Is it on YouTube soon no more songs of Adele or the Arctic Monkeys? Google’s video platform is about to launch a subscription offer for music fans – Labels that do not want to participate, threatens the lockout.
Google’s video sharing website YouTube is now an important channel to Promote and Listen to current music. As such, it is not surprising that the company announced on Tuesday to try to get involved in a few months still active in the business of music services. The AP news agency confirmed YouTube is that it will in future give subscription offers for music. “Hundreds of major labels and indie artist” would be involved already in the new model.
Music fans should bring an unlimited and ad-free access to music clips, for some unknown monthly fee the starting soon offer. In addition, the possibility of the speech to be able to download music and play without an internet connection, AP writes, with reference to two anonymous informants.
Even for artists who want to distribute their music via YouTube, is to be changed a lot. As the “Financial Times” reported (note: text behind paywall), should in future only those musicians and bands can upload tracks to the platform that have previously stated by contract to collaborate on the new subscription model ready. Who refuses to take his music videos would be closed “within days”, even in the free part of the video platform. In this way, intended to ensure that the complete range will stand with the new contract terms consistent, YouTube Robert Kyncl manager is quoted. Relate to the barriers, some countries – which, however, is unclear exactly.
Already had many music labels, representing approximately 95 percent of the music industry, accepted the new conditions, report the AP-sources. Only a few labels would refuse and about turn to the EU competition authorities to examine whether Google uses its market position. These labels would be restricted from the platform, explains manager Kyncl. The blockade of the measure concerned are reportedly artists like Adele and the Arctic Monkeys are – at least in the countries in which their records appear in indie labels.
Supposedly, no advance payments for indie labels
Practically not seem to be satisfied with the various independent labels from Kyncl as “good conditions” praised agreements. Their refusal to sign the present time, be determined by the hope of a better deal, they say.
At the same time there is for the labels of great economic pressure to accept Google’s new policy: A lock their content on YouTube would not only lower advertising revenues and leads, but would also reduce the scope of its content.
Rich Bengloff, head of the American Association of Independent Music, contradicts YouTube’s representation in the signature of unwilling, if it were only a few labels. His association organizes a number of independent suppliers. Independent artists are treated unfairly because of their weak market power, Bengloff. Unlike the big party there was no advance payments for agreements with indie labels, for example.
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