 \u00f6\u011frencilere tan\u0131t\u0131m reklam\u0131yla ula\u015fmay\u0131 umuyoruz. ODT\u00dc\u2019y\u00fc ne kadar ba\u015far\u0131l\u0131 \u00f6\u011frencilere tan\u0131t\u0131rsak e\u011fitim kalitemiz de ayn\u0131 \u015fekilde artacakt\u0131r. Hedef kitlemiz olan ba\u015far\u0131l\u0131 \u00f6\u011frenciler tercih a\u015famas\u0131na gelmi\u015f ve LYS\u2019de ilk 5 bine girenlerdir.<\/p>\n<h2>Sadece baz\u0131 kanallarda yay\u0131nlanacak<\/h2>\n<p>Amac\u0131m\u0131z ODT\u00dc ismini s\u00fcrd\u00fcrmektir, okulda e\u011fitim ve \u00f6\u011frenci seviyesi ne kadar y\u00fckselirse projelere b\u00fct\u00e7e al\u0131n\u0131r ve \u00fcniversitemiz d\u00fcnya \u00e7ap\u0131nda \u201cen iyiler\u201d aras\u0131nda yer al\u0131r. ODT\u00dc, bu filmle hem topluma hem de hedef kitlemiz olan ba\u015far\u0131l\u0131 lise \u00f6\u011frencilerine ula\u015fmay\u0131 ama\u00e7lad\u0131k. Bu d\u00fczeyde kalmak i\u00e7in en iyiler bize kat\u0131lmal\u0131. Tan\u0131t\u0131m filmi, ulusal kanallardan NTV, CNN T\u00fcrk, CNBC-E ve Kanal E\u2019de yay\u0131nlanacak. Di\u011fer kanallarda hedef kitlelerine ula\u015famayacaklar\u0131n\u0131 d\u00fc\u015f\u00fcnen ODT\u00dc y\u00f6netimi, filmin toplam 49 saniye ve bir hafta boyunca toplamda 3 bin 38 saniye ekranlarda d\u00f6nmesine karar verdi. Bu tan\u0131t\u0131m i\u00e7in filmi yay\u0131nlayacak TV kanallar\u0131 bize \u00e7ok \u015fahane \u00f6zel fiyatlar verdi. D\u00fczenli olarak verdi\u011fimiz vefat ve mezunlar g\u00fcn\u00fc ilanlar\u0131ndan bile \u00e7ok daha hesapl\u0131\u201d \u015feklinde konu\u015fan Bilgehan iddialar\u0131n\u0131 ve kararl\u0131l\u0131klar\u0131n\u0131 ortaya koymaktan \u00e7ekinmedi.<\/p>\n<h3>&#8221; ODT\u00dc ruhuna idealizm bazen de devrimcilik denir &#8221;<\/h3>\n<p>Reklamda ODT\u00dc\u2019l\u00fcler \u201cODT\u00dc\u2019y\u00fc d\u00fc\u015f\u00fcn\u00fcyorum\u201d yaz\u0131l\u0131 ti\u015f\u00f6rtler giyerek ODT\u00dc manifestosunu birer c\u00fcmleyle okuyor. Yap\u0131 Kredi Bankas\u0131 CEO\u2019su Faik A\u00e7\u0131kal\u0131n \u201cBizi ODT\u00dc\u2019l\u00fc yapan ODT\u00dc\u2019n\u00fcn ba\u015farma ve fark yaratma k\u00fclt\u00fcr\u00fc\u201d, Intel T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc \u00c7i\u011fdem Ertem \u201cODT\u00dc\u2019l\u00fc var olan bilgiyle yetinmez sorgular, ara\u015ft\u0131r\u0131r, geli\u015ftirir\u201d, \u0130\u015f Bankas\u0131 Y\u00f6netim Kurulu Ba\u015fkan\u0131 Ersin \u00d6zince \u201c\u00dclkenin ve d\u00fcnyan\u0131n sorunlar\u0131yla ilgilenir, \u00e7\u00f6z\u00fcm arar\u201d, Yeni T\u00fcrk\u00fc\u2019n\u00fcn solisti Derya K\u00f6ro\u011flu \u201cBu ruha bazen idealizm bazen devrimcilik denir\u201d diyor.<\/p>\n<h4>ODT\u00dc &#8216;ye tepkiler gecikmedi<\/h4>\n<p>Twitter\u2019dan ODT\u00dc\u2019n\u00fcn reklamlar\u0131n\u0131 ele\u015ftiriler gecikmedi. Bilgi \u00dcniversitesi \u00f6\u011fretim \u00fcyesi Prof.Dr. Deniz \u00dclke Ar\u0131bo\u011fan ele\u015ftirisinde, \u201cKar amac\u0131 g\u00fcden \u00fcniversite kanunen m\u00fcmk\u00fcn de\u011fil. Belki niye reklam yapma gere\u011fi duyuyor diye sorabilirsiniz?\u201d diyerek \u015funlar\u0131 s\u00f6yledi,\u201dTV reklam\u0131n\u0131n T\u00fcrkiye&#8217;nin 164 \u00fcniversitesine yasakken ODT\u00dc\u2019ye serbest olmas\u0131 neden? ODT\u00dc reklam verece\u011fine yoksul \u00f6grencilerine destek verse iyi olur.\u201d<\/p>\n<h4>Y\u00d6K inceleme ba\u015flatt\u0131<\/h4>\n<p>ODT\u00dc\u2019n\u00fcn ekranlar\u0131n elit kanallar\u0131nda d\u00f6nen tan\u0131t\u0131m reklam filmine, Y\u00d6K ba\u015fkan\u0131 Prof. Dr. Yusuf Ziya \u00d6zcan\u2019\u0131n emriyle hukuki inceleme ba\u015flat\u0131ld\u0131. Y\u00d6K hukuk m\u00fc\u015favirli\u011fi, \u201cDevlet \u00fcniversitelerinin kaynaklar\u0131 vatanda\u015f\u0131n \u00f6dedi\u011fi vergiden. Devlet \u00fcniversitesi reklam verir mi \u00a0veremez mi?\u201d sorusunun cevab\u0131n\u0131 bulmaya y\u00f6neldi.<\/p>\n<!-- Error, Advert is not available at this time due to schedule\/geolocation restrictions! -->\n<!-- Error, Advert is not available at this time due to schedule\/geolocation restrictions! -->\n","protected":false},"excerpt":{"rendered":"<p>Ortado\u011fu Teknik \u00dcniversitesi, \u00e7ektirdi\u011fi \u00fcnl\u00fc mezunlar\u0131n\u0131n oynad\u0131\u011f\u0131 reklam filmiyle LYS\u2019de ba\u015far\u0131l\u0131 gen\u00e7leri davet ediyor.<br \/>\nDevlet \u00fcniversitesinin nas\u0131l reklam verebildi\u011fi tart\u0131\u015fmas\u0131na patlak veren reklam hakk\u0131nda Y\u00d6K inceleme ba\u015flatt\u0131<\/p>\n","protected":false},"author":683,"featured_media":77486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6663,6155,5005,349,6805],"tags":[35395,11669,76901],"class_list":["post-77485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-egitim","category-gundem","category-manset","category-son-dakika","category-turkiye","tag-lys-sonuclari","tag-odtu","tag-odtu-yok"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/77485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/683"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=77485"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/77485\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/77486"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=77485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=77485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=77485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}