A Irısh Australian of being able to watch the matches of his national team only on the Internet. Therefore he unceremoniously bought the broadcasting rights for a World Cup qualifier – and it even took a mortgage on.
David Feeney loves football. And he loves the national team of his home country Ireland. But the man who lives in Australia has a problem: the games of the Irish fighting in the German group C at the World Cup finals, are rarely shown in its new home on live TV. Therefore, the fan was from a distributor of TV broadcasting rights.
As a native of Dublin Feeney, the fifth batch of Ireland forced to pursue quality Internet radio in March, a thrilling 2-2 draw against Austria, he blurted the collar. “I thought:.. So, that’s why I can not see is something I have to try to buy the rights,” Feeney says the AP news agency.
So Feeney called a friend who knew in the TV business, and finally gave up a bid for the World Cup qualifier Ireland against Sweden during the German agency Kentaro, the rights for the TV broadcast of the Irish games in Australia and New Zealand keeps. But first, he got a rejection: “They said my bid was too low,” said Feeney:. “But then I increased it a bit and then I got the rights”
The rights of traders from Germany were surprised by the request, “That was for us atypical” says Lasse Eckartsberg of Kentaro : “Usually we negotiate directly with broadcasters But Mr. Feeney has presented us his model and it had hands and feet. . ”
Tens of thousands of dollar Feeney spent his own words for the rights, in addition to the Ireland game, he also bought the game for the England game against Ukraine on 10 September. To finance the deal, he expanded the mortgage out on his house. But he had to win his wife for the idea. “She was not exactly thrilled,” says Feeney – and reveals how he was able to show them about it: “If I make money with the idea that she gets it.”
Feeney has founded for the deal, the company “Channel 33” and is a partnership with a horse sports channels received. This will now transfer the games, but they should be seen only in selected sports bars and a casino in Sydney and Melbourne, to whom he has sold the game.
Feeney hopes to large Irish and German community in Australia for his business idea will work – and it can also transmit other games: “If it works, then we can make it even more often in the future.”