Guerrilla Marketing in the White House: The Selfie a baseball professionals with Barack Obama makes the rounds on Twitter. However, behind the harmless snapshot obviously puts an insidious campaign.

The stars of baseball’s Red Sox were guests at the White House, they gave the U.S. president a jersey with the words “Obama” and the player David Ortiz pulled out his smartphone. He wanted to take a self portrait with the head of state. A harmless thing? What is just so powerful when you stand next to one of the most powerful men in the world? Or the clever trick of an electronics company to market its smartphone?

Well the latter, because apparently is also Barack Obama not before marketing strategists secure. This writes the “Washington Post”. The smartphone maker Samsung have threaded the Selfie Ortiz sent with the President, according to the paper.

“What an honor,” Ortiz wrote about the photo that was taken on Tuesday and then was more than 40,000 times shared on Twitter. In addition, countless images were more common, is to see where as the player takes the snapshot – with a Samsung smartphone. The Twitter account of Samsung Mobile in the U.S. retweetete the image proud.

Probably not by chance David Ortiz had signed a contract with Samsung Mobile on Monday. A team was then developed the idea to use the visit to the White House, company representatives give frankly too loud “Washington Post”. “You heard that he would be visiting the White House and worked with David a plan”, citing the “Washington Post” Theresa Cha, a Samsung spokeswoman. “They did not know what he could take.”

Both the Red Sox and Ortiz himself deny that the photo was intended as an advertisement for the company. But the Red Sox and Samsung have a promotional deal. Experts doubt whether the brand benefited from the fact that the president was tricked. “I would not recommend my clients such action,” said an advertising executive of the newspaper.

White House officials said on Wednesday, neither she nor the president had known that the picture was intended as a marketing gimmick.
However, Obama should have been warned. At the Oscars Samsung scored a coup when a number of stars – including Bradley Cooper, Julia Roberts and Jennifer Lawrence – gathered for a family photo at the smartphone in the host Ellen DeGeneres. The picture went around the world. What looked like a spontaneous party fun, but was part of a multi-million dollar advertising deals.

When Obama on the show from DeGeneres was in March as a guest, he made about the Oscar-Selfie funny: It was “pretty cheap trick” was one, so many stars to rally behind it, so the tweet is much more widespread, he joked . Now he appears to have been a victim of such tricks.

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