{"id":92906,"date":"2011-12-28T14:42:53","date_gmt":"2011-12-28T12:42:53","guid":{"rendered":"http:\/\/www.nationalturk.com\/?p=92906"},"modified":"2011-12-28T14:42:53","modified_gmt":"2011-12-28T12:42:53","slug":"borusan-basortulu-sunucu-92906","status":"publish","type":"post","link":"https:\/\/www.nationalturk.com\/tr\/borusan-basortulu-sunucu-92906\/","title":{"rendered":"Borusan ‘dan a\u00e7\u0131klama geldi: Ba\u015f\u00f6rt\u00fcl\u00fc sunucu 8 ayda 5 ara\u00e7 test etti"},"content":{"rendered":"

\"\"<\/h1>\n

Borusan ‘dan a\u00e7\u0131klama geldi: Ba\u015f\u00f6rt\u00fcl\u00fc sunucu 8 ayda 5 ara\u00e7 test etti! BMW’nin distrib\u00fct\u00f6r\u00fc Borusan Otomotiv, rallici Burcu \u00c7etinkaya ile yapt\u0131\u011f\u0131 sponsorluk anla\u015fmas\u0131n\u0131 ba\u015f\u00f6rt\u00fcl\u00fc sunucu nedeniyle iptal etti\u011fi y\u00f6n\u00fcndeki haberi net bir \u00f6rnekle yalanlad\u0131.<\/h1>\n

Yeni \u015eafak gazetesinde bug\u00fcn “Ba\u015f\u00f6rt\u00fcl\u00fc binince BMW Bozuluyor” ba\u015fl\u0131kl\u0131 haber T\u00fcrkiye’de g\u00fcndem oldu. Ba\u015fta Twitter olmak \u00fczere bir \u00e7ok sosyal payla\u015f\u0131m sitesinde Borusan ‘\u0131n tavr\u0131 tart\u0131\u015f\u0131l\u0131rken \u015firket yapt\u0131\u011f\u0131 a\u00e7\u0131klamayla haberde iddia edilenleri yalanlad\u0131. Yeni \u015eafak gazetesindeki habere g\u00f6re \u015fampiyon rallici Burcu \u00c7etinkaya, sponsorluk anla\u015fmas\u0131 yapt\u0131\u011f\u0131 Borusan ‘dan\u00a01 y\u0131ll\u0131k kullan\u0131m hakk\u0131n\u0131 ald\u0131\u011f\u0131 BMW’yi ekranda ba\u015f\u00f6rt\u00fcl\u00fc arkada\u015f\u0131yla test edince \u015firket imaj\u0131n\u0131n bozuldu\u011fu gerek\u00e7esiyle sponsorluk anla\u015fmas\u0131n\u0131 iptal etti.<\/p>\n

Fakat Borusan yapt\u0131\u011f\u0131 a\u00e7\u0131klamayla iddialar\u0131 yalanlad\u0131. \u015eirket yapt\u0131\u011f\u0131 yaz\u0131l\u0131 a\u00e7\u0131klamada Burcu \u00c7etinkaya ile sponsorluk g\u00f6r\u00fc\u015fmelerinin yap\u0131ld\u0131\u011f\u0131n\u0131 ancak anla\u015fman\u0131n sa\u011flanamad\u0131\u011f\u0131n\u0131, bu durumda herhangi bir iptalin de s\u00f6z konusu olmad\u0131\u011f\u0131n\u0131 vurgulad\u0131. A\u00e7\u0131klamada, Kanal 24 TV sunucusu\u00a0Merve Sena K\u0131l\u0131\u00e7’a program\u0131nda test edilmesi i\u00e7in son sekiz ayda be\u015f otomobil tahsis edildi\u011fi de duyuruldu.<\/p>\n

Borusan Otomotiv taraf\u0131ndan yap\u0131lan a\u00e7\u0131klama \u015f\u00f6yle;<\/h2>\n

Yeni \u015eafak Gazetesi’nin 28 Aral\u0131k 2012 tarihli n\u00fcshas\u0131nda yay\u0131nlanan “Ba\u015f\u00f6rt\u00fcl\u00fc binince BMW bozuluyor” ba\u015fl\u0131kl\u0131 haberde yer alan ifade ve iddialar\u0131n ne Borusan Otomotiv, ne ba\u011fl\u0131 oldu\u011fumuz Borusan Grubu ne de temsilcisi oldu\u011fumuz BMW AG taraf\u0131ndan benimsenmesi kesinlikle s\u00f6z konusu de\u011fildir.<\/p>\n

Borusan Otomotiv olarak kimseyi dini inan\u00e7lar\u0131 ya da ya\u015fam tarz\u0131 tercihleri nedeniyle ayr\u0131mc\u0131l\u0131\u011fa tabi tutmam\u0131z s\u00f6z konusu olamaz. Herkesin inanc\u0131na, giyimine ve ya\u015fam tarz\u0131na sayg\u0131m\u0131z sonsuzdur.<\/p>\n

S\u00f6z konusu sponsorluk talebi Borusan Otomotiv\u2019e gelmi\u015f, de\u011ferli ralli sporcular\u0131m\u0131z Burcu \u00c7etinkaya ve \u00c7i\u00e7ek G\u00fcney ile kar\u015f\u0131l\u0131kl\u0131 olarak de\u011ferlendirilmi\u015f ve bu y\u0131l i\u00e7in anla\u015fmaya var\u0131lamam\u0131\u015ft\u0131r. Anla\u015fma olmad\u0131\u011f\u0131 i\u00e7in iptal de s\u00f6z konusu de\u011fildir.<\/p>\n

Sponsorluk g\u00f6r\u00fc\u015fmesinin olumsuz sonu\u00e7lanmas\u0131n\u0131n nedeni oldu\u011fu iddia edilen TV 24 Kanal\u0131\u2019nda yay\u0131nlanan Otomobil Sevdas\u0131 adl\u0131 programda yer alan MINI testinin bu karar ile hi\u00e7bir ilintisi yoktur. Ayn\u0131 programda test ama\u00e7l\u0131 tan\u0131t\u0131lmas\u0131 i\u00e7in Say\u0131n Merve Sena K\u0131l\u0131\u00e7\u2019\u0131n bizzat kendisine sadece son 8 ayda 2 farkl\u0131 model BMW ve 2 farkl\u0131 model MINI ve bir adet Land Rover marka olmak \u00fczere toplam 5 adet otomobil tahsis edilmi\u015ftir. Bu durum bile iddia edilen “ayr\u0131mc\u0131 zihniyete” hi\u00e7bir \u015fekilde sahip olmad\u0131\u011f\u0131m\u0131z\u0131n kan\u0131t\u0131d\u0131r.<\/p>\n

Ekonomik belirsizlikler ve otomobil piyasas\u0131ndaki dalgalanmalar nedeniyle 2012 y\u0131l\u0131 i\u00e7in Borusan Otomotiv\u2019in s\u00f6z konusu proje de dahil olmak \u00fczere herhangi bir yeni sponsorluk anla\u015fmas\u0131na girmemesi karar\u0131 al\u0131nm\u0131\u015ft\u0131r.<\/p>\n

Borusan Otomotiv\u2019in din, dil, inan\u00e7 ve \u0131rk gibi konularda bug\u00fcne kadar asla bir ayr\u0131mc\u0131l\u0131k yakla\u015f\u0131m\u0131 ya da uygulamas\u0131 olmam\u0131\u015ft\u0131r. Bundan sonra da olmayacakt\u0131r.<\/p>\n

Haberde Mini Marka M\u00fcd\u00fcr\u00fc Hakan Bay\u00fclgen taraf\u0131ndan ifade edilen ve amac\u0131n\u0131n d\u0131\u015f\u0131nda alg\u0131lanmaya a\u00e7\u0131k s\u00f6zler hi\u00e7bir \u015fekilde kurum olarak Borusan Otomotiv, BMW ya da Borusan Grubu\u2019nun yakla\u015f\u0131m\u0131n\u0131 yans\u0131tmamaktad\u0131r. Kamuoyunda yol a\u00e7t\u0131\u011f\u0131 hassasiyeti anl\u0131yor ve yanl\u0131\u015f alg\u0131lanmas\u0131ndan \u00f6t\u00fcr\u00fc \u00fcz\u00fcnt\u00fc duyuyoruz.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Borusan ‘dan a\u00e7\u0131klama geldi: Ba\u015f\u00f6rt\u00fcl\u00fc ki\u015fi 8 ayda 5 ara\u00e7 test etti! BMW’nin distrib\u00fct\u00f6r\u00fc Borusan Otomotiv, rallici Burcu \u00c7etinkaya ile yapt\u0131\u011f\u0131 sponsorluk anla\u015fmas\u0131n\u0131 ba\u015f\u00f6rt\u00fcl\u00fc sunucu nedeniyle iptal etti\u011fi y\u00f6n\u00fcndeki haberi net bir \u00f6rnekle yalanlad\u0131.<\/p>\n","protected":false},"author":4,"featured_media":186067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6155,5005,6668,349,6805],"tags":[64522,23093,30002],"class_list":["post-92906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gundem","category-manset","category-otomobil","category-son-dakika","category-turkiye","tag-borusan","tag-burcu-cetinkaya","tag-yeni-safak"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/92906","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/comments?post=92906"}],"version-history":[{"count":0,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/posts\/92906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media\/186067"}],"wp:attachment":[{"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/media?parent=92906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/categories?post=92906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nationalturk.com\/tr\/wp-json\/wp\/v2\/tags?post=92906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}